Share
x

Let Us Free Ourselves from the Fear of Investing on Retail RFID Projects

17/09/2019

As we already stated in our last article devoted to RFID in the Retail world, in Europe there are ample growth margins for this technology, adopted by just 30% of retailers vs 92% in the USA.

Shown below some considerations by our RFID Specialist, who will explain what the economic benefits in this particular area are.

For a big retailer, choosing an RFID system means, first of all, experimenting it by means of a pilot store. Well, we have got data regarding Return On Investment (ROI) both during the pilot phase and also once the complete system has been adopted, the leap in ROI is evident.

This is a most important fact or rather, two are the most important facts:

  1. There is a return on the investment
  2. The pay-back period (period during which the investment is repaid) becomes increasingly shorter, especially if the technology implementation is used in more company processes

Another fear to be eliminated, regarding the adoption of this technology, are the initial investment costs and those recurring ones. Also in this case, the trend is irreversible: costs are decreasing. Just like the rest of “hard” technology, but with a previsional advantage: RFID is a mature technology, that will not be shaken or vulnerable in the short term (fortunately or unfortunately) by the intrinsic limits of radio frequency and the rules that regulate it. And, if hardware becomes cheaper, there is more room for investment in software and services and maybe in RFID complementary technologies, like vision or proximity systems.

A more efficient software system can support retailers in the real challenge that transforming into digital means: the revolution of internal processes.

To tag millions of garments manufactured in the Far East, correctly codify them, check them when they arrive at warehouse in a Eastern European country, quickly ship them to stores worldwide, it is either necessary to be structured from any point of view, or supported by a system integrator that directs the whole system.

I am amazed by the fact that from the survey emerges another issue that hesitant retailers present: the question of their customers’ privacy. Most important, no doubt about it, while stating it would be a lesser evil compared to the daily violations we suffer. But having such a fear regarding RFID means not having understood the mechanisms that rule this technology, which will be the topic of our next article.
At this point, we once again wonder: what makes a retailer adopt RFID technology? Or better: “Why has he not done it yet?”

Alberto

ATONEWS
Le persone al centro
aton-manutenzione-hardware-business-continuity-img
Hardware·Planet
Maurizio Bovo
Hardware maintenance: how to guarantee Business Continuity
01/09/2022
Learn more
People·Service Desk
Barbara Bettin
Aton’s Service Desk is not a Help Desk
27/07/2022
Learn more
Fashion · Prosperity·RFID
Tania Bertolin
The Source Experience Room: a journey in the company of RFID and NFT
13/07/2022
Learn more
Retail · Retail management
Cristiano Negri
Master Data Management: the death of silos
24/05/2022
Learn more
Energy
Giuseppe Brando
Aton’s solutions for the LPG market
17/05/2022
Learn more
Innovation-Store-Cegid-retail-img
Retail · Retail management
Alberto Canova
Cegid’s Innovation Store: the new retail challenges
11/05/2022
Learn more
CASE STUDY
Ecco alcune delle nostre esperienze
Read
gruppo-poli-banner-img

Gruppo Poli

Retail Vendite Omnichannel
Poli has combined tradition and innovation in its way of doing business with a focus on employees, customers and the local area. In Aton, it has found a…
Discover more
Read
cattel-banner-img

Cattel

Food & Consumer Goods Vendite Omnichannel
Cattel S.p.A, a leading company in Northern Italy in the distribution of food products in the Ho.Re.Ca channel has profoundly transformed the order collection by adopting the Aton .onSales B2B solution.
Discover more
Read
faster

Faster

Industrials Supply Chain Solutions
All projects, whether successful or not, have stories to tell. A difficult uphill start, a start full of hope, repeated twists and turns where the viewer is swept away by…
Discover more
Read

Moncler

Fashion Service Desk
Aton ServiceDesk is also behind the scenes in the first Boutique entirely dedicated to the Moncler Enfant collection, opened at the historic premises in Milan, Via della Spiga 7, which has been…
Discover more
Read
rana-app-merchandising-banner-img

Rana

Food & Consumer Goods Omnichannel Sales
A real-time photography of the Mass Market Retailers’ world to measure Trade Marketing activities efficacy in points of sale in Italy, France and Spain: with this target in mind, Aton,…
Discover more
Read
procaffe-banner-img

Procaffè

Food & Consumer Goods Omnichannel Sales
Managing their customers often takes up the whole of sales people’s time. Just caring about relationships with already acquired customers (also defined as nurturing) is not enough to achieve growth objectives,…
Discover more