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Enterprise mobility management in Retail and CPG: governing mobility to ensure operational continuity

In Retail and Consumer Packaged Goods (CPG) markets, mobile device management is a critical component of operational continuity. Without a robust Enterprise Mobility Management (EMM) approach, mobility risks turning into operational complexity, hidden costs and security vulnerabilities.
20/01/2026
Food & Consumer Goods , Retail
Sectors
Tech
Categories

Mobility is everywhere, but without proper control, it becomes a risk.

Today, mobility is an integral and indispensable part of organisational infrastructure.
Mobile devices are used across stores, warehouses, logistics operations and in the field: scanners, tablets, POS systems, printers and IoT devices. Every day, thousands of people rely on these tools to do their jobs.

The issue is not the number of devices, but the ability to govern them.

As mobile estates grow, complexity increases too: hidden costs, operational risks and downtime that directly impact sales, service and the overall customer experience.
It is no coincidence that the global Enterprise Mobility Management (EMM) market reached USD 70.34 billion in 2024 and is expected to grow to over USD 710 billion by 2033, with a compound annual growth rate (CAGR) of around 29%.

This clearly shows that mobility is now a strategic priority.

Why Enterprise Mobility Management is a strategic lever today

Managing enterprise mobility effectively means working on very concrete business levers:

  • Operational continuity, by preventing disruptions at critical moments
  • Data and device security, in increasingly distributed environments
  • Field workforce performance, which depends on mobile devices to carry out daily activities
  • Reduced downtime, support tickets and unexpected costs
  • Scalability, across new store openings, seasonal peaks and rapid organisational changes

In other words, Enterprise Mobility Management is no longer just an IT concern:
it is a key component of business continuity and operational efficiency.

SOTI: an enterprise mobility management platform designed for Retail and CPG

In Retail and the CPG sector, mobile device management is not just a technology issue.
It is a direct lever for operational continuity, security and service quality.

In this context, SOTI stands out as one of the leading platforms for structured enterprise mobility management, thanks to an approach specifically designed for distributed, dynamic environments with high operational complexity.

What’s new and what makes the difference today

One of the most distinctive aspects of SOTI’s latest evolution is the enhancement of advanced monitoring and operational analytics capabilities, particularly through the SOTI XSight module.

XSight enables both indoor and outdoor device tracking.
By leveraging radio signal triangulation (Wi-Fi or LTE), it allows organisations to retrace device routes and identify potential coverage issues along operational paths — in warehouses, stores or during field activities.

SOTI XSight.

This is complemented by the Hunt Device feature, which allows organisations to quickly search for and locate a specific device using Bluetooth Low Energy (BLE) communication from nearby devices.

The result is a tangible reduction in response times, device loss and operational disruptions.

Hunt Device

XSight also integrates Stella, an AI assistant that allows users to query operational data using natural language, extract relevant information, receive support and generate automated reports.

This transforms large volumes of technical data into insights that are immediately actionable for IT and operations teams.

Stella SOTI XSight

These advanced capabilities are part of the SOTI ONE Platform, an integrated solution for managing enterprise mobility and IoT, designed to simplify, secure and optimise operations related to mobile and connected devices across their entire lifecycle.

From mobility governance to operational value: the SOTI-Aton synergy

Turning an EMM platform into real operational advantage requires a combination of technology, expertise and deep contextual understanding. This is where the synergy between SOTI and Aton takes shape.

SOTI provides a robust, advanced platform to govern the complexity of enterprise mobility.
Aton complements this technology with a consultative and operational approach, designing and integrating SOTI solutions into the real processes of retailers and CPG organisations, ensuring adoption, continuity and long-term sustainability.

In practical terms, Aton acts as a partner that:

  • designs the enterprise mobility architecture based on the operational context and business objectives
  • integrates the SOTI platform into existing store, logistics, warehouse and field processes
  • manages the solution over time, ensuring stability, continuous updates and scalability
  • supports customers during critical operational phases, reducing risk and downtime

This is complemented by structured services that enhance the overall value of the platform:

The result is a more streamlined and continuously monitored approach to enterprise mobility management, designed to ensure operational continuity.

Real-world use cases in Retail and CPG: when SOTI and Aton make the difference

In real operational environments, the SOTI–Aton combination translates into tangible results.

Gruppo DMO

retail-gruppo-dmo-logo

More than 1,000 devices to manage across stores, with the need to ensure real-time monitoring and rapid response. Thanks to Aton’s .one Retail store management solution, many activities have been shifted from the back office to handheld devices used by in-store staff: information is centralised, stock management is more efficient, the risk of out-of-stock is reduced, and processes are faster across over 580 stores.

Aton’s direct support for stores, combined with centralised remote device management through the SOTI ONE Platform, has enabled DMO to relieve its internal IT department from day-to-day support activities.

The result? Consistent store management, with standardised configurations and greater operational efficiency – even at scale.

Caffè Vergnano

caffè-vergnano-logo-img

More than 100 mobile devices used for van sales, deployed across Italy and neighbouring countries, needed to be managed in real time while ensuring operational continuity and reliable data exchange. Before working with Aton and SOTI, these activities required significant time and resources, with the risk that device loss or technical issues could disrupt agents’ day-to-day operations.

The integration between Aton’s .one VAN solution and SOTI ONE enabled centralised, remote device management, simplifying field operations and supporting a faster, more reliable and controlled sales process. The result is tangible benefits in terms of sales force productivity and stronger customer relationships.

An integrated approach: technology, services and industry expertise

SOTI + Aton means:

  • robust technology
  • structured services
  • deep expertise in the Retail and CPG sectors

The benefits are clear:

  • reduced operational risk
  • faster response times
  • a single point of contact
  • a solution that scales over time

Building a solid and sustainable enterprise mobility strategy

Enterprise mobility is set to keep growing. The real difference lies in the ability to govern it – not simply react to it.

Do you want to improve device management across your Retail or CPG ecosystem?
Talk to an Aton expert and discover how to reduce operational complexity, downtime and security risks through a robust, scalable and sustainable enterprise mobility management strategy.

Because technology is only the starting point: real value is built together.

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