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.Sell out Service

The direct line to your wholesalers’ sell-out data

The benefits of .Sell out Service

Every day we collect, normalise and certify sell-out, sell-through, movement and stock data from over 8,000 stores and 200 wholesalers across 50 countries worldwide.

The availability and reliability of this information allow brands to optimise collections, implement smart replenishment, increase sales opportunities, reduce out-of-stocks, plan proactive actions such as transferring goods from one location to another, and ultimately strengthen relationships with their wholesalers.

Single point of contact

Not just a platform and connectors: we take responsibility for managing the relationship with wholesale clients and their software providers, ensuring the collection, certification and translation of data in full alignment with your systems.

Human Touch

A dedicated, multilingual and proactive team that manages reminders, anomalies and KPIs on a daily basis.

Plug & Play 

Excel, CSV, FTP portals, POS: we integrate with any format, frequency or channel.

CASE STUDY

Our expertise comes
from real experience

Here are some of the companies that have chosen Aton.

What is the .Sell out Service?

Each project is managed by a multilingual team with sector- and category-specific expertise, and solid experience in the operational management of international retail chains.

A dedicated, multilingual specialist team activates the points of contact, performs formal and quality checks on the data, manages any anomalies and intervenes in the event of missing data transmission from wholesalers.

The service interfaces with leading POS software and handles heterogeneous data by format (Excel, CSV, …), transmission frequency (daily, weekly, …) and type of channel (FTP, email, phone, …).

We deliver data already aligned with your systems (CRM, ERP, BI), with no need for manual intervention. The result: faster, more accurate replenishment driven by real sales trends.

We activate and coordinate external providers on complex tickets until they are fully resolved.

We constantly monitor data flows, intervening in the event of delays or anomalies. Thanks to customised escalations and proactive oversight, we ensure SLA compliance even in the most complex contexts.

We provide tailored dashboards and clear operational indicators designed to support Vendor Managed Inventory (VMI) operations, as well as real-time marketing, trade and operations decisions.

What our clients say

On average, we have seen a 10% increase in sales and a 15% reduction in stock.

Safilo

By adopting Aton’s sell-out data collection service, we were able to optimise our replenishment system.

Kering Eyewear

.Sell out Service & AI

Our platform integrates artificial intelligence algorithms to automate key activities such as data cleansing, deduplication and validation. This ensures reliable and consistent information, ready to be used within company systems without the need for manual intervention.

The result is an intelligent ecosystem that speeds up processes, anticipates issues and makes every operational point more autonomous and effective.

Why choose the .Sell out Service?

Strategic insights, zero effort.

Data ready for CRM, BI, ERP and planning systems without writing a single line of code. Granular views by store, product and region, with real-time information for decision makers.

More sales, fewer stock-outs.

Greater data availability and quality improve the match between replenishment proposals and confirmed orders, maximising sales opportunities and driving revenue growth.

Stronger relationships.

We speak your retailers’ language, simplifying operational dynamics and enhancing the relationship between brand and wholesaler.

Want to know more?
Speak to one of our experts

Strategic insights, zero effort.

Data ready for CRM, BI, ERP and planning systems without writing a single line of code. Granular views by store, product and region, with real-time information for decision makers.

More sales, fewer stock-outs.

Greater data availability and quality improve the match between replenishment proposals and confirmed orders, maximising sales opportunities and driving revenue growth.

Stronger relationships.

We speak your retailers’ language, simplifying operational dynamics and enhancing the relationship between brand and wholesaler.

We understand your needs
because we know your industry

Fashion
NEWS

News .Sell out Service

Aton sell-out: when the “Human Factor” meets technology
Sell-out
Giovanni Bonamigo
Aton .Sell out service: when the “Human Factor” meets technology
06/04/2025
Learn more
Fashion Retail: how to tackle out-of-stock in stores
Fashion · E-commerce·Retail management·Sell-out
Cristiano Negri
Fashion Retail: how to tackle out-of-stock in stores
10/10/2024
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aumentare-vendite-wholesaler-img
Fashion · Sell-out
Staff
How to Improve Our Wholesalers’ Sales Performance
11/09/2018
Learn more