.one CRM
From first touch to final deal, everything in a single CRM platform
From first touch to final deal, everything in a single CRM platform
.one CRM is the omnichannel solution designed to manage the entire customer relationship cycle in a seamless and integrated way.
Unlike generic CRMs, it has been built with vertical logics for specific industries such as Retail, Fashion, Food & Beverage and Consumer Goods, and it is natively multichannel: physical, digital, stores, marketplaces, e-commerce and mobile all converge in a single departmental portal.
From lead acquisition to after-sales, it connects marketing, sales and customer service in one collaborative, secure and scalable environment.
.one CRM is part of the .one omnichannel sales suite, together with the modules .one SFA for Sales Force Automation and order management, .one VAN for direct store delivery, and .one B2B Portal as an e-commerce portal.
Advanced segmentation, enriched data and predictive insights to drive your next sales move.
Break down silos with a collaborative flow that classifies, segments and recommends the next best action for each contact.
Keep every piece of information accurate, consistent and error-free.
Here are some of the companies that have chosen Aton.
A 360° customer view, with structured records navigable through multiple hierarchies (e.g. geographical areas, product segments) and integrated with profitability KPIs, financial status, documents, notes, orders, payments and invoices.
Create smart clusters and tags for prospects and customers, with manual or automatic classification based on purchase frequency, creditworthiness, visit status and cross-selling opportunities. Assign tasks, actions and personalised follow-ups according to events, behaviours and sales history.
Plan activities, events and campaigns on shared calendars across headquarters, warehouses, sales networks and partners. Every task can trigger concrete actions (e.g. offers, documents, claims, non-conformities) through the digital modules of .one.
Full monitoring of the entire sales cycle: from lead generation to qualification, from opportunity creation through to closing. Everything is traceable, measurable and customisable according to your company’s sales process.
Interactive dashboards and configurable widgets for teams and user profiles, with instant monitoring of sales, visits, conversions, churn rate, activities, lifetime value and other key indicators. Everything in real time, for faster and better-informed decisions.
Perfect for sales agents and business consultants on the move, it also works offline on tablets and smartphones. It enables customer data consultation, visit planning, offer presentation via digital catalogues, order collection and performance monitoring.
A direct channel for fast, traceable communication with customers and colleagues: send documents, promotions, updates and notifications straight from the platform.
Consult and create orders from the back office with user-configurable views. Every order is linked in real time to invoices and deliveries. Thanks to integrated AI, unstructured orders from different sources and channels (WhatsApp, e-mail, voice messages, photos, Excel) can be captured, reducing entry time from 15 minutes to 15 seconds.
Map your customers, link tasks and appointments, and keep events in sync across sales teams, HQ and partners.
Get instant access to product data, orders, invoices, deliveries and after-sales processes — all integrated with calendars and work tools.
From data to predictive relationships
Harness every touchpoint with a sector-focused, natively multichannel platform and unlock predictive knowledge of your customer base to drive tailored commercial actions.
The CRM that fits your business
Configurable and scalable, with real-time integration to ERP and systems in place. No tech lock-ins, just efficiency for customers and teams.
A smarter way to sell
Support your sales force, deliver tailored experiences, speed up the sales cycle and boost team performance.
From data to predictive relationships
Harness every touchpoint with a sector-focused, natively multichannel platform and unlock predictive knowledge of your customer base to drive tailored commercial actions.
The CRM that fits your business
Configurable and scalable, with real-time integration to ERP and systems in place. No tech lock-ins, just efficiency for customers and teams.
A smarter way to sell
Support your sales force, deliver tailored experiences, speed up the sales cycle and boost team performance.
