{"id":75786,"date":"2025-04-06T14:49:41","date_gmt":"2025-04-06T12:49:41","guid":{"rendered":"https:\/\/aton.com\/aton-sell-out-quando-human-factor-tecnologia-si-incontrano\/"},"modified":"2025-10-02T10:37:46","modified_gmt":"2025-10-02T08:37:46","slug":"sell-out-personas-tecnologia-juntas","status":"publish","type":"post","link":"https:\/\/aton.com\/es\/sell-out-personas-tecnologia-juntas\/","title":{"rendered":"Sell out: cuando personas y tecnolog\u00eda trabajan juntas"},"content":{"rendered":"<p>\u00bfC\u00f3mo acompa\u00f1ar a las marcas para ayudarles a optimizar las ventas en el canal mayorista? De esta necesidad naci\u00f3 el <a href=\"https:\/\/aton.com\/es\/sell-out-service\/\" target=\"_blank\" rel=\"noopener\">servicio <strong>Sell out<\/strong><\/a> de Aton, adoptado por algunas <strong>marcas l\u00edderes a nivel mundial en el <a href=\"https:\/\/aton.com\/es\/sectors\/fashion\/\" target=\"_blank\" rel=\"noopener\">sector fashion<\/a><\/strong>, <strong>desde el eyewear hasta el footwear<\/strong>, con el objetivo de obtener, de los principales clientes mayoristas en todo el mundo, <strong>informaci\u00f3n estrat\u00e9gica para conocer en tiempo real las tendencias del mercado y los comportamientos de compra de los consumidores<\/strong>, y poder aplicar posteriormente pol\u00edticas y estrategias comerciales orientadas a aumentar las ventas.<\/p>\n<p>El servicio contempla tanto la recogida y entrega de datos certificados de sell-out y sell-through, stock u otros datos como las transacciones de almac\u00e9n, como el env\u00edo de informaci\u00f3n, por ejemplo propuestas de pedido y albaranes, sin impactar en los sistemas ni en la operativa de los clientes mayoristas.<\/p>\n<p>Aton es <strong>el socio tecnol\u00f3gico que gestiona en outsourcing toda la actividad<\/strong>, situ\u00e1ndose como \u00fanico interlocutor de referencia que asume la responsabilidad de la recogida, certificaci\u00f3n y traducci\u00f3n de los datos facilitados por los clientes mayoristas en los formatos m\u00e1s diversos (archivos Excel, txt, csv, aplicaciones web, etc.) en informaci\u00f3n conforme a las estructuras de datos y la sem\u00e1ntica de la marca.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-35337\" src=\"https:\/\/aton.com\/media\/sellout-process_IT.jpg\" alt=\"Processo Sell Out di Aton\" width=\"658\" height=\"440\" \/>\u00bfC\u00f3mo lo hace? Gracias a la perfecta sinergia entre el <strong>elemento tecnol\u00f3gico<\/strong> \u2014la <a href=\"https:\/\/aton.com\/es\/sell-out-service\/\" target=\"_blank\" rel=\"noopener\"><strong>plataforma software<\/strong><\/a> desarrollada por Aton, que gestiona todas las actividades de data cleaning, normalizaci\u00f3n y consolidaci\u00f3n del dato\u2014 y el <strong>\u201chuman factor\u201d<\/strong>, el <a href=\"https:\/\/aton.com\/es\/service-desk\/\" target=\"_blank\" rel=\"noopener\"><strong>contact center multiling\u00fce<\/strong><\/a> formado por un equipo de profesionales con competencias ling\u00fc\u00edsticas y un conocimiento profundo de las l\u00f3gicas operativas de la marca, que activa los flujos de importaci\u00f3n\/exportaci\u00f3n para cada punto de contacto\/punto de venta, realiza los controles formales y de calidad de los datos y gestiona y resuelve las posibles anomal\u00edas.<\/p>\n<p>Para m\u00e1s informaci\u00f3n, <strong><a href=\"https:\/\/aton.com\/es\/contacto\/\">no dudes en ponerte en contacto con nosotros<\/a><\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfC\u00f3mo acompa\u00f1ar a las marcas para ayudarles a optimizar las ventas en el canal mayorista? De esta necesidad naci\u00f3 el servicio Sell out de Aton, adoptado por algunas marcas l\u00edderes a nivel mundial en el sector fashion, desde el eyewear hasta el footwear, con el objetivo de obtener, de los principales clientes mayoristas en todo [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":42848,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false},"class_list":["post-75786","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","keyword-sell-out-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sell out: cuando personas y tecnolog\u00eda trabajan juntas - Aton<\/title>\n<meta name=\"description\" content=\"\u00bfC\u00f3mo acompa\u00f1ar a las marcas para ayudarles a optimizar las ventas en el canal mayorista?La soluci\u00f3n Sell Out de Aton permite gestionar...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aton.com\/es\/sell-out-personas-tecnologia-juntas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sell out: cuando personas y tecnolog\u00eda trabajan juntas - 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