The Innovation Store of Cegid — a software and services giant in France, and worldwide, of which Aton is a Platinum Partner together with Allspark and Aton Allspark Iberica — is one of the reasons that made us take a plane on a warm day in late April.
I have always admired and somewhat envied French grandeur. The feeling that reaches you as soon as you step onto the entrance steps of Cegid’s Lyon office is extraordinary: the huge spaces emptied by smart working take your breath away, but at the same time leave room for creativity and ideas.
We are talking about digital innovation in the retail world. A sector that has been literally shaken by the pandemic — not only it, I might add — and that needs to find new life and lymph from the experiences of the last two years.
The wait is over: together with Cegid, we want to use what we have learnt to complete a journey of retail digitisation that started many years before.
This is not rhetoric, nor is it a war between online and physical shops, but a true, almost indissoluble compensation in which the customer’s shopping experience can be merged, minimising the differences with online shopping.
It is difficult to give an order to the many possibilities that combine to enrich the experience that the retail world will offer:
Innovative, science-fiction technologies? Not exactly.
In my next article I will elaborate on how to support companies on a journey towards digital that does not start at the shop, but well before.