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Peuterey: tackling the grey market through RFID

.onID
Solution
Fashion
Sectors

G&P Net (brands Peuterey, Geospirit) developed an RFID project together with Aton to fight the grey market – a phenomenon less well-known than the black market, but more complex, involving the distribution of original garments through channels not authorised by the brand owner.

News of this project has travelled around the world: in this video you can hear the story directly from the key players.

Graziano Gianelli – CEO, G&P Net
Luca Isidori – ICT Manager, G&P Net
Massimo Gianelli – Logistics Manager, G&P Net
Roberto Guerra – Client Manager, Aton

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