Share
x
Share
x
Ricerca aperta

GTN

Aton and GTN: together to accelerate the digital transformation of retail. A new entity is born, bringing together complementary excellence to offer retailers a single point of reference, reducing complexity and operational costs while driving innovation with AI, cloud, edge and omnichannel solutions.
12/11/2025

A new strategic alliance that brings together complementary excellence to simplify technological complexity, reduce operational costs and drive innovation in retail with AI, cloud, edge and omnichannel solutions.

Who is GTN

Over 50 years of experience in Italian retail

GTN is a technology company with a long history of innovation in the retail and food service sectors.
For more than fifty years, it has been developing software, hardware and service solutions dedicated to the management and efficiency of retail chains, with established expertise in POS systems and technologies for the hospitality industry.

Today, GTN operates through five offices in Italy (Udine, Padua, Venice, Verona and Milan), has over 100 employees – including more than 60 specialised technicians – and supports around 7,000 active clients.

Our partnership

A shared vision for the future of retail

Aton and GTN are combining their expertise in a joint venture dedicated to retail digitalisation, creating a new technology hub with 385 professionals committed to research, development and continuous innovation.

The goal: to offer retailers integrated digital solutions and highly specialised support services, with an end-to-end model that covers every stage of the store’s operational cycle.

“This joint venture is more than a strategic move: it is a shared vision of the future of retail, built on innovation, sustainability and customer centrality.”
Giorgio De Nardi, CEO Aton

“GTN and Aton respond to technological fragmentation with a unique offer powered by artificial intelligence: advanced POS systems, intelligent back offices, digital signage, mobile and omnichannel platforms.”
Paola Geretti, CEO GTN

What we offer together

The integrated offering of ATON and GTN covers the entire value chain of digital retail, from warehouse to checkout, from logistics to support services.

Products and services of the Aton GTN joint venture

  • Advanced POS and checkout systems
    Next-generation front-end and hardware solutions (kiosks, self-checkout, smart scales) for a store that is always efficient and connected.
  • Retail management and centralised back office
    Integrated software for unified management of operations, workflows, and sales and inventory data.
  • Digital signage and omnichannel touchpoints
    Technologies to connect physical and digital experiences and enhance in-store communication.
  • AI and retail process automation
    Artificial intelligence applied to goods handling, automated document reconciliation, order collection and forecasting.
  • Advanced supply chain and logistics
    Solutions for process traceability and distribution optimisation.
  • B2B, B2C and Click & Collect e-commerce
    Digital platforms enabling new sales channels and improving the customer experience.
  • 365/365 support
    Multilingual Service Desk, dedicated customer care, strategic consultancy and prompt on-site technical assistance to ensure 365/365 operational continuity and customer proximity.

 

A single point of reference for innovation in retail
Discover how the Aton GTN alliance can help your retail network grow with integrated, scalable and always up-to-date solutions.

ATONEWS
People at the centre
Unlocatable store stock: the hidden cost of retail inventory - Aton
Fashion · RFID
Chiara Porru
Unlocatable store stock: when the system says yes, but the shop floor says no
23/02/2026
Learn more
UCP & B2B: Universal Commerce Protocol - Aton
Food & Consumer Goods · Retail · Fashion · Sales·Tech
Piero Pescangegno
UCP and B2B processes: why the future of commerce requires integrated platforms
19/02/2026
Learn more
When coffee crosses borders: the export challenge for multi-country roasters
Food & Consumer Goods · E-commerce·Sales·Tech
Alice Cavedoni
When coffee crosses borders: the export challenge for multi-country roasters
12/02/2026
Learn more
Sell out in fashion: from DPP to predictive intelligence
Fashion · RFID·Sell-out·Tech
Chiara Porru
Sell out in fashion: from DPP to predictive intelligence
05/02/2026
Learn more
NRF 2026
Retail · Fashion · Tech
Giorgio De Nardi
NRF 2026: what really separates companies that scale AI from those that fall behind
02/02/2026
Learn more
Digital Product Passport: when data makes products transparent, trusted and competitive
Fashion · Retail management·RFID·Tech
Chiara Porru
Digital Product Passport: when data makes products transparent, trusted and competitive
30/01/2026
Learn more
Some of our case studies
Read
Amadori - Aton

Amadori

Food & Consumer Goods
In the fresh produce sector, timeliness is essential to ensure quality and safety for consumers. Amadori, a benchmark brand in the Italian agri-food industry, faces the daily challenge of distributing…
Discover more
Read
GranTerre - Aton

GranTerre

Food & Consumer Goods .one PIM
How can you manage and enhance an information asset made up of tens of thousands of items, while at the same time involving a wide range of internal and external…
Discover more
Read
caffè-vergnano-case-study-aton-img

Caffè Vergnano

Food & Consumer Goods
Today Caffè Vergnano is present in 19 regions with more than 4,500 Ho.Re.Ca. customers and worldwide with more than 70 locations in 19 countries. Such an extensive sales network…
Discover more
Read
banner-shv-case-study-aton

SHV Energy

Energy
In a single web console, the company records data, manages orders, schedules supplies and maintenance, and ensures that all these operations are immediately and automatically reflected in the management system.
Discover more
Read
gruppo-poli-banner-img

Gruppo Poli

Retail Vendite Omnichannel
Poli has combined tradition and innovation in its way of doing business with a focus on employees, customers and the local area. In Aton, it has found a…
Discover more
Read
cattel-banner-img

Cattel

Food & Consumer Goods Vendite Omnichannel
Cattel S.p.A, a leading company in Northern Italy in the distribution of food products in the Ho.Re.Ca channel has profoundly transformed the order collection by adopting the Aton .onSales B2B solution.
Discover more