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The 3 key functions of modern van sales

10/12/2023
Food & Consumer Goods
Sectors
Sales
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The most common requests we receive about digitalising sales

Companies like Granarolo, which operate through van sales – a process involving the direct distribution and sale of products to customers – now have access to new tools and solutions designed to optimise the time required for planning, execution and control of visit routes, loading and unloading operations, stock management and tax compliance.

Less time spent on operations means more time to build relationships at the point of sale, understand customer needs, and respond with targeted actions.

How is modern van selling evolving?

The evolution of technology has placed simpler, lighter – yet more powerful – tools in our hands. Alongside the traditional van sales kit, complete with handheld terminal and printer, today’s sales reps can rely on tablets and smartphones. These devices enable them to present digital catalogues with images of new products, as well as recipes or videos about the product’s origin and production processes – helping to convey authenticity and health safety assurances.

Tablets and smartphones also make it possible to manage items provided on loan (such as coffee machines), with up-to-date lists of all equipment installed at each customer’s premises, along with their history: installation dates, maintenance interventions, inspections, and so on.

Thanks to paperless solutions, documents can be signed directly on screen or captured via photo with stamp and signature. This allows companies to significantly reduce – or even eliminate – the use of paper, while benefiting from all the advantages of electronic document management (delivery notes, sales slips, invoices), in full compliance with legal requirements.

Ecommerce B2B on Sales Aton

The benefits of modern van sales

The introduction of a paperless solution for managing van sales processes has brought significant benefits to companies like Arborea. These include not only reduced storage space and costs, and easier document retrieval, but also improved overall business efficiency thanks to the timely and effective handling of issues caused by missing documents.

The increasingly widespread use of product reordering apps enables end customers to:

  • manage all documents, from delivery notes to multimedia content
  • browse the product catalogue, organised by section
  • create a list to share as a “Wish List” with their dedicated sales representative, streamlining communication between customer and company

Another emerging scenario in modern van sales is the management of payments through SoftPOS, enabling a direct link between the transaction and the invoices settled — offering a seamless payment process.

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