Share
x

Know better to sell better: Store accounting digitalization

07/04/2017

Today’s sales effectiveness is increasingly conditioned by the availability of every possible information to correctly address our product to the “target” customer.

Perfectly knowing one’s own distributive channel, understanding how competitors are moving, being updated with price positioning and respect of current commercial agreements (e.g. promotions, product exhibition modalities, etc…) or being able to intercept and manage potential anomalies are indispensable elements to modern sales.

This is the case of Granarolo, another primary company in the Italian food world, which has decided to structure its own merchandisers’ work with a new mobile CRM, supporting operators in their relationship with Mass Market Retailers and allowing them to timely and autonomously create new forms and models for information collection on the field and to meet any new trade marketing exigency.

Aton’s central system collects actual information, verified on the points of sale and afterwards made accessible with much greater frequency than in the past, as well as official data coming from institutional databases (e.g. Nielsen, IRI), which are then made available to internal Business Intelligence and allow Head Office staff to analyze data and define the most appropriate business strategies.

This type of solutions can bring about benefits such as a 40% increase in points of sale coverage, thanks to greater efficiency of operations via tablet and between 50% and 90% effectiveness increase, since it is now possible to access information that had never been availaable in the past.

The new project, engaging about 50 merchandisers all over Italy, was launched in the past few weeks by means of itinerant training sessions by our trainers’ team, operating both in Italy and abroad.

ATONEWS
People at the centre
aton-manutenzione-hardware-business-continuity-img
Hardware·Planet
Maurizio Bovo
Hardware maintenance: how to guarantee Business Continuity
01/09/2022
Learn more
People·Service Desk
Barbara Bettin
Aton’s Service Desk is not a Help Desk
27/07/2022
Learn more
Fashion · Prosperity·RFID
Tania Bertolin
The Source Experience Room: a journey in the company of RFID and NFT
13/07/2022
Learn more
Retail · Retail management
Cristiano Negri
Master Data Management: the death of silos
24/05/2022
Learn more
Energy
Giuseppe Brando
Aton’s solutions for the LPG market
17/05/2022
Learn more
Innovation-Store-Cegid-retail-img
Retail · Retail management
Alberto Canova
Cegid’s Innovation Store: the new retail challenges
11/05/2022
Learn more
CASE STUDY
Here are some of our experiences
Read
gruppo-poli-banner-img

Gruppo Poli

Retail Vendite Omnichannel
Poli has combined tradition and innovation in its way of doing business with a focus on employees, customers and the local area. In Aton, it has found a…
Discover more
Read
cattel-banner-img

Cattel

Food & Consumer Goods Vendite Omnichannel
Cattel S.p.A, a leading company in Northern Italy in the distribution of food products in the Ho.Re.Ca channel has profoundly transformed the order collection by adopting the Aton .onSales B2B solution.
Discover more
Read
faster

Faster

Industrials Supply Chain Solutions
All projects, whether successful or not, have stories to tell. A difficult uphill start, a start full of hope, repeated twists and turns where the viewer is swept away by…
Discover more
Read

Moncler

Fashion Service Desk
Aton ServiceDesk is also behind the scenes in the first Boutique entirely dedicated to the Moncler Enfant collection, opened at the historic premises in Milan, Via della Spiga 7, which has been…
Discover more
Read
rana-app-merchandising-banner-img

Rana

Food & Consumer Goods Omnichannel Sales
A real-time photography of the Mass Market Retailers’ world to measure Trade Marketing activities efficacy in points of sale in Italy, France and Spain: with this target in mind, Aton,…
Discover more
Read
procaffe-banner-img

Procaffè

Food & Consumer Goods Omnichannel Sales
Managing their customers often takes up the whole of sales people’s time. Just caring about relationships with already acquired customers (also defined as nurturing) is not enough to achieve growth objectives,…
Discover more