Aton in Silicon Valley: Italian excellence and AI empowering companies
12/09/2025
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Taking the stage in Silicon Valley to share Aton’s vision was a truly unique experience — something I could never have imagined when we first set out from Treviso 38 years ago.
We were selected as one of just 12 Italian companies out of 14,000 applicants (650 awarded and 150 finalists) within the programme “Imprese Vincenti – Italian Excellence in Silicon Valley”, organised by INNOVIT and Intesa Sanpaolo.
An immense privilege: bringing to California not only our technology, but also the story of an Italian company that over the years has collaborated with major international players and today supports more than 250,000 users worldwide.
In early September, our journey overseas took us to San Francisco, the cradle of global innovation. Here we had the opportunity to present .one — the integrated digital ecosystem, powered by artificial intelligence, designed to optimise sales, traceability and supply chains with scalable vertical solutions.
The strength of the .one solution lies in its ability to transform complex data into immediate, measurable operational decisions. We designed it to enhance and accelerate sales processes, boost productivity, and improve the quality of work for both people and organisations.
Today, .one is already in use across multiple sectors: from food & beverage (with a focus on fresh products and the cold chain), to large-scale retail, fashion, and energy (LPG).
In the United States, the version tailored to the fresh food segment and the complex cold chain sparked great interest — clear evidence that Italian know-how can make a decisive contribution to a critical area of the global supply chain.
This journey to Silicon Valley confirmed a belief of mine: Italian technology has everything it takes to engage with the world’s giants.
During the trip, I had the chance to meet with the top management of Meta, Salesforce, Google, Microsoft, Zoom and Nvidia — the company that has revolutionised artificial intelligence with its chips and is today the most highly valued in the world.
We were also welcomed at Stanford and Berkeley, the cradles of global innovation, where research and entrepreneurship meet every day.
American Big Tech offers cutting-edge platforms, but Italy has shown how to use technology in a tailor-made way.
Our deep understanding of business processes, combined with the agility of our software and the potential of artificial intelligence, already allows us to address real needs today: streamlining processes, reducing costs, increasing revenues.
The journey to Silicon Valley was not only an honour, but also a crucial milestone in Aton’s international growth strategy.
We brought with us the excellence of Italian digital innovation, proving that technology can be both sustainable and human-centred. Our vision of AI is pragmatic and flexible: not science fiction, but a concrete tool for creating value for people, companies and supply chains.
I return to Italy with an even stronger conviction: innovation knows no borders. And Italian digital excellence has its place even in Silicon Valley.
