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.one SFA

Keeping every visit, every customer, every sale under control

The benefits of .one SFA

Digitalise sales, simplify processes, scale your business.

With .one SFA you transform your commercial management into a digital, multichannel ecosystem, enhanced by artificial intelligence and designed to optimise field operations and accelerate your business growth.

From order collection to reporting, every activity becomes simpler, faster, and more integrated. More visibility on data, fewer operational inefficiencies, and full control over customers.

All within a single modular, reliable, and scalable platform that grows with your sales network and adapts to your business model.

.one SFA is part of the .one omnichannel sales suite, alongside modules such as .one B2B Portal for e-commerce portals, .one VAN for direct store delivery, and .one CRM for customer profiling.

End-to-end digitalisation

Automate the entire sales process, from visit to delivery, increasing efficiency and response speed.

Real-time control

View KPIs, revenue, activities, and customer geolocation all on a single, always‑up‑to‑date dashboard.

Mobile-first approach

Smartphones and tablets become the operational hub of your sales network, even offline.

CASE STUDY

Our expertise comes
from real experience

Here are some of the companies that have chosen Aton.

What does .one SFA do?

Supports both exclusive and multi-brand agents in the complete management of customers: entering records assisted by external databases, viewing contacts and managing commercial hierarchies. Fast and intuitive data updates, anytime and anywhere.

Plan and monitor customer visits, manage tasks and objectives with interactive geographical mapping. All activities are traceable in real time, with the ability to present offers through digital catalogues, collect orders, and capture information directly in the field.

Handles pre-orders, promotions, discounts, product variants and commission rules. Generates intelligent, pre-filled and customer-specific orders even offline, thanks to automatic ERP synchronisation. Collected orders are sent in real time to the back office, speeding up fulfilment and improving logistics management.

Provides visibility on each customer’s updated account status, enables collections even in cashless mode through mobile POS, and supports the management of cheques and credit blocks.

Price and margin limits can be set both at total level and per order line, ensuring financial rigour and preventing operational errors.

Provides the ability to track orders, manage complaints, facilitate customer–agent communications, view document history, and record every interaction.

Enables the upload of browseable, interactive photo catalogues with detailed product sheets and downloadable PDFs, making sales presentations more engaging and professional.

Provides full visibility of sales KPIs, margins, agent performance, inactive customers, and purchasing trends. Everything can be viewed by period, area, agent, or cluster, also from mobile devices.

Enables the creation of customised surveys, monitoring of competitors, prices, and compliance with commercial agreements.
Allows photographic recordings of merchandising, entry of written notes, and verification of correct product display.

Facilitates the management and publication of promotions, sends personalised push notifications to your sales network, and shares digital assets and commercial documentation in real time.

Enables simplified management of approval processes, clear assignment of deadlines and priorities, handling of attachments and tickets, and tracking of every activity through a web console.

Allows full configuration of product records, management of prices, promotional rules, commercial resources, and approval workflows, with an interface designed for both business and IT users.

The intuitive interface enables salespeople to keep their focus on the customer throughout the entire sales process, conveying a reliable and modern corporate image.

What they say about us

The adoption of Aton’s solution allows us to collect field data on a daily basis and transmit it consistently to Granarolo’s central systems.

Granarolo
MARIO CAVALLO

Aton’s solution has enabled our agents to be far more productive in their relationships with customers and has provided the business with constantly updated reports on its target market.

Segafredo Zanetti
ALESSANDRO GAIBA

Aton’s proposal prevailed over the many others considered thanks to its functional breadth and its specialisation in field force automation processes.

D.M.O.
DAMIANO PAGGIARO

Thanks to the new app, the agent can conduct the sale with maximum fluidity directly in front of the customer.

Bellani
FEDERICO BELLANI

.one SFA: your connected and intelligent Sales Force Automation.

Selling has never been easier thanks to AI, integrated into .one SFA: 

Processes unstructured orders in natural language (e-mails, voice notes, photos, Excel, PDF) and automatically transforms them into order proposals ready for validation.
Allows agents to dictate visit reports via voice notes and integrate them directly into the ERP, with no need for transcriptions or manual operations.

.one SFA, powered by Artificial Intelligence, is not just an order collection tool but an intelligent ally to improve organisational efficiency, reduce errors, and focus exclusively on what really matters: your custom

Why choose .one SFA?

Increase productivity and reduce complexity.

Centralise all sales activities in a single platform: customer management, promotions, price lists, and order collection, even on the go. Save valuable time to dedicate exclusively to sales.

Keep control over commercial information.

Every activity feeds the system and delivers concrete insights to sell better. Monitor sales, collections, and the profitability of individual accounts in real time. Gain strategic insights to guide decisions and enhance customer knowledge.

Simplify integration and scalability.

Seamless connectivity with your systems, ERP, BI, WMS, and payment systems. Reduce organisational costs and facilitate the implementation of new projects thanks to a unified architecture.

Want to know more?
Speak to one of our experts

Increase productivity and reduce complexity.

Centralise all sales activities in a single platform: customer management, promotions, price lists, and order collection, even on the go. Save valuable time to dedicate exclusively to sales.

Keep control over commercial information.

Every activity feeds the system and delivers concrete insights to sell better. Monitor sales, collections, and the profitability of individual accounts in real time. Gain strategic insights to guide decisions and enhance customer knowledge.

Simplify integration and scalability.

Seamless connectivity with your systems, ERP, BI, WMS, and payment systems. Reduce organisational costs and facilitate the implementation of new projects thanks to a unified architecture.

We understand your needs
because we know your industry

Food & Consumer Goods
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