Mobile retail solution: the intelligent retail execution app

The key features for a successful retail execution

Mobile retail solution: what is it? Why does it make sense to adopt a retail execution app to manage your shops?

In the previous article, we discussed growth strategies in the modern trade in the post COVID and introduced how the agile approach and timeliness of data collection makes a difference in its usefulness for those commissioning the collection in distribution channels.

A store execution application usually allows you to detect for each product whether it is treated, the price, whether it is out of stock, the facing, the exposure, but this is only the tip of the iceberg.

Thanks to these solutions, our customers check and record assortment conformity, i.e. the congruence of what is detected with the products foreseen for the cluster, the basket of articles that a given group of shops or a chain should handle according to the agreements in place between the parties.
Normally, promotions are also detected, i.e. the price and whether or not the type of promo is indicated (and presence in the flyer).

Faced with an input that does not comply with certain defined parameters, the application is able to generate an anomaly and asks the user to track at that moment or in subsequent visits the management of this discrepancy with the activation of workflows to the customer or to his own office. On some of our customers (such as Granarolo, Pastificio Rana, Findus, Amica Chips to mention well-known brands) the expected promotions are made available and the user can thus confirm or not their presence.

Each activity includes the possibility of taking photos, attaching documents, always in a different way and configured according to one’s needs, in complete autonomy.

All features, plus one!

Functionality is also available for:

• define the quantity of goods to be sent to each point of sale for tastings and presentations (promotional campaigns, hostesses …), selecting the starting point and any intermediate transits
• defining, organising and reporting on ‘operations’, e.g. promotional campaigns at points of sale, hostess activities, POP material and related validation/authorisation processes

The differentiating element is flexibility: it is not ‘static’ information, but can be configured by the trade marketing contact person independently via a special web app.