{"id":80884,"date":"2026-07-02T14:17:08","date_gmt":"2026-07-02T12:17:08","guid":{"rendered":"https:\/\/aton.com\/catalogo-food-service-pim\/"},"modified":"2026-07-10T15:33:27","modified_gmt":"2026-07-10T13:33:27","slug":"catalogo-food-service-pim","status":"publish","type":"post","link":"https:\/\/aton.com\/es\/catalogo-food-service-pim\/","title":{"rendered":"En el food service, \u00bfqui\u00e9n actualiza el cat\u00e1logo cuando se produce un cambio?"},"content":{"rendered":"<p>En el sector del <strong>food<\/strong> <strong>service<\/strong> hay una tarea que nunca termina: mantener el <strong>cat\u00e1logo<\/strong> actualizado.<\/p>\n<p>Miles de referencias, proveedores que modifican las formulaciones de los productos, informaci\u00f3n sobre al\u00e9rgenos que debe revisarse, precios diferenciados para cada cliente y cambios estacionales que incorporan nuevas referencias y retiran otras del cat\u00e1logo.<\/p>\n<p class=\"isSelectedEnd\">En muchas empresas, esta actividad se gestiona mediante diferentes <strong>herramientas<\/strong>: el sistema de gesti\u00f3n contiene los datos b\u00e1sicos, el portal B2B dispone de su propia versi\u00f3n, los comerciales trabajan con una lista de precios en PDF actualizada al inicio de la temporada y los responsables de compras reciben fichas t\u00e9cnicas preparadas caso por caso. Cada equipo utiliza una versi\u00f3n diferente de la informaci\u00f3n, y mantenerlas todas actualizadas y alineadas exige una coordinaci\u00f3n constante que, a menudo, resulta dif\u00edcil de sostener.<\/p>\n<p>Cuando cambia un producto (porque un proveedor modifica la receta, se actualiza la informaci\u00f3n sobre un al\u00e9rgeno o se sustituye un formato), esa modificaci\u00f3n debe trasladarse de forma coherente a todos los canales. Cuando se gestionan grandes vol\u00famenes y miles de referencias, realizar este proceso manualmente resulta cada vez m\u00e1s complejo.<\/p>\n<h2>Los al\u00e9rgenos: una responsabilidad concreta<\/h2>\n<p class=\"isSelectedEnd\">La gesti\u00f3n de los <strong>al\u00e9rgenos<\/strong> responde tanto a una obligaci\u00f3n legal como a una responsabilidad directa hacia el consumidor final: el restaurador que selecciona el ingrediente, el chef que prepara el plato y el comensal que conf\u00eda en la informaci\u00f3n recibida.<\/p>\n<p>Cuando las fichas de al\u00e9rgenos se gestionan en sistemas diferentes y son actualizadas en distintos momentos por distintas personas, el riesgo de que se produzcan incoherencias entre las versiones aumenta a medida que crece la complejidad del cat\u00e1logo.<\/p>\n<h2>El cambio de temporada: el momento de mayor presi\u00f3n<\/h2>\n<p class=\"isSelectedEnd\">Cada cambio de temporada, cada actualizaci\u00f3n de la lista de precios y cada feria del sector trae consigo una oleada de modificaciones: nuevas referencias que deben incorporarse, productos que deben desactivarse, precios que deben actualizarse y fichas t\u00e9cnicas que necesitan una revisi\u00f3n.<\/p>\n<p>En estas fases, es habitual dar prioridad a las tareas m\u00e1s urgentes y dejar el resto pendiente. Un portal B2B que sigue mostrando los precios de la temporada anterior, un comercial que ofrece un producto que ya no est\u00e1 disponible o un responsable de compras que recibe una ficha con informaci\u00f3n desactualizada son situaciones que generan fricciones operativas y que, con el tiempo, pueden erosionar la confianza.<\/p>\n<h2>Centralizar para simplificar<\/h2>\n<p>Con la soluci\u00f3n de <strong>Product Information Management <a href=\"https:\/\/aton.com\/es\/onepim-product-information-management\/\" target=\"_blank\" rel=\"noopener\">.one PIM<\/a>\u00a0<\/strong>toda la informaci\u00f3n de producto se gestiona desde un \u00fanico sistema: fichas t\u00e9cnicas, al\u00e9rgenos, certificaciones, im\u00e1genes y precios por canal.<\/p>\n<p class=\"isSelectedEnd\">Desde este repositorio central, la informaci\u00f3n se distribuye a todos los puntos de contacto: <a href=\"https:\/\/aton.com\/es\/oneb2bportal-plataforma-ecommerce\/\" target=\"_blank\" rel=\"noopener\">el portal B2B<\/a>, <a href=\"https:\/\/aton.com\/es\/oneb2bportal-plataforma-ecommerce\/\" target=\"_blank\" rel=\"noopener\">la aplicaci\u00f3n de los comerciales<\/a>, las fichas destinadas a los responsables de compras y los canales digitales. Cuando se produce un cambio, la actualizaci\u00f3n se realiza desde un \u00fanico punto y llega a todos los canales de forma coherente y trazable.<\/p>\n<p class=\"isSelectedEnd\">Para un distribuidor, esto supone dedicar menos tiempo a coordinar actualizaciones entre departamentos y contar con una mayor seguridad de que la informaci\u00f3n que circula por la organizaci\u00f3n es siempre correcta y est\u00e1 actualizada.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En el sector del food service hay una tarea que nunca termina: mantener el cat\u00e1logo actualizado. Miles de referencias, proveedores que modifican las formulaciones de los productos, informaci\u00f3n sobre al\u00e9rgenos que debe revisarse, precios diferenciados para cada cliente y cambios estacionales que incorporan nuevas referencias y retiran otras del cat\u00e1logo. En muchas empresas, esta actividad [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":80886,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false},"class_list":["post-80884","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","keyword-sales-es","keyword-tech-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cat\u00e1logo food service: productos, al\u00e9rgenos y precios - Aton<\/title>\n<meta name=\"description\" content=\"Descubre c\u00f3mo centralizar el cat\u00e1logo, los al\u00e9rgenos, las fichas t\u00e9cnicas y las listas de precios del food service con un sistema PIM\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aton.com\/es\/catalogo-food-service-pim\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cat\u00e1logo food service: productos, al\u00e9rgenos y precios - 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