OutDoor by ISPO: Digital sales and stores for the sportswear world


OutDoor by ISPO, Europe’s largest outdoor trade fair, takes place for the first time in Munich from 30 June to 3 July and we can’t miss it. Why? Aton and the world of fashion sportswear have a close bond. This bond is given by the experiences and success stories gained alongside important companies such as Tecnica, Salewa and Under Armour.

There are three pillars on which Aton’s specific offer for this sector is based:

  • solutions for e-commerce and salesforces that come together in a single tool in the hands of sales reps and retailers, accessible even offline and without the need to install an APP. Being able to consult all the information relating to a product and its availability, re-order it under the conditions already agreed, have a guaranteed margin on sales thanks to an automatic system that suggests the “right” price, are just some of the benefits that a cross-channel, multi-brand, multi-country, multi-device digital sales platform can bring to an organization that operates on the international market and wishes to combine all the sales of the various brands and countries into a single system, preserving identities and guaranteeing efficiency.
  • store intelligence services (RFID in retail) for a real-time view of the store stock, sales, conversion rate (tried on vs purchased), customer experience. We will dedicate an article to this topic but in the meantime, if you want to have a clearer idea of how this technology works and its potential, we recommend you to see this video tutorial on RFID.
  • IT support services for stores thanks to a multilingual team that knows the peculiarities of each store, the dynamics of the brand, ready to support 7 days a week when routine operations such as printing a receipt, cash with the POS become blocking. Read also this article on cash assistance.

If you would like more information, please do not hesitate to contact us.

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