Camon chooses a new sales approach

The adoption of a sales force automation solution on tablets and smartphones has provided Camon with a new sales model, characterised by greater interaction between the agent and the customer. A distinctive feature of the solution is the use of two synchronised devices that allow the agent to guide the customer through a personalised journey, making the sales experience interactive and dynamic.

“An order collection solution that directly involves the customer in the sales process represents a watershed moment from which there is no going back,” says Roberto Canazza, President of Camon Group. “Simplicity, speed, immediacy and cost reduction are key elements that give us a significant competitive advantage in the market.”

The immediacy and user-friendliness of the platform make it possible to reduce order collection times by more than 90%, enabling not only the agent but also the customer to focus more on strategic activities for business relationships.

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