Share
x
Share
x
Ricerca aperta

.one SFA

Keeping every visit, every customer, every sale under control

What is .one SFA

.one SFA (Sales Force Automation) digitalises your sales, streamlines processes, and scales your business by adapting to your commercial model. It transforms your management into a digital, omnichannel ecosystem powered by artificial intelligence, designed to optimise field operations and accelerate growth.

From order collection to reporting, every activity becomes simpler, faster, and fully integrated. Gain greater visibility on data, reduce operational inefficiencies and maintain full control over your customers.

.one SFA is part of the .one sales platform, together with modules such as .one B2B Portal foras the e-commerce hub, .one VAN for van sales and .one CRM for customer profiling.

Benefits

End-to-end digitalisation

Automate the entire sales process, from visit to delivery, increasing efficiency and response speed.

Real-time control

View KPIs, revenue, activities, and customer geolocation all on a single, always‑up‑to‑date dashboard.

Mobile-first approach

Smartphones and tablets become the operational hub of your sales network, even offline.

CASE STUDY

Our expertise comes
from real experience

Here are some of the companies that have chosen Aton.

What does .one SFA do

Supports both exclusive and multi-brand agents in the complete management of customers: entering records assisted by external databases, viewing contacts and managing commercial hierarchies. Fast and intuitive data updates, anytime and anywhere.

Plan and monitor customer visits, manage tasks and objectives with an interactive geographical map. All activities are tracked in real time, with the ability to present offers through digital catalogues, collect orders, and capture information directly in the field.

Handles pre-orders, promotions, discounts, product variants and commission rules. Generates intelligent, pre-filled and customer-specific orders even offline, thanks to automatic ERP synchronisation. Collected orders are sent in real time to the back office, speeding up fulfilment and improving logistics management.

It provides visibility on each customer’s up-to-date account status, enables cashless payment collection through a mobile POS, and supports the management of cheques and credit blocks.

You can set price limits and margins either globally or per individual order line, ensuring financial accuracy and preventing operational errors.

Provides the ability to track orders, manage complaints, facilitate customer–agent communications, view document history, and record every interaction.

Enables the upload of browseable, interactive photo catalogues with detailed product sheets and downloadable PDFs, making sales presentations more engaging and professional.

Provides full visibility of sales KPIs, margins, agent performance, inactive customers, and purchasing trends. Everything can be viewed by period, area, agent, or cluster, also from mobile devices.

Enables the creation of customised surveys, monitoring of competitors, prices, and compliance with commercial agreements.
Allows photographic recordings of merchandising, entry of written notes, and verification of correct product display.

Facilitates the management and publication of promotions, sends personalised push notifications to your sales network, and shares digital assets and commercial documentation in real time.

Enables simplified management of approval processes, clear assignment of deadlines and priorities, handling of attachments and tickets, and tracking of every activity through a web console.

Allows full configuration of product records, management of prices, promotional rules, commercial resources, and approval workflows, with an interface designed for both business and IT users.

The intuitive interface enables salespeople to keep their focus on the customer throughout the entire sales process, conveying a reliable and modern corporate image.

What they say about us

The adoption of Aton’s solution allows us to collect field data on a daily basis and transmit it consistently to Granarolo’s central systems.

Granarolo
MARIO CAVALLO

Aton’s solution has enabled our agents to be far more productive in their relationships with customers and has provided the business with constantly updated reports on its target market.

Segafredo Zanetti
ALESSANDRO GAIBA

Aton’s proposal prevailed over the many others considered thanks to its functional breadth and its specialisation in field force automation processes.

D.M.O.
DAMIANO PAGGIARO

Thanks to the new app, the agent can conduct the sale with maximum fluidity directly in front of the customer.

Bellani
FEDERICO BELLANI

.one SFA + AI: your intelligent Sales Force Automation.

Selling has never been easier thanks to AI, integrated into .one SFA: 

Processes unstructured orders in natural language (e-mails, voice notes, photos, Excel, PDF) and automatically transforms them into order proposals ready for validation.
Allows agents to dictate visit reports via voice notes and integrate them directly into the ERP, with no need for transcriptions or manual operations.

.one SFA, powered by Artificial Intelligence, is not just an order collection tool but an intelligent ally to improve organisational efficiency, reduce errors, and focus exclusively on what really matters: your custom

Why choose .one SFA

Increase productivity and reduce complexity.

Centralise all your sales activities in a single platform: manage customers, promotions, price lists, and order collection — even on the move. Save valuable time to focus entirely on selling.

Keep control over commercial information.

Every activity feeds the system and generates actionable insights to help you sell smarter. Monitor sales, payments, and account profitability in real time. Gain strategic insights to guide decisions and enhance customer understanding.

.one SFA simplifies integration and scalability.

Enjoy seamless connectivity with your systems, ERP, BI, WMS, and payment platforms. Reduce organisational costs and simplify the implementation of new projects thanks to a unified architecture.

Want to know more?
Speak to one of our experts

Increase productivity and reduce complexity.

Centralise all your sales activities in a single platform: manage customers, promotions, price lists, and order collection — even on the move. Save valuable time to focus entirely on selling.

Keep control over commercial information.

Every activity feeds the system and generates actionable insights to help you sell smarter. Monitor sales, payments, and account profitability in real time. Gain strategic insights to guide decisions and enhance customer understanding.

.one SFA simplifies integration and scalability.

Enjoy seamless connectivity with your systems, ERP, BI, WMS, and payment platforms. Reduce organisational costs and simplify the implementation of new projects thanks to a unified architecture.

We understand your needs because we know your industry.
Discover the perfect solution for you.

Food & Consumer Goods
NEWS

News .one SFA

AI against food waste for optimising consumption
Food & Consumer Goods · Planet·Sales·Tech
Giorgio De Nardi
AI against food waste: preventing excess, optimising consumption
16/01/2025
Learn more
Customer management: the B2B onboarding process
Sales
Giovanni Bonamigo
Customer management: the B2B onboarding process
12/12/2024
Learn more
How to reduce food waste with digital solutions
Food & Consumer Goods · Planet·Sales
Anna Manfè
Digital solutions against food waste: building a sustainable future
26/11/2024
Learn more
Coffee roasters: supplying the HoReCa sector
Food & Consumer Goods · Sales
Giovanni Bonamigo
Coffee roasters: supplying the HoReCa sector
15/11/2024
Learn more
Digital applications for coffee market
Food & Consumer Goods · Sales
Giovanni Bonamigo
The world hidden in a coffee cup
16/07/2024
Learn more
Pharmacy sales agents: how AI can simplify order management
Food & Consumer Goods · Sales
Federico Cammarata
Pharmacy sales agents: how AI can simplify order management
15/07/2024
Learn more
Retail Execution and the “liquid” shelf in the retail world
Food & Consumer Goods · Sales
Morena Barbisan
The “liquid” shelf in the retail world
21/06/2024
Learn more
Nutraceutical and pharmaceutical industry: key challenges
Food & Consumer Goods · Sales
Giovanni Bonamigo
Market challenges in the nutraceutical and pharmaceutical industry
11/06/2024
Learn more
Take B2B payments in just one tap
Food & Consumer Goods · Sales
Giovanni Bonamigo
Take B2B payments in just one tap
23/05/2024
Learn more
The value of data in the sales process
Sales
Giovanni Bonamigo
The value of data in the sales process
16/04/2024
Learn more
Alimentaria: shaping the future of food & beverage from Barcelona
Food & Consumer Goods · Sales
Pilar Jarillo Rincón
Alimentaria 2024: shaping the future of food & beverage from Barcelona
21/03/2024
Learn more
Van sales or direct sales in the coffee market?
Food & Consumer Goods · Sales
Giovanni Bonamigo
Van sales or direct sales in the coffee market?
15/02/2024
Learn more
Order entry? Let AI handle it!
Food & Consumer Goods · Sales·Tech
Andrea Cobre
Order entry? Let AI handle it!
08/02/2024
Learn more
Single- and multi-firm agents: same job, different needs
Food & Consumer Goods · Sales
Stefano Crosio
Single- and multi-firm agents: same job, different needs
27/01/2024
Learn more
The 10 key questions for a smart sales application
Food & Consumer Goods · Sales
Giovanni Bonamigo
The 10 key questions for a smart sales application
11/12/2023
Learn more
SoftPOS: shaping the future of B2B payments
Food & Consumer Goods · Sales
Sandro Gava
SoftPOS: shaping the future of B2B payments
17/05/2023
Learn more
Pharmaceutical distribution: sales tools
Food & Consumer Goods · Sales
Giovanni Bonamigo
Pharmaceutical distribution: sales tools
27/04/2023
Learn more
Pharmacy: sales in specialised retail
Food & Consumer Goods · Sales
Giovanni Bonamigo
Pharmacy: sales in specialised retail
27/04/2023
Learn more
vendite-con-tablet-smartphone-raccolta-ordini-crm-mobile-catalogo-digitale-merchandising-img
Food & Consumer Goods · Sales
Redazione
Digital sales network: CRM mobile, order collection, catalogue, merchandising
20/12/2021
Learn more
Aton for Pet Food in Italy: which sales apps to choose?
Food & Consumer Goods · Sales
Giovanni Bonamigo
Aton for Pet Food in Italy: which sales apps to choose?
14/02/2020
Learn more
Chatbot
Sales
Staff
How to Outdo Your Customer’s Expectations?
14/10/2019
Learn more
a-sales-force-automation-tool-that-works-where-needed-in-front-of-the-customer-img
Food & Consumer Goods · Sales
Staff
A Sales Tool That Works Where Needed: in Front of the Customer
29/03/2019
Learn more
GDO-rilevazione-concorrenza-img
Food & Consumer Goods · Sales·Sell-out
Staff
Ready, Steady, Go…! How to Manage Competition in Mass Market Retail
15/03/2019
Learn more
A journey through promos
Food & Consumer Goods · Sales
Giovanni Bonamigo
A journey through promos: how many different ways of selling are there?
06/11/2018
Learn more
Digital catalogue Aton
Sales
Staff
Digital Catalogue for Sales: 3 Suggestions to Choose Your App
19/09/2018
Learn more
Sales-App-img
Food & Consumer Goods · Sales
Giovanni Bonamigo
Will future bring “customized prices”? For our customers it is already a reality!
25/06/2018
Learn more
Pagamenti-digitali-HORECA-img
Food & Consumer Goods · E-commerce·Sales
Staff
Digital payments in B2B food service sales solutions
26/04/2018
Learn more
concise-and-timely-information-an-added-value-for-sales-img
Concise and Timely Information: an Added Value for Sales
10/11/2017
Learn more
CRM geolocalizzazione
Sales
Staff
Customers, prospects and competitors within map’s reach
26/05/2017
Learn more