GranTerre and Aton’s .PIM: a story of digital innovation

How can you manage and enhance an information asset made up of tens of thousands of items, while at the same time involving a wide range of internal and external stakeholders?

This is the challenge faced by GranTerre, a group born from the merger of two historic names in the Italian agri-food sector – Grandi Salumifici Italiani and Parmareggio – which today brings together brands we all know, such as Casa Modena, Senfter, Teneroni, Parmareggio and many more.

We spoke with Massimiliano Cusumano, IT Director of GranTerre, in an interview retracing the group’s organisational evolutions and digital transformation.

A project that introduced SAP as the ERP and adopted the cloud as a technological environment, complemented by .one, Aton’s omnichannel platform.

In particular, the .one PIM module has transformed the way GranTerre manages its product information assets: a single centralised, structured and collaborative system, natively integrated with SAP and able to speed up the entire cycle of data enrichment and sharing along the supply chain.

“We manage over 16,000 items, including finished products, ingredients and packaging. These details come both from internal company stakeholders and from external information. It is the set of information we need to track, which passes through various company functions, including suppliers, management control and administration,” says Massimiliano Cusumano, IT Director of GranTerre.

And what about artificial intelligence? In which areas will it bring the greatest benefits?