{"id":81466,"date":"2025-03-14T15:37:27","date_gmt":"2025-03-14T14:37:27","guid":{"rendered":"https:\/\/aton.com\/atonacademy-tech-sales-business-development\/"},"modified":"2026-09-08T10:03:20","modified_gmt":"2026-09-08T08:03:20","slug":"aton-academy-tech-sales-business-development","status":"publish","type":"post","link":"https:\/\/aton.com\/en\/aton-academy-tech-sales-business-development\/","title":{"rendered":".atonAcademy 2025: Masterclass Tech Sales & Business Development"},"content":{"rendered":"

Build your future in Business Tech today!<\/strong><\/h2>\n

Did you know that Business Tech is one of the fastest-growing sectors, yet there is a shortage of professionals with the right skills?<\/strong><\/p>\n

That is why we created .atonAcademy Tech Sales & Business Development<\/strong>, our first company-led training programme<\/strong>, completely free, online and open to everyone<\/strong>.<\/p>\n

This edition is designed for young people looking to build a career in Business Tech<\/strong> and for professionals who want to broaden their skills and accelerate their professional growth<\/strong>.<\/p>\n

We took inspiration from the workshops of the Renaissance, where learning came through hands-on experience and continuous exchange with expert Masters.<\/p>\n

Together with Guilds42, we brought this model into the digital world, creating an engaging, practical and flexible learning experience.<\/p>\n

You will not only develop cutting-edge skills alongside experienced industry professionals: you will also have the opportunity to explore real career opportunities at Aton<\/strong>.<\/p>\n

Tech Sales and Business Development: two key roles for the future<\/strong><\/h2>\n

Sales is often associated with outdated stereotypes, from door-to-door selling to high-pressure sales tactics. In reality, a Tech Sales professional<\/strong> plays a strategic advisory role, built around listening and creating value.<\/p>\n

Being able to sell means knowing how to communicate ideas, projects and solutions. It means knowing how to listen, persuade and build valuable relationships: essential skills for your personal and professional growth, both inside and outside the workplace.<\/p>\n

The 2025 edition of .atonAcademy<\/strong> focuses on two key roles<\/strong> that are increasingly important to businesses and highly sought after in today\u2019s job market: Tech Sales<\/strong> and Business Development<\/strong>.<\/p>\n