New vintage, new format, new SKU: who updates the product sheets?

In the beverage sector, the catalogue is constantly evolving: a new vintage for a wine, a new format for a beer, a new spirits SKU for the summer season, or a label change required by regulation.

Every change creates a wave of updates that needs to reach every channel: sales reps, grocery retail buyers, the B2B portal, trade materials and digital channels.

In reality, that wave often turns into a long chain of files being chased and updated. Marketing updates the price list PDF. Sales sends an email to the reps. IT updates the management system. Someone updates the website. Someone else forgets to update the distributor portal. The grocery retail buyer receives a product sheet with outdated information and asks for clarification.

The challenge of multichannel consistency

In the beverage sector, catalogue complexity grows with the business. Each product has variants such as formats, alcohol content and packaging. Each variant has its own technical specifications, and each market has its own information requirements.

When this information is spread across different systems, consistency becomes difficult to maintain manually.

A single source for every channel

With the .one PIM Product Information Management, all product information is managed in a single system: technical sheets, images, certifications, claims, translations and channel-specific specifications. When something changes, the update starts from one central point and is automatically distributed wherever it needs to go.

For a beverage producer, the value is clear: less time spent chasing updates, fewer errors in the product sheets sent to buyers and faster time to market for new SKUs. As well as the certainty that what the sales rep tells the customer matches what the buyer reads in the product sheet.