“.PIM: a strategic ally for your sales”. This was the title of the webinar I had the pleasure of presenting, focused on the enrichment of product master data.
During the presentation, one slide in particular highlighted a single keyword: .PIM – short for Product Information Management – one of the core modules of our omnichannel platform, .one.
Why was this word placed front and centre?
The answer is simple: product master data is the beating heart of our applications. It powers our business processes and enables us to stand out in the eyes of our customers.
Without accurate and up-to-date product information, sales teams wouldn’t be able to work effectively, logistics would become inefficient, and neither customers nor stores would receive the level of service they deserve.
In recent years, product data management has undergone a revolution. Here are just a few of the requests we receive daily from the companies we work with:
These examples clearly show how complex today’s sales channels have become — and how essential it is to provide detailed, integrated product information.
Relying solely on the ERP system to manage product data is no longer enough. Product information now needs to be shared across an ever-growing number of external systems — and must be both detailed and constantly up to date.
This scenario often leads to:
Managing product data today requires cross-functional collaboration: marketing, sales, buyers, suppliers, and store teams must work together.
To make this possible, two things are essential:
When designing our .one PIM module, we focused on the real needs of modern businesses. Its foundation rests on six key pillars:
Thanks to the .one PIM module, we’re transforming product data management into a process that is:
Our mission is clear: to help companies simplify their daily operations by ensuring product data is always accurate and complete.
And you — what tools do you use to manage your product information?