Aton & Cegid: the alliance redefining the retail experience in the fashion world

In fashion retail, every detail matters – an outfit in the shop window, a smile for the customer… and a till that works first time. But when technology stops working, the shopping experience falters. That’s exactly why Aton and Cegid have joined forces.

A partnership created to ensure operational continuity and outstanding performance in the stores of the world’s most iconic fashion brands. From inventory management to sales, right through to in-store assistance, today more than ever it’s the support that makes the difference.

Cegid: the technology partner for leading brands

A global leader in retail management solutions, Cegid is the go-to partner for over 1,000 brands and 70,000 stores in 75 countries. Its cloud-based platform enables seamless orchestration of omnichannel experiences, optimising in-store operations and enhancing the customer journey.

Among the most valued features of Cegid Retail are:

• Omnichannel management and mobile POS
• Advanced CRM and clienteling
• Merchandising and inventory control
• Assisted selling tools
• Global fulfilment

An ecosystem designed for those who don’t want to miss a single sale in their store. Just ask names like Havaianas, Paul Smith and Furla – to name but a few.

Aton: the first Cegid partner in Italy

But what happens when something goes wrong? When the POS freezes on Christmas Eve or the receipt won’t print during Black Friday?

That’s when our multilingual Service Desk steps in – the first and only point of contact for thousands of Cegid systems active across Europe. A team of over 100 ICT professionals, trained to speak the shop assistant’s language and resolve any issue quickly and effectively.

How Aton supports fashion retailers

• Provides on-site support for new store openings
• Resolves software and hardware issues with full end-to-end responsibility
• Offers assistance on the main retail platforms in the market
• Supports over 25,000 users in 14 languages, managing more than 300,000 tickets
• Works alongside clients with ITIL-certified Service Managers, ready to monitor SLAs and suggest ongoing improvements

And above all, Aton listens – because behind every call there’s a person, not just a technical issue.

Aton & Cegid: omnichannel support included

Talking about omnichannel today is a must. But truly living it means providing support anytime, anywhere, on every channel. For us, assistance in fashion retail is a matter of empathy – stepping into the shoes of those on the shop floor, understanding the context, and responding with tailor-made solutions.

The result?

• A seamless shopping experience across every channel
• Sales staff focused on the customer
• IT teams freed from repetitive tasks
• Operational continuity guaranteed 365 days a year

THE SOURCE: where technology meets fashion

Want to experience first-hand how innovation is applied to fashion retail?

Visit THE SOURCE, our experience room in the Padua area, set in the heart of the Euganean Hills. A journey that retraces the entire life of a garment – from creation to checkout – showing how the most advanced technologies (RFID, AI, mobile POS, and more) enhance operations, boost sales, and strengthen brand reputation.

Here you’ll also see Cegid technology and Aton support in action. Because omnichannel is not just an abstract concept – it’s a reality to be lived.