{"id":80286,"date":"2026-05-19T16:21:16","date_gmt":"2026-05-19T14:21:16","guid":{"rendered":"https:\/\/aton.com\/ricerca-articoli-in-negozio-e-magazzino-con-rfid\/"},"modified":"2026-05-21T09:43:27","modified_gmt":"2026-05-21T07:43:27","slug":"item-search-in-store-and-warehouse-with-rfid","status":"publish","type":"post","link":"https:\/\/aton.com\/en\/item-search-in-store-and-warehouse-with-rfid\/","title":{"rendered":"Fast item search in store and warehouse with RFID"},"content":{"rendered":"

In retail, the speed at which an item is found<\/strong> can change the outcome of a sale.<\/p>\n

We have already explored how this impacts the customer experience: a customer asks for a specific size, colour or style. The product appears available in the system, but it is not displayed where staff would expect to find it<\/a>. It may be in the stockroom, in a fitting room, on a replenishment trolley, in another area of the store or simply misplaced.<\/p>\n

This is where a search process begins\u2014one that often absorbs time, attention and resources. Staff check the system, verify on the shop floor, move to the back stock area, ask colleagues and return to the customer. Sometimes the item is found. Sometimes it is not. In both cases, the experience slows down.<\/p>\n

Today, the focus shifts to store staff and the tools available to them.<\/p>\n

RFID technology introduces a different approach to product search within the store<\/strong>: every item is identified through a unique tag and can be located using digital tools that guide the operator directly to its position.<\/p>\n

Unlocatable store stock? Learn more here<\/div>
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Why manual item search slows down the store<\/strong><\/h2>\n

In many stores, finding an item still relies on memory, visual organisation, staff experience and the theoretical location recorded in the system.<\/p>\n

This approach may work in simple environments, with few SKUs and easily manageable stock. It becomes far more fragile as variants, sizes, colours, collections, returns, transfers and daily movements increase.<\/p>\n

In fashion, footwear, accessories, luxury and multi-brand retail, each product can exist in multiple combinations. Just one misplaced variant<\/strong> can require several minutes of searching, especially during peak hours.<\/p>\n

The result is tangible: staff spend less time with customers and more time searching for items across shelves, stockrooms<\/a> and fitting rooms<\/a>.<\/p>\n

RFID-based item search was created precisely to reduce this operational friction<\/strong>.<\/p>\n

How RFID item location works<\/strong><\/h2>\n

In retail, this technology assigns each item a digital identity through an RFID tag<\/strong>.<\/p>\n

Unlike a barcode, an RFID tag can be read via radio frequency, without requiring direct line of sight<\/strong>. This makes it possible to identify products more quickly, even when they are inside a box, among other items or in a less visible position.<\/p>\n

When applied to item search, RFID location allows staff to find the specific product requested, not just check its theoretical availability.<\/p>\n

With .one RFID Retail<\/strong><\/a>, we integrate item traceability across the sales floor, stockroom and fitting rooms, connecting RFID data to business systems such as ERP, WMS and CRM. The platform supports automatic stocktakes, stock accuracy, movement control and immediate search by size, colour and style<\/strong> through mobile devices connected to the RFID database in real time<\/strong>.<\/p>\n

RFID handheld and Find Tag function: item search becomes guided<\/strong><\/h2>\n

The RFID handheld is one of the most effective tools for speeding up product search in stores and stockrooms.<\/p>\n

With the Find Tag<\/strong> function, the operator selects the item to search for, for example by code, style, size or variant. The handheld detects the associated RFID tag and returns a progressive signal<\/strong> that increases as the operator gets closer to the product.<\/p>\n

Search becomes guided<\/strong>: the sales assistant can narrow down the area, adjust direction and reach the item even when it is not in its expected location.<\/p>\n

This function is useful in many everyday situations, for example when:<\/p>\n