The trend to adopt an omnichannel sales strategy increasingly leads companies to enhance all sales channels.
In addition to the application for managing sales directly on tablets, there is an increasing demand for a solution that allows agents’ customers to consult the offers reserved for them, manage a quick reorder under predefined conditions, quickly search for all documents (delivery notes, invoices, etc.) regardless of the purchasing channel used, using any device (smartphone, tablet, PC).
We have therefore created a B2B software platform with integrated e-commerce, accessible from the browser, which allows each player in the B2B channel (company-agent-customer) to obtain multiple benefits, such as:
For the company
To have an additional sales channel available: studies and research show that the propensity to buy on new devices increases
Having an additional direct and disintermediated communication channel that allows you to build customer loyalty and carry out personalised marketing activities based on the clusters of users you have reached
Improve the company’s image and free up internal resources from time-consuming activities such as searching for and sending packing slips and invoices to customers, making this and other information available 24/7
For the agent
Focusing on relationship activities and the promotion of new products, and instead being relieved of the operational activities of mere reordering
Knowing the customer’s needs in advance and being able to propose replacement or new products in good time
Reduce travel and visits in the face of consistent and frequent orders
For the customer
To be able to reorder at any time without the presence of an agent
Always have the product catalogue, order history, delivery notes and invoices at your disposal
To be informed in real time of current offers and promotions
Granarolo, Dac, Pregis, Gottardo (Tigotà), Camon, Cattel Catering are just some of our customers who are looking at B2B with interest.
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Some of our case studies
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Amadori
Food & Consumer Goods
In the fresh produce sector, timeliness is essential to ensure quality and safety for consumers. Amadori, a benchmark brand in the Italian agri-food industry, faces the daily challenge of distributing…
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GranTerre
Food & Consumer Goods .one PIM
How can you manage and enhance an information asset made up of tens of thousands of items, while at the same time involving a wide range of internal and external…
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Caffè Vergnano
Food & Consumer Goods
Today Caffè Vergnano is present in 19 regions with more than 4,500 Ho.Re.Ca. customers and worldwide with more than 70 locations in 19 countries. Such an extensive sales network…
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SHV Energy
Energy
In a single web console, the company records data, manages orders, schedules supplies and maintenance, and ensures that all these operations are immediately and automatically reflected in the management system.
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Gruppo Poli
Retail Vendite Omnichannel
Poli has combined tradition and innovation in its way of doing business with a focus on employees, customers and the local area. In Aton, it has found a…
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Cattel
Food & Consumer Goods Vendite Omnichannel
Cattel S.p.A, a leading company in Northern Italy in the distribution of food products in the Ho.Re.Ca channel has profoundly transformed the order collection by adopting the Aton .onSales B2B solution.