AI for processing unstructured orders

Order management across different sources and channels

Once upon a time, in a world where speed and efficiency were essential, a company faced a familiar challenge: managing orders coming from various sources — such as emails and voice messages — quickly and accurately.

Orders came in from customers across the entire realm — from kitchen managers to fresh produce merchants. These customers didn’t always have the time to sit in front of a computer to enter their orders, which were often written in natural language, full of errors and lacking any clear structure.

AI for order processing

One day, the company decided to find a solution to this problem. After much research and experimentation, they discovered the power of Artificial Intelligence (AI). With the support of a partner specialised in advanced language models and vector databases, they managed to build a system capable of recognising and processing orders automatically.

The system could identify the customer, the items ordered, and any order notes — turning chaos into a structured, organised process.

For example, an order like “7kg nw potatoes (as usual)” would be transformed into a structured line with label, unit of measure, quantity, and notes.

But the real magic happened when the system used semantic search to find the item most similar to the one requested by the customer. This meant that even if the order contained mistakes or vague descriptions, the system could still suggest the correct item — and even offer suitable alternatives.

The advantages for the business

Thanks to this innovation, staff could focus on validating orders, reducing errors and increasing efficiency. What was once a manual, error-prone process became fast and reliable.

And so, the company turned a challenge into an opportunity — improving business performance and delighting its customers. And they all lived efficiently ever after, continuing to innovate and improve their processes.

AI for better business process management

It’s been just one year since we published our first article on unstructured orders. Adopting artificial intelligence for order processing transforms a complex, manual task into a smooth, automated workflow.

Thanks to this innovation, operational efficiency improves and errors are reduced — resulting in a faster, more reliable service for your customers.

We’ll continue to explore and implement cutting-edge solutions to stay ahead in our industry. And so, the journey towards innovation goes on.

Want to know more about the new technologies Aton is implementing? Stay tuned!