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Ricerca aperta

Chiara Porru

Business Developer
#HumanTech

Watching how digital technology transforms the way we live, work and connect has always fascinated me… but at a certain point, simply observing wasn’t enough—I decided to be part of it.

Today, I’m interested in everything related to more conscious, practical, and human-centred technology. I believe in innovation that isn’t an end in itself, but has a clear purpose—like improving the quality of life and work.

Among many things, I believe technology should give time back to people—the most valuable resource we have. That’s why I’m passionate about exploring tools, ideas and scenarios where innovation becomes an ally, able to simplify, connect and create positive impact.

In this space, I talk about innovation and technology in service of people—focusing not just on what is changing, but above all on why it matters.

I can only show you the door. You're the one that has to walk through it.
Morpheus, Matrix
LinkedIn Profile

Articles by Chiara

Our experiences told by people, a rebellious point of view because we want to be on the side of customers, people, the environment, building a better future for everyone by rowing together in the same direction.

Browse atonews
Fashion product traceability and garment authenticity: how to protect your brand
Fashion · RFID
Chiara Porru
Fashion product traceability and garment authenticity: how to protect your brand
01/04/2026
Learn more
Unlocatable store stock: the hidden cost of retail inventory - Aton
Fashion · RFID
Chiara Porru
Unlocatable store stock: when the system says yes, but the shop floor says no
23/02/2026
Learn more
Sell out in fashion: from DPP to predictive intelligence
Fashion · RFID·Sell-out·Tech
Chiara Porru
Sell out in fashion: from DPP to predictive intelligence
05/02/2026
Learn more
Digital Product Passport: when data makes products transparent, trusted and competitive
Fashion · Retail management·RFID·Tech
Chiara Porru
Digital Product Passport: when data makes products transparent, trusted and competitive
30/01/2026
Learn more
RFID logistics automation
RFID
Chiara Porru
How to optimise logistics operations and warehouse control with RFID and remote monitoring
15/01/2026
Learn more
RFID for fashion retail: smart, speedy checkout that cuts queues at the till
Fashion · RFID
Chiara Porru
RFID for fashion retail: smart, speedy checkout that cuts queues at the till
11/12/2025
Learn more
Preventing in-store theft with intelligent RFID systems - Aton
Fashion · RFID
Chiara Porru
Preventing in-store theft with intelligent RFID systems
05/11/2025
Learn more
Fashion product traceability and garment authenticity: how to protect your brand
Fashion · RFID
Chiara Porru
Fashion product traceability and garment authenticity: how to protect your brand
01/04/2026
Learn more
Unlocatable store stock: the hidden cost of retail inventory - Aton
Fashion · RFID
Chiara Porru
Unlocatable store stock: when the system says yes, but the shop floor says no
23/02/2026
Learn more
Sell out in fashion: from DPP to predictive intelligence
Fashion · RFID·Sell-out·Tech
Chiara Porru
Sell out in fashion: from DPP to predictive intelligence
05/02/2026
Learn more
Digital Product Passport: when data makes products transparent, trusted and competitive
Fashion · Retail management·RFID·Tech
Chiara Porru
Digital Product Passport: when data makes products transparent, trusted and competitive
30/01/2026
Learn more
RFID logistics automation
RFID
Chiara Porru
How to optimise logistics operations and warehouse control with RFID and remote monitoring
15/01/2026
Learn more
RFID for fashion retail: smart, speedy checkout that cuts queues at the till
Fashion · RFID
Chiara Porru
RFID for fashion retail: smart, speedy checkout that cuts queues at the till
11/12/2025
Learn more
Preventing in-store theft with intelligent RFID systems - Aton
Fashion · RFID
Chiara Porru
Preventing in-store theft with intelligent RFID systems
05/11/2025
Learn more
Some of our case studies
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Amadori - Aton

Amadori

Food & Consumer Goods
In the fresh produce sector, timeliness is essential to ensure quality and safety for consumers. Amadori, a benchmark brand in the Italian agri-food industry, faces the daily challenge of distributing…
Discover more
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GranTerre - Aton

GranTerre

Food & Consumer Goods .one PIM
How can you manage and enhance an information asset made up of tens of thousands of items, while at the same time involving a wide range of internal and external…
Discover more
Read
caffè-vergnano-case-study-aton-img

Caffè Vergnano

Food & Consumer Goods
Today Caffè Vergnano is present in 19 regions with more than 4,500 Ho.Re.Ca. customers and worldwide with more than 70 locations in 19 countries. Such an extensive sales network…
Discover more
Read
banner-shv-case-study-aton

SHV Energy

Energy
In a single web console, the company records data, manages orders, schedules supplies and maintenance, and ensures that all these operations are immediately and automatically reflected in the management system.
Discover more
Read
gruppo-poli-banner-img

Gruppo Poli

Retail Vendite Omnichannel
Poli has combined tradition and innovation in its way of doing business with a focus on employees, customers and the local area. In Aton, it has found a…
Discover more
Read
cattel-banner-img

Cattel

Food & Consumer Goods Vendite Omnichannel
Cattel S.p.A, a leading company in Northern Italy in the distribution of food products in the Ho.Re.Ca channel has profoundly transformed the order collection by adopting the Aton .onSales B2B solution.
Discover more