Cegid’s Innovation Store: the new retail challenges

Retail management

The Innovation Store of Cegid — a software and services giant in France, and worldwide, of which Aton is a Platinum Partner together with Allspark and Aton Allspark Iberica — is one of the reasons that made us take a plane on a warm day in late April.

I have always admired and somewhat envied French grandeur. The feeling that reaches you as soon as you step onto the entrance steps of Cegid’s Lyon office is extraordinary: the huge spaces emptied by smart working take your breath away, but at the same time leave room for creativity and ideas.

We are talking about digital innovation in the retail world. A sector that has been literally shaken by the pandemic — not only it, I might add — and that needs to find new life and lymph from the experiences of the last two years.

The wait is over: together with Cegid, we want to use what we have learnt to complete a journey of retail digitisation that started many years before.


Customers are ready for a different, immersive shopping experience,
that truly merges the digital and physical worlds.



This is not rhetoric, nor is it a war between online and physical shops, but a true, almost indissoluble compensation in which the customer’s shopping experience can be merged, minimising the differences with online shopping.


It is difficult to give an order to the many possibilities that combine to enrich the experience that the retail world will offer:

  • Innovation-Store-Cegid-retail-img-3It starts by equipping sales assistants with all the tools and data to help you choose: a kind touchscreen invites us to sign up for a kind of affiliate programme to improve our experience
  • The till is no longer the only place where you shop, you can pay anywhere within the shop, even in self-checkout if the value of the goods allows it
  • All items in the shop are constantly counted and monitored by invisible sensors which communicate their availability to the assistants and warn if any item goes out the door without having ‘mistakenly’ passed through the till
  • You can return items bought online, or buy online and pick them up in store. Or buy in shop and receive at home after trying on an item in the right size, but in a definitely awful colour
  • If we chose to pay at the till, the items are not read by a barcode, but simply placed on the table which ‘reads’ the label invisibly
  • The store manager and his supervisors see sales and stock data in real time, even thousands of kilometres away

Innovative, science-fiction technologies? Not exactly.


We are talking about established and improved technologies, which we are ready to deploy without any infrastructural changes for the shops.



In my next article I will elaborate on how to support companies on a journey towards digital that does not start at the shop, but well before.

Stay tuned!

People at the centre
Retail · Retail management
.onRetail: the solution for Mass Market Retailers
Learn more
RFID Frequent and Quick Retail Inventories
Learn more
Computer Vision and Augmented Reality in Retail
Learn more
Let Us Free Ourselves from the Fear of Investing on Retail RFID Projects
Learn more
Here are some of our experiences

Iper La grande i

Iper La grande i experienced rapid growth and ventured into different categories within the food sector. This includes all fresh products, food made from scratch and restaurants that…
Discover more

Gruppo Poli

Retail Vendite Omnichannel
Poli has combined tradition and innovation in its way of doing business with a focus on employees, customers and the local area. In Aton, it has found a…
Discover more


Food & Consumer Goods Vendite Omnichannel
Cattel S.p.A, a leading company in Northern Italy in the distribution of food products in the Ho.Re.Ca channel has profoundly transformed the order collection by adopting the Aton .onSales B2B solution.
Discover more


Industrials Supply Chain Solutions
All projects, whether successful or not, have stories to tell. A difficult uphill start, a start full of hope, repeated twists and turns where the viewer is swept away by…
Discover more


Fashion Service Desk
Aton ServiceDesk is also behind the scenes in the first Boutique entirely dedicated to the Moncler Enfant collection, opened at the historic premises in Milan, Via della Spiga 7, which has been…
Discover more


Food & Consumer Goods Omnichannel Sales
A real-time photography of the Mass Market Retailers’ world to measure Trade Marketing activities efficacy in points of sale in Italy, France and Spain: with this target in mind, Aton,…
Discover more