B2B e-commerce

The trend to adopt an omnichannel sales strategy increasingly leads companies to enhance all sales channels.

In addition to the application for managing sales directly on tablets, there is an increasing demand for a solution that allows agents’ customers to consult the offers reserved for them, manage a quick reorder under predefined conditions, quickly search for all documents (delivery notes, invoices, etc.) regardless of the purchasing channel used, using any device (smartphone, tablet, PC).

We have therefore created a B2B software platform with integrated e-commerce, accessible from the browser, which allows each player in the B2B channel (company-agent-customer) to obtain multiple benefits, such as:

For the company

  • To have an additional sales channel available: studies and research show that the propensity to buy on new devices increases
  • Having an additional direct and disintermediated communication channel that allows you to build customer loyalty and carry out personalised marketing activities based on the clusters of users you have reached
  • Improve the company’s image and free up internal resources from time-consuming activities such as searching for and sending packing slips and invoices to customers, making this and other information available 24/7


For the agent

  • Focusing on relationship activities and the promotion of new products, and instead being relieved of the operational activities of mere reordering
  • Knowing the customer’s needs in advance and being able to propose replacement or new products in good time
  • Reduce travel and visits in the face of consistent and frequent orders


For the customer

  • To be able to reorder at any time without the presence of an agent
  • Always have the product catalogue, order history, delivery notes and invoices at your disposal
  • To be informed in real time of current offers and promotions


Granarolo, Dac, Pregis, Gottardo (Tigotà), Camon, Cattel Catering are just some of our customers who are looking at B2B with interest.

People at the centre
Maurizio Bovo
Hardware maintenance: how to guarantee Business Continuity
Learn more
People·Service Desk
Barbara Bettin
Aton’s Service Desk is not a Help Desk
Learn more
Fashion · Prosperity·RFID
Tania Bertolin
The Source Experience Room: a journey in the company of RFID and NFT
Learn more
Retail · Retail management
Cristiano Negri
Master Data Management: the death of silos
Learn more
Giuseppe Brando
Aton’s solutions for the LPG market
Learn more
Retail · Retail management
Alberto Canova
Cegid’s Innovation Store: the new retail challenges
Learn more
Some of our case studies

Gruppo Poli

Retail Vendite Omnichannel
Poli has combined tradition and innovation in its way of doing business with a focus on employees, customers and the local area. In Aton, it has found a…
Discover more


Food & Consumer Goods Vendite Omnichannel
Cattel S.p.A, a leading company in Northern Italy in the distribution of food products in the Ho.Re.Ca channel has profoundly transformed the order collection by adopting the Aton .onSales B2B solution.
Discover more


Industrials Supply Chain Solutions
All projects, whether successful or not, have stories to tell. A difficult uphill start, a start full of hope, repeated twists and turns where the viewer is swept away by…
Discover more


Fashion Service Desk
Aton ServiceDesk is also behind the scenes in the first Boutique entirely dedicated to the Moncler Enfant collection, opened at the historic premises in Milan, Via della Spiga 7, which has been…
Discover more


Food & Consumer Goods Omnichannel Sales
A real-time photography of the Mass Market Retailers’ world to measure Trade Marketing activities efficacy in points of sale in Italy, France and Spain: with this target in mind, Aton,…
Discover more


Food & Consumer Goods Omnichannel Sales
Managing their customers often takes up the whole of sales people’s time. Just caring about relationships with already acquired customers (also defined as nurturing) is not enough to achieve growth objectives,…
Discover more