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The Bindi Case: a new sale experience

Food & Consumer Goods
Sectors

The introduction of a next-generation tablet order-taking app enables sales reps at Gruppo Bindi – a family-run premium pastry company serving the Ho.Re.Ca sector since 1946 – to enjoy a new sales experience with a stronger focus on customer relationships.

Thanks to Aton’s solution, Bindi can now rely on a lighter, always-connected device and a user-friendly application designed for simplicity and instant access to corporate content in a fresh format: from product catalogue to order management, harnessing the full potential of digital tools (images, videos, enhanced information sharing) to deliver a high-quality service to the Ho.Re.Ca market.

Alongside the Sales Force Automation solution, Bindi also benefits from the van sales app, which includes distinctive features such as the management of customised celebration cakes.

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Contact us

Having a technology partner who brings ideas and expertise, rather than just carrying out requests, was the key reason we chose Aton for Sales Force Automation.

Paolo Barbara, Bindi Organization and Information Systems Director
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