.People: digital innovation driving sustainability
10/10/2025
People and innovation are the two forces that inspire and shape each other throughout the new chapter of .People.
In our 2024 Impact Assessment Report, we share a story of growth built together with our colleagues, clients, partners and communities — always with respect for the planet. For us, a company’s growth and value are not measured solely by its financial results, but above all by the quality of the work we do, the respect we show for the environment, and the social value we give back to the community. That’s why every day we make technology work for businesses in order to advance sustainable digital development.
In .People, we analyse and measure our social and environmental impact, starting with the stakeholders we work alongside every day to achieve shared goals.
At the heart of this year’s report are the stories of several clients who share how digital solutions are helping them boost productivity, improve the quality of people’s work, and reduce waste and inefficiencies.
This is the case of Amadori, which in 2024 adopted the .one software platform to optimise the sales process for 4 million kilograms of short shelf-life products — reducing food waste and making digitalisation a true driver of the circular economy.
GranTerre — the food group that brings together brands such as Parmareggio, Casa Modena and Senfter — has also introduced .one PIM, enabling it to centralise and efficiently manage quality, security and origin data for 16,000 products. As a result, the time required to enrich and maintain this valuable product information across its systems has been reduced by 50%.
When a company can cut the time spent on everyday tasks in half while boosting employee satisfaction and enhancing the quality delivered to customers, sustainable digital innovation turns into a real competitive advantage.
That’s exactly what we’ve experienced in our Business Continuity teams, which provide multilingual support to thousands of users stores worldwide. With the introduction of AI agents, we’ve strengthened their work and reduced onboarding times for new projects by 50%.
At the heart of the Train the Trainer project is the sharing of our digital innovation culture. Developed together with our coach, the programme helps structure training sessions for atonpeople and clients more effectively. This year, 13 new trainers were certified, delivering over 350 hours of training in total.
Atonpeople training remains a cornerstone of our growth, with over 200 personalised development plans and an investment of €360,000 this year alone.
People’s engagement came to life with the introduction of a new reward model, co-designed with atonpeople and based on a merit-driven self-assessment system aligned with shared team goals — leading to €95,000 in bonuses awarded.
These figures reflect a workplace that grows with its people, where talent and collaboration are truly valued.
At Aton, training isn’t just for atonpeople. In 2024, we launched the second edition of .atonAcademy — a free online learning programme open to everyone and inspired by the spirit of Renaissance workshops. It brought together 520 participants, led to 1,340 certifications, and resulted in 4 new hires.
Our impact on the community also came through .FoodHubber, the web application we developed for EMERGENCY. It helped distribute more than 26 tonnes of food to vulnerable families, preventing waste and creating real social value.
Our commitment to the planet begins with small everyday actions and grows into long-term projects. In 2024, we completed the digitalisation of expense reports, delivery notes and invoices, cut printing by 15%, and increased our purchases of eco-friendly materials by 30% compared to 2023.
The renovation of our headquarters, already under way, is designed to create a more efficient, innovative and sustainable workplace.
In 2024, we strengthened our governance structure by separating corporate control functions from statutory auditing, starting the implementation of the 231 Organisational Model, and increasing direct engagement with stakeholders through events like .onSummer. Our summer event brought together more than 200 participants — including atonpeople, clients, universities, thought leaders and Big Tech partners — for a round table on “AI transforming time”, exploring how artificial intelligence is reshaping our relationship with time and work.
For us, being a Benefit Corporation and a B Corp means choosing a different way to measure a company’s value — one that considers its impact on people, the community and the planet. This business model also leads to stronger financial performance: the Ricerca Nazionale sulle Società Benefit, a study conducted in Italy that shows a median revenue growth of +26% between 2021 and 2023, compared to +15.4% for non-benefit companies, along with a fairer redistribution of value to employees.
We want to keep driving this change by putting People, Planet and Prosperity at the heart of every decision — because we believe true innovation is about combining economic growth with environmental and social sustainability.
