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Federica Bellazzo

Lead UX/UI designer
#UserExperience
do.

Currently a Lead UX/UI Designer at Aton, I started out in industrial design, developing a passion for interiors and graphics before diving into the digital world.

As a designer, I enjoy analysing the context and structure of every experience, noticing the small details and balancing the visual side as much as possible.

I love changing my mind and exploring different perspectives… WARNING: as a result, I might contradict myself.

I mainly work on the evolution of our product ecosystem, but I can definitely put together a few slides too! I collaborate with different teams and, if a project crosses my desk, you can be sure I’ll have an opinion on it sooner or later.

There are three responses to a piece of design: yes, no and WOW! WOW is what to aim for.
Milton Glaser
LinkedIn Profile

Articles by Federica

Our experiences told by people, a rebellious point of view because we want to be on the side of customers, people, the environment, building a better future for everyone by rowing together in the same direction.

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Life as a designer in a company
People
Federica Bellazzo
Life as a designer in a company
27/06/2024
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Life as a designer in a company
People
Federica Bellazzo
Life as a designer in a company
27/06/2024
Learn more
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