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Digital sales network: CRM mobile, order collection, catalogue, merchandising

20/12/2021
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Redazione
Food & Consumer Goods
Sectors
Sales
Categories

We don’t teach you how to sell, but we suggest how best to use technology

No device nowadays is more mobile than a smartphone or tablet, which is why our mobility management experience is enhanced by one more piece.

Billions of dollars have been invested in Sales Force Automation (SFA) applications in recent years. Implementations continue to focus on the core functionalities of customer management, contacts, opportunities, sales processes and operations, and smartphones and tablets dominate the mobility landscape.

Just as each organisation is unique, not all SFA systems are developed in the same way. Some differential factors must be taken into account: sales style, company size, processes, level of integration, diversity of roles, number of users and organisational structures.

Companies whose sales are product-driven find value in basic opportunity management features that reduce sales cycles and improve transparency in management. In this case, the electronic catalogue becomes essential and already fulfils most of the requirements.

Tipologie di vendite

Large, complex sales organisations supporting multi-level teams require diversified functionality according to the specific role, as well as scalability and excellent performance for handling large volumes of data. A complete and complex SFA application becomes the requirement here.

Consulting sales, on the other hand, requires the use of a vast amount of content, including multimedia, to generate tailor-made offers that can be configured according to the client’s profile, as well as authorisation and regulatory systems in the creation of documents.

Why is there a need for a CRM for the mobile sales network?

In a scenario characterised by the centrality of the customer in business processes, a sales app cannot be limited only to the management of the transaction (order collection, collection management, etc.), but must be a tool, or even better a solution that helps the company to treasure all that information, aspects, key elements, know-how that characterise the global relationship with the customer, before, during and after the sale. A CRM for the mobile sales network is therefore essential.

CRM mobile Aton

What if I want to monitor the competition?

Companies such as Granarolo, Amica Chips, Rana have decided to support their merchandisers in their relationship with organised distribution and large-scale retail trade through an application that allows them to know the positioning of their prices compared to those of the competitors, compliance with commercial agreements with the different distribution channels, and to collect all useful information for trade marketing directly in the field.

Now I have a CRM for my sales network, but who answers their questions?

Dac, Pregis, Cattel, Doreca, Caterline are just a few companies that have chosen our sales solution (sales network crm, sales force automation, digital delivery, etc.) accompanied by our agent support services.

A network of independent and unevenly distributed people in the territory needs timely and efficient support to solve doubts or problems This is why our offer is not limited to the development and distribution of an application, but is completed with a help desk service for mobile users, that speaks in their own language, to respond promptly to any need that arises in the field.

Functional, technical and technological support

For years, our help desk has been taking care of thousands of users operating nationally, in Europe and worldwide, who need certain, correct answers in the shortest possible time.

The support we provide is on different levels:

  • functional with regards to the operation of applications, whether developed by us or by other players
  • technical when it concerns more in-depth topics
  • technological when dealing with problems related to the devices involved in the operations and which need to be replaced or repaired
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