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.one CRM AI powered: the conversational CRM that works for you

02/12/2025
Food & Consumer Goods , Retail , Fashion , Energy , Industrials
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Sales, Tech
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How often do important details get lost, buried in scattered notes, emails or reports?

Traditional CRMs are great at handling fields like name, role, budget and stage… but everyday reality lives somewhere else: in conversations, in post-visit voice notes, in emails full of requests, deadlines, objections, warning signs and opportunities.

The trouble is that all of this often stays invisible.

From our point of view, a CRM should be able to interpret what we write or say, automatically link the information to the right customers, and suggest the next steps.

Less data entry, more follow-up.
Less “remember to…”, more “already done”.

Why traditional CRMs are no longer enough

Traditional CRMs only work perfectly when they’re fed with perfect data.

But in real life:

  • notes get written in a hurry, often in a messy way
  • valuable email conversations stay trapped in someone’s inbox
  • decisions made on calls don’t get recorded anywhere

The result? Out-of-date pipelines, unreliable forecasts and a lot of manual work to piece together information that already exists — just not in a structured way.

.one CRM AI powered: less data entry, more action

After a visit, you record a quick voice note:
“I met the owner. He asked for access to the order for the new XY line: 5-piece kit, €150 per pack, to be ordered within 2 months.
I sensed some issues around payments — it’s worth checking before moving forward.” 

The CRM does its job: it extracts the deadline, amount, product and contact — automatically creates the follow-up task — and drafts a message for you.

You review it and confirm with one click.
Done.

How a conversational CRM works

Real-life scenes: from email to opportunity (hands-free)

An email lands:

“Hi, we’re looking into a solution for X. Can we speak next week?” 

.one CRM recognises the sender and the company, avoids duplicates, creates a new opportunity, suggests a slot in your calendar, and sets a reminder two days before the call.
You keep the momentum, and the customer feels immediate attention.

Real-life scenes: a voice note from the car park

20 seconds of voice notes:

“Interested in 3 licences, test in November, loop in IT.” 

.one CRM AI powered turns it all into structured fields and creates the tasks.
Goodbye to “I’ll sort it out later at the office” (spoiler: it never happens).

Real-life scenes: natural upsell

During a conversation, you find out the customer is expanding their site.
The CRM suggests cross-sell on untapped categories and adds a task to your calendar.
Faster decisions, opportunities seized.

The intelligent capabilities of .one CRM AI powered

A truly useful CRM should:

  • capture information from emails, notes, voice notes and chats — not just from completed fields
  • understand entities (people, dates, amounts, products), intents (request, objection, risk) and sentiment
  • suggest an action plan: tasks, reminders and pipeline updates generated automatically
  • allow semantic searches such as: “all conversations about the December contract renewal”
  • adapt to real processes, using existing tools and habits without adding friction

Because a CRM shouldn’t be a form to fill in — it should be a system that turns information into action and helps you work better. 

.one CRM AI powered: towards Aton’s new conversational CRM 

We’re working to bring these technologies into the .one CRM solution: a CRM that listens, understands and acts with you.

And this is just the beginning.

Want to know more about the solutions we’re developing? Stay tuned.

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