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Our solutions and services embrace all sales-related processes with a particular focus on distribution, from e-commerce to the physical point of sale, to the management and relationship with the customer, in an omnichannel perspective.

Sustainable digital transformation of omnichannel sales

Thanks to sustainable digital solutions, we help our clients to manage the different distribution and sales channels in a synergic way. Whether they are physical such as shops or online such as mobile apps or e-commerce, we are aware that when the processes are well integrated, the entire organization benefits in terms of efficiency and productivity, the customer in terms of service quality and purchasing experience, and the planet in terms of reduced inefficiencies, waste and CO2 emissions.

Our approach is « mobile first »: the users can carry out their activities via smartphone, consumer or professional tablet, wherever they are, even without a continuous connection. Store operators carry out operations directly in front of the shelf without the hustle and bustle of the backoffice, agents guide the customer through the purchase process with digital catalogues integrated into the sales application and are in turn guided by the application in the perfect sale (order history, personalised prices promotions, etc.), merchandisers send their findings, including photos, directly to the headquarters, and B2B customers place their orders via an e-commerce platform without having to wait for the agent to visit.

What sets us apart is our ability to create scalable and high-performance sales systems for managing large volumes of data, our high level of integration with corporate systems and Business Intelligence, facilitating Data Analytics.

Accurate and timely data allow the customer to implement policies and commercial strategies aimed at increasing sales: our service of collecting and providing certified sell out data contributes to this goal.

  • Sales Force Automation & CRM
  • B2B E-commerce
  • Digital Engagement and digital catalogue
  • Route accounting & digital delivery
  • In-Store data collection solutions (merchandising, store accounting and VMI)
  • Store applications (back-end, front-end, customer engagement)

.onSales

The sales management system with web and mobile applications that enhances and simplifies your business

.onRetail

The retail management system with mobile app for points of sale

Looking for more?

Discover all our solutions

.onSales

The sales management system with web and mobile applications that enhances and simplifies your business

.onRetail

The retail management system with mobile app for points of sale

Looking for more?

Discover all our solutions
Case Study

Our experiences

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gruppo-poli-banner-img

Gruppo Poli

Retail Vendite Omnichannel
Poli has combined tradition and innovation in its way of doing business with a focus on employees, customers and the local area. In Aton, it has found a…
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rana-app-merchandising-banner-img

Rana

Food & Consumer Goods Omnichannel Sales
A real-time photography of the Mass Market Retailers’ world to measure Trade Marketing activities efficacy in points of sale in Italy, France and Spain: with this target in mind, Aton,…
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Procaffè - Aton

Procaffè

Food & Consumer Goods Omnichannel Sales
Procaffè, historical coffee roasting company born among the Belluno Dolomites and best-known by its brands Bristot, Testa Rossa, Breda and Deorsola, has decided to undergo – together with Aton – a growth course aimed…
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Granarolo

Granarolo

Food & Consumer Goods Omnichannel Sales
Granarolo, the country’s largest agro-industrial group with Italian capital, through its subsidiary Zeroquattro S.r.l., has embarked on a path of innovation in its sales channels that involves thousands of users…
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ica-system-banner-img

Ica System

Food & Consumer Goods Omnichannel Sales
Also in the world of products for professional cleaning is gaining ground B2B e-commerce, a web portal that simplifies and quickens purchase management and controls open entries, order history and technical and…
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bindi-banner-img

Bindi

Food & Consumer Goods Omnichannel Sales
The introduction of a next-generation tablet order-taking app enables sales reps at Gruppo Bindi – a family-run premium pastry company serving the Ho.Re.Ca sector since 1946…
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segafredo-zanetti-piattaforma-software-vendite-aton-img

Segafredo

Industrials Omnichannel Sales
Segafredo Zanetti & Aton together towards 4.0 sales solutions The quality of a product like coffee, which we drink every day at a bar or at home, is the…
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Camon

Food & Consumer Goods Omnichannel Sales
The adoption of a sales force automation solution on tablets and smartphones has provided Camon with a new sales model, characterised by greater interaction between the…
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unicomm-banner-img

Unicomm

Retail Vendite Omnichannel
Over its nearly 70-year history, Unicomm has grown to be present today in 7 regions and 32 provinces in Italy. With more than 1,500 devices in the…
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bellani-banner-img

Bellani

Food & Consumer Goods Vendite Omnichannel
Until last year, it would have seemed impossible – or at least unusual – yet these past months have taught us that even more or less complex IT development projects…
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Arborea - Aton

Arborea

Food & Consumer Goods Vendite Omnichannel
Paperless and digital transformation to lead the way in modern route sales. Improving operational efficiency is one of the key benefits achieved through an integrated solution for managing production,…
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Tecnica - Aton

Tecnica

Fashion Vendite Omnichannel
Everyone will remember the arrival of carving skis and how this innovation made life easier for many skiers – and completely changed it for others… In the world of sales…
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Urbani Tartufi - Aton

Urbani Tartufi

Food & Consumer Goods
The “door-to-door” sales process of fresh truffles in the USA is now fully controlled by the AX ERP system, allowing Urbani’s salespeople to work on the move and in…
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Viridea - Aton

Viridea

Retail
What are the key elements of a retail management application? As we have already seen in the large-scale retail world, in cases such as Unicomm and…
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stroilioro-banner-img

Stroili Oro

Fashion Vendite Omnichannel
Stroili Oro, a leading Made in Italy brand with 400 directly owned stores, has adopted a tablet-based sales management solution for its agents operating in the Italian, French and…
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News

News omnichannel sales

Single- and multi-firm agents: same job, different needs
Food & Consumer Goods · Sales
Stefano Crosio
Single- and multi-firm agents: same job, different needs
27/01/2024
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MMR: E-commerce & Logistics Walk Hand in Hand
04/08/2020
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Food & Consumer Goods · E-commerce
Giovanni Bonamigo
Towards D2C, Winking at B2B E-commerce
04/08/2020
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Food & Consumer Goods · Sales
Giovanni Bonamigo
Proof of delivery: Logical Evolution for Route Accounting?
10/07/2020
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Food & Consumer Goods · E-commerce·Sales
Anna Manfè
.onSales B2B: the E-Commerce devoted to Cash&Carry
04/02/2020
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The Perfect Sales Assistant Is… Digital
10/09/2019
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Mathematics behind Aton’s B2B e-commerce
03/09/2019
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3 Rules to Start Your B2B E-commerce Sales Channel
19/07/2019
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Smart Sales: E-commerce B2B & CRM in a single solution to reach high quotas
26/02/2019
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Mass Market Retailers: How to Optimise Goods Receipt at the Point of Sale
08/02/2019
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E-commerce·Sales
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3 things B2B e-commerce can learn from B2C
16/10/2018
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E-commerce
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Why provide your B2B e-commerce with a chatbot?
02/10/2018
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Food & Consumer Goods · E-commerce·Sales
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Digital payments in B2B food service sales solutions
26/04/2018
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Food & Consumer Goods · E-commerce·Sales
Staff
Has your Company got B2B e-commerce?
19/09/2017
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CRM geolocalizzazione
Sales
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Customers, prospects and competitors within map’s reach
26/05/2017
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