.atonAcademy 2025: la Bottega has begun

6 weeks to discover what Tech Sales and Business Development are really about

There comes a point in everyone’s professional journey when you feel the need to move from knowing to doing.

That is exactly where Stage 2 of .atonAcademy, the “Workshop”, comes in: our training programme designed for people who genuinely want to understand what working in the tech industry involves.

Following the success of previous editions, this year the Workshop returns with a completely new focus: Tech Sales & Business Development, two of the most dynamic and sought-after roles in today’s job market.

Let’s start from the beginning

.atonAcademy began with a free training cluster consisting of nine online modules designed to provide a clear, practical introduction to B2B Tech Sales.

Each module was created to deliver value from day one, combining practical exercises with certifications that participants can add to their professional profile.

The results?
➡️ 650 registrations
➡️ 209 people completed the entire programme
➡️ 2,380 certifications awarded
➡️ A huge amount of enthusiasm: many participants applied to move on to the next stage 😊

Now the real work begins: the .atonAcademy 2025 Workshop

We selected 15 young talents and experienced professionals from across Italy.

Over the next six weeks, they will work side by side with our Masters and industry experts on real-life projects, gaining first-hand experience of the day-to-day challenges involved in selling digital solutions to major customers around the world.

But why do we call it a “Workshop”?

Because we like the idea of going back to the roots of learning a craft.

Our Workshop draws inspiration from the spirit of the Renaissance, a period of extraordinary creative and cultural energy. Back then, young apprentices learned their craft directly from the Masters, developing their skills through observation and hands-on practice.

Today, together with Guilds42, we have reimagined this approach for a contemporary digital environment: during the Workshop, participants work alongside Aton professionals and industry mentors on real projects.

The Masters of .atonAcademy 2025

Leading this year’s Workshop are Alessandro Landi and Federico Cammarata, atonpeople from our Sales and Business Development teams.

Alongside them, participants can rely on the support of industry experts and professional coaches such as Gaspare Civiero — Founder & CEO of Delivera and host of the Sales Excellence Podcast — and Moira Casonatto, Executive Life & Business Coach, as well as taking part in weekly opportunities for discussion and feedback.

.atonAcademy 2025: the Workshop

During the Workshop, every participant will have the opportunity to explore four key areas of Business Tech:

• Business Development & Lead Generation
  How to reach the right customers, use CRM effectively, build successful funnels and create relevant content.
• Sales Strategy
  Sales strategies, building customer relationships, pipeline management and a consultative approach to selling.
• Negotiation & Communication
  Building strong relationships, delivering effective presentations and managing negotiations.
• Objection Handling, Problem-Solving & Data Analysis
  Identifying critical issues, solving problems and using data to improve performance and decision-making.

The final project and a day at Aton

Once the Workshop is complete, we will invite the participants to Aton where, working in teams, they will present their projects to an audience of Aton colleagues.

It will also be an opportunity to:

• meet the different teams and visit the company;
• gain an even deeper understanding of our vision and mission;
• take part in a final interview and receive feedback on their journey.

And, as tradition has it, there will also be time to celebrate!

What happens after the Workshop?

There is the opportunity to become fully fledged atonpeople!

Throughout the Workshop, participants will have the chance to demonstrate their skills and potential. At the end of the programme, some may receive a job offer to work remotely or at Aton’s headquarters in Treviso.

Even those who are not selected to join us will receive a personalised letter of reference confirming the skills and experience they have gained: a valuable asset for the next stage of their professional journey.

Want to find out what happens next? Stay tuned!