.one PIM: flawless data and efficiency for beauty and drug stores

In the world of beauty and drug stores, where products like cosmetics, skincare, fragrances, supplements, personal care items and over-the-counter medicines have only seconds to capture a customer’s attention, managing product information is both a complex and crucial task.

Ingredients, high-quality images, in-store and online availability, promotions and technical sheets all need to be consistent, up to date and accurate at all times.

Yet, many retailers still manage their ERP, e-commerce, marketplace and promotional systems using duplicated files and multiple versions, which increases costs, review times and the risk of inconsistencies across channels.

Streamline data and processes for beauty and drug stores with .one PIM

To simplify this complexity, at Aton we developed .one PIM, the Product Information Management platform that centralises all data in a single source and automatically distributes it across every channel, ensuring consistency and accuracy.

With .one PIM, price lists, catalogues, images, product sheets and promotions are always up to date and ready to use, eliminating manual revisions and misalignments between online channels and physical stores.

The main benefits of .one PIM for beauty and drug store retailers include:

• Consistent data across every touchpoint: your e-commerce site, marketplace, app and in-store systems always share the same information — from cosmetics to over-the-counter medicines.
• Always optimised images and content: visuals matter — make-up, skincare, fragrances and packaging are enhanced by high-quality, consistent and up-to-date content.
• Customisable product sheets: thanks to dynamic attributes, each product category can include specific information and additional details based on the channel, supplier or country.
• Seamless collaboration between teams and suppliers: marketing, sales, logistics and brand partners work within a single approval flow, reducing errors and review times.
• Smart data control with AI: the artificial intelligence built into .one PIM automatically detects and corrects missing or inconsistent data in real time, cutting manual management time by up to 50%. In addition, supplier product sheets can be imported automatically, with no manual entry required. Because retail can’t run on messy data — AI to the rescue!
• Automatic import of supplier product sheets: thanks to integrated AI, supplier product sheets are uploaded automatically without manual entry, speeding up product management and ensuring data that is always accurate and up to date.

.one PIM: creating value for retailers and trust for customers

For the end customer, using .one PIM means a smoother, more reliable shopping experience: clear descriptions, transparent ingredients, up-to-date images and always-accurate promotions.

For the retailer, on the other hand, it translates into:

• greater operational efficiency,
• fewer errors and hidden costs,
• more time to devote to innovation and customer relationships.

In the beauty and drug store sector, where detail, safety and brand consistency make all the difference, .one PIM becomes the strategic tool that turns data into real value, ensuring transparency, speed and uniformity across every touchpoint.

And how do you manage your product data today?