{"id":81739,"date":"2017-10-21T10:25:04","date_gmt":"2017-10-21T08:25:04","guid":{"rendered":"https:\/\/aton.com\/atonews\/safilo-sell-out-wholesaler\/"},"modified":"2026-09-24T11:12:59","modified_gmt":"2026-09-24T09:12:59","slug":"safilo-sell-out-wholesaler","status":"publish","type":"post","link":"https:\/\/aton.com\/es\/atonews\/safilo-sell-out-wholesaler\/","title":{"rendered":"Un negocio m\u00e1s sostenible para Safilo y sus wholesalers"},"content":{"rendered":"<p class=\"PDq2pG_selectionAnchorContainer\" dir=\"auto\" data-start=\"0\" data-end=\"459\">M\u00e1s de <strong data-start=\"7\" data-end=\"32\">5.000 puntos de venta<\/strong>, principalmente en <strong data-start=\"52\" data-end=\"93\">EMEA (Europa, Oriente Medio y \u00c1frica)<\/strong> y <strong data-start=\"96\" data-end=\"114\">Am\u00e9rica Latina<\/strong>, se benefician de <strong data-start=\"133\" data-end=\"142\">SMILE<\/strong>, un modelo de negocio desarrollado por <a class=\"decorated-link\" href=\"https:\/\/www.safilogroup.com\/it\" target=\"_new\" rel=\"noopener\" data-start=\"182\" data-end=\"222\">Safilo<\/a> para automatizar la reposici\u00f3n, mejorar el nivel de servicio al cliente final y reducir la complejidad de la cadena de suministro mediante la creaci\u00f3n de un <strong data-start=\"380\" data-end=\"403\">joint business plan<\/strong> con los wholesalers que genere valor para ambas partes.<\/p>\n<p dir=\"auto\" data-start=\"461\" data-end=\"673\">Desde la incorporaci\u00f3n de las primeras cadenas retail, el proyecto ha seguido creciendo y nuevos canales, como el e-commerce, los grandes almacenes y los distribuidores, tambi\u00e9n han solicitado formar parte de \u00e9l.<\/p>\n<p dir=\"auto\" data-start=\"675\" data-end=\"1169\">Dada la amplitud y heterogeneidad de la base de clientes, no bastaba con disponer de un sistema capaz de recopilar datos de ventas (<strong data-start=\"807\" data-end=\"819\">sell out<\/strong>) y stock para <strong data-start=\"834\" data-end=\"880\">gestionar autom\u00e1ticamente el replenishment<\/strong>. Tambi\u00e9n era fundamental <strong data-start=\"906\" data-end=\"943\">dar soporte a cada punto de venta<\/strong> mediante un equipo de profesionales con competencias ling\u00fc\u00edsticas y un conocimiento profundo de las operativas de los distintos brands. De ah\u00ed la decisi\u00f3n de reforzar a\u00fan m\u00e1s la <strong data-start=\"1122\" data-end=\"1168\">integraci\u00f3n entre Safilo y sus wholesalers<\/strong>.<\/p>\n<p dir=\"auto\" data-start=\"1171\" data-end=\"1433\">Hoy, todo el proceso de estandarizaci\u00f3n de los flujos de datos de ventas, stock, expediciones, confirmaciones de pedido y confirmaciones de recepci\u00f3n se gestiona a trav\u00e9s de la <strong data-start=\"1348\" data-end=\"1375\">plataforma software AMP<\/strong> (Aton Modelling Platform) y del <strong data-start=\"1408\" data-end=\"1432\">Service Desk de Aton<\/strong>:<\/p>\n<ul data-start=\"1435\" data-end=\"2040\">\n<li data-start=\"1435\" data-end=\"1696\">la <strong data-start=\"1440\" data-end=\"1458\">plataforma AMP<\/strong> gestiona las actividades de data cleaning, como la eliminaci\u00f3n de duplicados o el bloqueo de datos no previstos, adem\u00e1s de la normalizaci\u00f3n \u2014reconstruyendo informaci\u00f3n completa a partir de datos parciales\u2014 y la consolidaci\u00f3n de los datos<\/li>\n<li data-start=\"1697\" data-end=\"2040\">el <strong data-start=\"1702\" data-end=\"1726\">Service Desk de Aton<\/strong> interviene a lo largo de todo el proceso: desde la activaci\u00f3n de un nuevo punto de venta hasta el soporte diario destinado a garantizar la <strong data-start=\"1866\" data-end=\"1940\">conformidad de los datos recopilados con los procedimientos operativos<\/strong> de Safilo y el <strong data-start=\"1956\" data-end=\"1986\">cumplimiento de los plazos<\/strong> asociados a los procesos autom\u00e1ticos de replenishment<\/li>\n<\/ul>\n<p dir=\"auto\" data-start=\"2042\" data-end=\"2337\">Todo ello se traduce en <strong data-start=\"2066\" data-end=\"2105\">mejores relaciones con los clientes<\/strong>, un <strong data-start=\"2110\" data-end=\"2134\">aumento del sell out<\/strong> de los wholesalers y del <strong data-start=\"2160\" data-end=\"2171\">sell in<\/strong> de Safilo, una <strong data-start=\"2187\" data-end=\"2210\">reducci\u00f3n del stock<\/strong> gracias a acciones de replenishment m\u00e1s precisas y una <strong data-start=\"2266\" data-end=\"2336\">menor carga de trabajo tanto para Safilo como para los wholesalers<\/strong>.<\/p>\n<p dir=\"auto\" data-start=\"2339\" data-end=\"2497\">En las cadenas retail que se han adherido a SMILE, Safilo ha registrado de media un <strong data-start=\"2423\" data-end=\"2457\">aumento de las ventas del 10 %<\/strong> y una <strong data-start=\"2464\" data-end=\"2496\">reducci\u00f3n del stock del 15 %<\/strong>.<\/p>\n<p dir=\"auto\" data-start=\"2499\" data-end=\"2642\" data-is-last-node=\"\" data-is-only-node=\"\">El objetivo de Safilo es extender este modelo tambi\u00e9n a <strong data-start=\"2555\" data-end=\"2589\">Norteam\u00e9rica y Extremo Oriente<\/strong>, avanzando hacia un negocio cada vez m\u00e1s sostenible.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u00e1s de 5.000 puntos de venta, principalmente en EMEA (Europa, Oriente Medio y \u00c1frica) y Am\u00e9rica Latina, se benefician de SMILE, un modelo de negocio desarrollado por Safilo para automatizar la reposici\u00f3n, mejorar el nivel de servicio al cliente final y reducir la complejidad de la cadena de suministro mediante la creaci\u00f3n de un joint [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":81589,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false},"class_list":["post-81739","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Un negocio m\u00e1s sostenible para Safilo y sus wholesalers- Aton<\/title>\n<meta name=\"description\" content=\"El Service Desk de Aton garantiza un soporte integral, la conformidad de los datos y procesos 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