Meta information: the key to a project’s success

Meta information: the key to a project’s success

Did you know that one of the key ingredients for a product’s success is meta-information?

As sales processes become increasingly digital – something we experience daily alongside our clients – the importance of the information accompanying a product is becoming ever more evident. Meta-information is now a crucial factor in determining market success.

What makes a product valuable

Customers no longer assess a product solely based on its physical features; increasingly, they look at the information that allows them to evaluate its value from multiple perspectives.

• The geographical origin of the product and its raw materials
• Certification of production or transport processes, which impacts perceived quality
• Packaging and its variations, influencing appeal, functionality, or sellability along the supply chain
• Complementary or comparable products
• The set of images and media that support identification and recognisability
• Digital attributes that enable the product to be searched for and found among many others on e-commerce platforms or across the web

Today, we increasingly make purchasing decisions with our eyes and our psychology rather than through touch or taste. We choose to buy the abstract projection of a product that has formed in our minds — shaped by what we’ve seen and learned through digital channels — even if the actual purchase happens in a physical store.

A single platform for product information management

The past two years – accelerated by the restrictions brought on by the pandemic – have seen a significant surge in sales across digital channels, both in B2C and B2B.

This has led us to further develop our digital sales platform with features designed to help companies maintain and enrich the information associated with their product master data.

Our solution also manages the update status of product records and enables a wide range of internal and external stakeholders to be involved in the process of enriching and updating product information.

• Business partners (such as suppliers) can actively take part in the process of enriching the product’s digital profile.
• In addition, there is the opportunity to integrate automated data flows from international brand banks — specialist service providers that supply or update product master data on behalf of manufacturers already connected to these data sources.