Share
x

Mass Market Retailers: How to Optimise Goods Receipt at the Point of Sale

08/02/2019

The presentation of the research “The store of the future. The place to be!”, by the Digital Innovation Observatory on Retail at Milan Polytechnic, which was held on 7th February, was an opportunity to reflect on how new technologies can influence competitivity in the world of sales, in particular that of Mass Market Retailers.

As shown by the research, we are going through a phase of profound transformation, in which “digital technology, if properly managed, can represent a critical success factor: it can support internal process improvement and can enable a richer and better-valued relationship with customers”. In fact, 70% of retailers declare their desire to concentrate future investments on solutions aimed at improving their internal processes and, in this environment, it is technological innovation that makes the difference.

Mass Market processes

Let us think, for example, about goods receipt operations, when goods are delivered directly to the point of sale by means of onroad selling or in view of an order placed by the Sales rep at the store, as in the case of fresh products, from dairies to meat, bread or sweets, delivered to the point of sale by providers, usually local ones.

How can we make sure that goods delivered (and invoiced) correspond to ordered (and paid) goods?

This is an aspect which, if not properly managed, may imply a significant loss of efficiency for Retail Distribution chains.

Mass Market Retailers: goods receipt

 

Current retail management systems allow managing goods reception, both of products directly delivered by the supplier and also of those shipped from the warehouse or the distribution centre.

For some customers of ours, like Supermercati Poli and Viridea, a PDA app has been developed, guiding operators while verifying correct correspondence between expected goods (if indicated in a document generated by the ERP and synchronised onto the device) and goods effectively delivered by providers, and allowing them to realise potential discrepancies. If a document listing expected items is not available in the system, the operator can anyway enter the hard-copy shipping document references for a given delivery, in order to allow necessary controls.

Another interesting scenario, above all for chains featuring several points of sale, is the control of goods shipped from the distribution centre: also in this case it is possible to verify correspondence between expected and received articles, proceed with the necessary notifications and resolve potential issues.

But not only goods receipt can be optimised: we will soon be dealing with topics related to pricing management and communication between Head Office and points of sale.

ATONEWS
Le persone al centro
aton-manutenzione-hardware-business-continuity-img
Hardware·Planet
Maurizio Bovo
Hardware maintenance: how to guarantee Business Continuity
01/09/2022
Learn more
People·Service Desk
Barbara Bettin
Aton’s Service Desk is not a Help Desk
27/07/2022
Learn more
Fashion · Prosperity·RFID
Tania Bertolin
The Source Experience Room: a journey in the company of RFID and NFT
13/07/2022
Learn more
Retail · Retail management
Cristiano Negri
Master Data Management: the death of silos
24/05/2022
Learn more
Energy
Giuseppe Brando
Aton’s solutions for the LPG market
17/05/2022
Learn more
Innovation-Store-Cegid-retail-img
Retail · Retail management
Alberto Canova
Cegid’s Innovation Store: the new retail challenges
11/05/2022
Learn more
CASE STUDY
Ecco alcune delle nostre esperienze
Read
gruppo-poli-banner-img

Gruppo Poli

Retail Vendite Omnichannel
Poli has combined tradition and innovation in its way of doing business with a focus on employees, customers and the local area. In Aton, it has found a…
Discover more
Read
cattel-banner-img

Cattel

Food & Consumer Goods Vendite Omnichannel
Cattel S.p.A, a leading company in Northern Italy in the distribution of food products in the Ho.Re.Ca channel has profoundly transformed the order collection by adopting the Aton .onSales B2B solution.
Discover more
Read
faster

Faster

Industrials Supply Chain Solutions
All projects, whether successful or not, have stories to tell. A difficult uphill start, a start full of hope, repeated twists and turns where the viewer is swept away by…
Discover more
Read

Moncler

Fashion Service Desk
Aton ServiceDesk is also behind the scenes in the first Boutique entirely dedicated to the Moncler Enfant collection, opened at the historic premises in Milan, Via della Spiga 7, which has been…
Discover more
Read
rana-app-merchandising-banner-img

Rana

Food & Consumer Goods Omnichannel Sales
A real-time photography of the Mass Market Retailers’ world to measure Trade Marketing activities efficacy in points of sale in Italy, France and Spain: with this target in mind, Aton,…
Discover more
Read
procaffe-banner-img

Procaffè

Food & Consumer Goods Omnichannel Sales
Managing their customers often takes up the whole of sales people’s time. Just caring about relationships with already acquired customers (also defined as nurturing) is not enough to achieve growth objectives,…
Discover more