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Our solutions and services embrace all sales-related processes with a particular focus on distribution, from e-commerce to the physical point of sale, to the management and relationship with the customer, in an omnichannel perspective.

Sustainable digital transformation of omnichannel sales

Thanks to sustainable digital solutions, we help our clients to manage the different distribution and sales channels in a synergic way. Whether they are physical such as shops or online such as mobile apps or e-commerce, we are aware that when the processes are well integrated, the entire organization benefits in terms of efficiency and productivity, the customer in terms of service quality and purchasing experience, and the planet in terms of reduced inefficiencies, waste and CO2 emissions.

Our approach is « mobile first »: the users can carry out their activities via smartphone, consumer or professional tablet, wherever they are, even without a continuous connection. Store operators carry out operations directly in front of the shelf without the hustle and bustle of the backoffice, agents guide the customer through the purchase process with digital catalogues integrated into the sales application and are in turn guided by the application in the perfect sale (order history, personalised prices promotions, etc.), merchandisers send their findings, including photos, directly to the headquarters, and B2B customers place their orders via an e-commerce platform without having to wait for the agent to visit.

What sets us apart is our ability to create scalable and high-performance sales systems for managing large volumes of data, our high level of integration with corporate systems and Business Intelligence, facilitating Data Analytics.

Accurate and timely data allow the customer to implement policies and commercial strategies aimed at increasing sales: our service of collecting and providing certified sell out data contributes to this goal.

  • Sales Force Automation & CRM
  • B2B E-commerce
  • Digital Engagement and digital catalogue
  • Route accounting & digital delivery
  • In-Store data collection solutions (merchandising, store accounting and VMI)
  • Store applications (back-end, front-end, customer engagement)

.onSales

The sales management system with web and mobile applications that enhances and simplifies your business

.onRetail

The retail management system with mobile app for points of sale

Looking for more?

Discover all our solutions

.onSales

The sales management system with web and mobile applications that enhances and simplifies your business

.onRetail

The retail management system with mobile app for points of sale

Looking for more?

Discover all our solutions
Case Study

Our experiences

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gruppo-poli-banner-img

Gruppo Poli

Retail Vendite Omnichannel
Poli has combined tradition and innovation in its way of doing business with a focus on employees, customers and the local area. In Aton, it has found a…
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rana-app-merchandising-banner-img

Rana

Food & Consumer Goods Omnichannel Sales
A real-time photography of the Mass Market Retailers’ world to measure Trade Marketing activities efficacy in points of sale in Italy, France and Spain: with this target in mind, Aton,…
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procaffe-banner-img

Procaffè

Food & Consumer Goods Omnichannel Sales
Managing their customers often takes up the whole of sales people’s time. Just caring about relationships with already acquired customers (also defined as nurturing) is not enough to achieve growth objectives,…
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Granarolo

Granarolo

Food & Consumer Goods Omnichannel Sales
Granarolo, the country’s largest agro-industrial group with Italian capital, through its subsidiary Zeroquattro S.r.l., has embarked on a path of innovation in its sales channels that involves thousands of users…
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ica-system-banner-img

Ica System

Food & Consumer Goods Omnichannel Sales
Also in the world of products for professional cleaning is gaining ground B2B e-commerce, a web portal that simplifies and quickens purchase management and controls open entries, order history and technical and…
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bindi-banner-img

Bindi

Food & Consumer Goods Omnichannel Sales
  The introduction of an application for order collection on new generation tablets allows Sales reps for Gruppo Bindi, high-quality pastry family industry for the Ho.Re.Ca sector, operating since 1946, to…
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Segafredo

Industrials Omnichannel Sales
Segafredo Zanetti & Aton together towards 4.0 sales solutions The quality of a product like coffee, which we drink every day at a bar or at home, is the…
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Camon

Food & Consumer Goods Omnichannel Sales
The adoption of a sales force automation solution on tablets and smartphones enables a new more effective sales model, characterized by greater interaction between the sales representative and his…
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Unicomm

Retail Vendite Omnichannel
Over its nearly 70-year history, Unicomm has grown to be present today in 7 regions and 32 provinces in Italy. With more than 1,500 devices in the…
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News

News omnichannel sales

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Retail · E-commerce·Logistics·Retail management
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MMR: E-commerce & Logistics Walk Hand in Hand
04/08/2020
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Giovanni Bonamigo
Towards D2C, Winking at B2B E-commerce
04/08/2020
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Food & Consumer Goods · Sales
Giovanni Bonamigo
Proof of delivery: Logical Evolution for Route Accounting?
10/07/2020
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.onSales B2B: the E-Commerce devoted to Cash&Carry
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The Perfect Sales Assistant Is… Digital
10/09/2019
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Mathematics behind Aton’s B2B e-commerce
03/09/2019
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3 Rules to Start Your B2B E-commerce Sales Channel
19/07/2019
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Smart Sales: E-commerce B2B & CRM in a single solution to reach high quotas
26/02/2019
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Mass Market Retailers: How to Optimise Goods Receipt at the Point of Sale
08/02/2019
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E-commerce·Sales
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3 things B2B e-commerce can learn from B2C
16/10/2018
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E-commerce
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Why provide your B2B e-commerce with a chatbot?
02/10/2018
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Food & Consumer Goods · E-commerce·Sales
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Digital payments in B2B food service sales solutions
26/04/2018
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Food & Consumer Goods · E-commerce·Sales
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Has your Company got B2B e-commerce?
19/09/2017
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CRM geolocalizzazione
Sales
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Customers, prospects and competitors within map’s reach
26/05/2017
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