.atonAcademy 2025: Masterclass Tech Sales & Business Development

Build your future in Business Tech today!

Did you know that Business Tech is one of the fastest-growing sectors, yet there is a shortage of professionals with the right skills?

That is why we created .atonAcademy Tech Sales & Business Development, our first company-led training programme, completely free, online and open to everyone.

This edition is designed for young people looking to build a career in Business Tech and for professionals who want to broaden their skills and accelerate their professional growth.

We took inspiration from the workshops of the Renaissance, where learning came through hands-on experience and continuous exchange with expert Masters.

Together with Guilds42, we brought this model into the digital world, creating an engaging, practical and flexible learning experience.

You will not only develop cutting-edge skills alongside experienced industry professionals: you will also have the opportunity to explore real career opportunities at Aton.

Tech Sales and Business Development: two key roles for the future

Sales is often associated with outdated stereotypes, from door-to-door selling to high-pressure sales tactics. In reality, a Tech Sales professional plays a strategic advisory role, built around listening and creating value.

Being able to sell means knowing how to communicate ideas, projects and solutions. It means knowing how to listen, persuade and build valuable relationships: essential skills for your personal and professional growth, both inside and outside the workplace.

The 2025 edition of .atonAcademy focuses on two key roles that are increasingly important to businesses and highly sought after in today’s job market: Tech Sales and Business Development.

• What does working in Tech Sales involve?

In Tech Sales, you play a key role in your customers’ growth and become a trusted partner in their success. You contribute to business development, build valuable relationships, work on innovative projects and collaborate with major national and international customers.

• What does working in Business Development involve?

In Business Development, you play a key role in company growth. You generate new business opportunities, develop advanced direct marketing strategies and build valuable connections that help expand the company’s market reach, working closely with Tech Sales.

For the first time, .atonAcademy gives you the opportunity to explore both roles and find the career path that best matches your strengths and goals.