{"id":45315,"date":"2022-05-11T17:54:03","date_gmt":"2022-05-11T15:54:03","guid":{"rendered":"https:\/\/aton.com\/innovation-store-cegid-le-nuove-sfide-del-retail\/"},"modified":"2023-06-12T16:25:02","modified_gmt":"2023-06-12T14:25:02","slug":"el-innovation-store-de-cegid-nuevos-retos-para-el-retail","status":"publish","type":"post","link":"https:\/\/aton.com\/es\/el-innovation-store-de-cegid-nuevos-retos-para-el-retail\/","title":{"rendered":"Cegid&#8217;s Innovation Store: nuevos retos para el retail"},"content":{"rendered":"<h2><strong>Innovation Store de Cegid: una experiencia inmersiva de compra<\/strong><\/h2>\n<p>La Innovation Store de <a href=\"https:\/\/aton.com\/es\/alianzas\/cegid-platinum-partner-aton\/\" target=\"_blank\" rel=\"noopener\"><strong>Cegid<\/strong><\/a> -un gigante del software y servicios en Francia, y en todo el mundo, del que Aton es Platinum Partner junto con Allspark y <strong><a href=\"https:\/\/aton.com\/es\/nace-aton-allspark-iberica\/\" target=\"_blank\" rel=\"noopener\">Aton Allspark Ib\u00e9rica<\/a><\/strong>&#8211; es una de las razones que nos hicieron coger un avi\u00f3n en un caluroso d\u00eda de finales de abril.<\/p>\n<p>Yo siempre he admirado y en parte envidiado la <em>grandeza<\/em> francesa. La sensaci\u00f3n que se percibe ya desde los escalones de entrada de la sede lionesa de Cegid es extraordinaria: los enormes espacios vaciados por el trabajo inteligente te dejan sin aliento, pero al mismo tiempo dejan <strong>espacio para la creatividad y las ideas<\/strong>.<\/p>\n<p>Hablamos de la <strong>innovaci\u00f3n digital en el mundo del <a href=\"https:\/\/aton.com\/es\/sectors\/retail\/\" target=\"_blank\" rel=\"noopener\">retail<\/a><\/strong>. Un sector literalmente afectado por la pandemia -y no s\u00f3lo \u00e9l, a\u00f1adir\u00eda yo- que necesita recuperar savia y nueva vida a partir de las experiencias vividas en los dos \u00faltimos a\u00f1os.<\/p>\n<p>La espera ha terminado: junto con Cegid, queremos utilizar lo que hemos aprendido para completar un <strong>viaje de digitalizaci\u00f3n del comercio retail que comenz\u00f3 hace muchos a\u00f1os<\/strong>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-45235\" src=\"https:\/\/aton.com\/wp-content\/uploads\/2022\/05\/20220427_144440.jpg\" alt=\"Innovation-Store-Cegid-retail-img-1\" width=\"537\" height=\"302\" srcset=\"https:\/\/aton.com\/wp-content\/uploads\/2022\/05\/20220427_144440.jpg 1920w, https:\/\/aton.com\/wp-content\/uploads\/2022\/05\/20220427_144440-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 537px) 100vw, 537px\" \/><\/p>\n<h4><strong>Los clientes est\u00e1n preparados para una experiencia de compra diferente y envolvente, que <em>realmente<\/em> fusione los mundos digital y f\u00edsico.<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<p>No se trata de ret\u00f3rica, ni de una guerra entre tiendas online y f\u00edsicas, sino de una verdadera <strong>compensaci\u00f3n<\/strong>, casi indisoluble, en la que se <strong>fusiona la experiencia de compra del cliente<\/strong>, minimizando las diferencias con la compra online.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-45238 size-full\" src=\"https:\/\/aton.com\/wp-content\/uploads\/2022\/05\/Risorsa-3.jpg\" alt=\"Innovation-Store-Cegid-retail-img-2\" width=\"736\" height=\"258\" \/><\/p>\n<blockquote>\n<h2><\/h2>\n<\/blockquote>\n<h2><strong>Innovaciones en el comercio retail<\/strong><\/h2>\n<p>Es dif\u00edcil dar un orden a las muchas posibilidades que se combinan para enriquecer la experiencia que puede ofrecer el mundo retail:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-45241\" src=\"https:\/\/aton.com\/wp-content\/uploads\/2022\/05\/20220427_154639-Recuperato.jpg\" alt=\"Innovation-Store-Cegid-retail-img-3\" width=\"286\" height=\"520\" \/><\/p>\n<ul>\n<li>Se empieza por <strong>equipar a los asistentes de ventas con todas las herramientas y datos para ayudarte a elegir<\/strong>: una amable pantalla t\u00e1ctil nos invita a suscribirnos a una especie de programa de afiliaci\u00f3n para mejorar nuestra experiencia;<\/li>\n<li>La caja ya no es el \u00fanico lugar donde se compra, <strong>se puede pagar en cualquier parte de la tienda<\/strong>, incluso mediante autocomprobaci\u00f3n si el valor de los productos lo permite;<\/li>\n<li>Todos <strong>los art\u00edculos de la tienda est\u00e1n constantemente contabilizados y controlados por sensores invisibles<\/strong>, que comunican su disponibilidad a los dependientes y avisan si alg\u00fan art\u00edculo sale por la puerta sin haber pasado \u00abpor error\u00bb por caja;<\/li>\n<li><strong>Es posible devolver prendas compradas online, o comprar online y recoger en la tienda<\/strong>. O comprar en la tienda y recibir en el domicilio despu\u00e9s de haberse probado una prenda de la talla correcta, pero de un color decididamente horrible;<\/li>\n<li>Si optamos por pagar en caja, <strong>las prendas no se leen mediante un c\u00f3digo de barras<\/strong>, sino que simplemente se colocan sobre la mesa, que \u00ablee\u00bb la etiqueta de forma invisible;<\/li>\n<li>El director de la tienda y sus supervisores ven los <strong>datos de ventas y los stocks en tiempo real<\/strong>, incluso a miles de kil\u00f3metros de distancia.<\/li>\n<\/ul>\n<p>\u00bfTecnolog\u00eda innovadora y de ciencia ficci\u00f3n? No exactamente.<\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-45244\" src=\"https:\/\/aton.com\/wp-content\/uploads\/2022\/05\/20220428_091149.jpg\" alt=\"Innovation-Store-Cegid-retail-img-4\" width=\"563\" height=\"317\" srcset=\"https:\/\/aton.com\/wp-content\/uploads\/2022\/05\/20220428_091149.jpg 1920w, https:\/\/aton.com\/wp-content\/uploads\/2022\/05\/20220428_091149-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 563px) 100vw, 563px\" \/><\/h3>\n<h4>Hablamos de tecnolog\u00edas consolidadas y mejoradas con el tiempo, que estamos listos para aplicar <em>sin ning\u00fan trastorno infraestructural<\/em> para las tiendas.<\/h4>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>En mi pr\u00f3ximo art\u00edculo profundizar\u00e9 en c\u00f3mo apoyar a las empresas en un viaje hacia la digitalizaci\u00f3n que <strong>no empieza en el punto de venta, sino mucho antes<\/strong>.<\/p>\n<p><em>Permanezcan atentos!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Innovation Store de Cegid: una experiencia inmersiva de compra La Innovation Store de Cegid -un gigante del software y servicios en Francia, y en todo el mundo, del que Aton es Platinum Partner junto con Allspark y Aton Allspark Ib\u00e9rica&#8211; es una de las razones que nos hicieron coger un avi\u00f3n en un caluroso d\u00eda [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":45255,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false},"class_list":["post-45315","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","keyword-retail-management-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - 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