{"id":79151,"date":"2026-02-12T17:51:00","date_gmt":"2026-02-12T16:51:00","guid":{"rendered":"https:\/\/aton.com\/?p=79151"},"modified":"2026-02-12T18:09:34","modified_gmt":"2026-02-12T17:09:34","slug":"multi-country-roasters-coffee-export","status":"publish","type":"post","link":"https:\/\/aton.com\/en\/multi-country-roasters-coffee-export\/","title":{"rendered":"When coffee crosses borders: the export challenge for multi-country roasters"},"content":{"rendered":"<p data-start=\"0\" data-end=\"149\">Italian <strong>coffee<\/strong>\u2019s aroma knows no borders &#8211; but bringing it, both physically and digitally, into cups around the world takes far more than a great blend.<\/p>\n<p data-start=\"151\" data-end=\"399\"><strong>When a roastery expands abroad<\/strong>, there isn\u2019t a single counterpart to work with. You have local distributors, commercial partners, HoReCa customers, marketplaces and digital channels\u2014each with different information needs and operational requirements.<\/p>\n<p data-start=\"401\" data-end=\"515\">When information isn\u2019t structured and shared consistently, exports slow down. And with them, growth opportunities.<\/p>\n<p data-start=\"517\" data-end=\"756\" data-is-last-node=\"\" data-is-only-node=\"\">That\u2019s where a different approach comes in: <strong>a B2B customer portal and a Product Information Management solution designed to be integrated from the start<\/strong> &#8211; built to work together and support the real-world complexity of international markets.<\/p>\n<h2><span style=\"color: #000000;\" data-ccp-props=\"{&quot;335559731&quot;:708}\">One \u201cbrain\u201d for product data: <span style=\"color: #d00000;\">.<\/span>one PIM<\/span><\/h2>\n<p data-start=\"43\" data-end=\"310\">In coffee roasting companies, <strong>product information<\/strong> is often scattered across <strong data-start=\"119\" data-end=\"135\">Excel sheets<\/strong> for price lists and ranges, <strong data-start=\"164\" data-end=\"183\">marketing files<\/strong> for descriptions and images, the <strong data-start=\"217\" data-end=\"224\">ERP<\/strong> for SKUs and pricing, and <strong data-start=\"251\" data-end=\"269\">shared folders<\/strong> for certifications and technical sheets.<\/p>\n<p data-start=\"312\" data-end=\"397\">When you operate across multiple markets, this approach quickly becomes a bottleneck.<\/p>\n<p data-start=\"399\" data-end=\"540\">At the core of this model is <strong data-start=\"428\" data-end=\"440\"><a href=\"https:\/\/aton.com\/en\/onepim-product-information-management\/\" target=\"_blank\" rel=\"noopener\">.one PIM<\/a><\/strong>&#8211; the system that centralises all product information into a single source of truth, enabling you to:<\/p>\n<ul>\n<li data-start=\"544\" data-end=\"815\"><strong data-start=\"544\" data-end=\"606\">Build different product hierarchies by channel and market:<\/strong><br data-start=\"606\" data-end=\"609\" \/>a distributor in Germany, an importer in the United States, and an international marketplace don\u2019t share the same requirements. With <span style=\"color: #d00000;\">.<\/span>one PIM, you can create dedicated catalogues without duplicating data.<\/li>\n<li data-start=\"819\" data-end=\"1005\"><strong data-start=\"819\" data-end=\"874\">Prepare data for marketplaces and digital channels:<\/strong><br data-start=\"874\" data-end=\"877\" \/>information is structured so it can be published instantly to digital catalogues, B2B portals, and international marketplaces.<\/li>\n<li data-start=\"1009\" data-end=\"1195\"><strong data-start=\"1009\" data-end=\"1060\">Manage languages and content with full control:<\/strong><br data-start=\"1060\" data-end=\"1063\" \/>descriptions, attributes, certifications, and blend storytelling remain consistent, up to date, and aligned across every language.<\/li>\n<\/ul>\n<p><strong><div class=\"custom_button\"><a href=\"https:\/\/aton.com\/en\/onepim-product-information-management\/\" class=\"dropbtn mx-auto _slim\" title=\"Discover .one PIM\" target=\"\" ><div class=\"dropbtn_content\">Discover .one PIM<\/div><div class=\"dropbtn_drop\"><i class=\"sn_sprite _button_drop \"><svg viewBox=\"0 0 147 64\"><use xlink:href=\"\/wp-content\/themes\/aton\/assets\/images\/icons.svg#button-drop\" \/><\/svg><\/i><\/div><div class=\"dropbtn_spacer\"><\/div><\/a><\/div><\/strong><\/p>\n<h2><span style=\"color: #000000;\"><strong>Borderless collaboration: <span style=\"color: #d00000;\">.<\/span>one B2B Portal<\/strong><\/span><\/h2>\n<p data-start=\"46\" data-end=\"169\">Selling abroad isn\u2019t just about orders &#8211; it\u2019s about maintaining an <strong>ongoing relationship with distributors and local partners<\/strong>.<\/p>\n<p data-start=\"171\" data-end=\"368\">A basic ordering portal isn\u2019t enough. You need a tool that <strong>enables collaboration, keeps information aligned, and reduces operational friction<\/strong> between those who produce and those who sell in-market.<\/p>\n<p data-start=\"370\" data-end=\"480\">That\u2019s why, at Aton, the B2B customer portal is never standalone &#8211; it\u2019s designed as part of a broader ecosystem.<\/p>\n<p><span data-contrast=\"auto\">\u00a0<\/span><a href=\"https:\/\/aton.com\/en\/oneb2bportal-ecommerce-platform\/\" target=\"_blank\" rel=\"noopener\"><b><span data-contrast=\"auto\">.one B2B Portal<\/span><\/b><\/a><span data-contrast=\"auto\"> isn\u2019t a simple e-commerce site, but a true <strong>collaboration hub<\/strong>:<\/span><\/p>\n<ul>\n<li data-start=\"567\" data-end=\"809\"><strong data-start=\"567\" data-end=\"629\">Self-service for distributors and international customers:<\/strong><br data-start=\"629\" data-end=\"632\" \/>always up-to-date digital catalogues, technical sheets, certifications, marketing assets and documents available on demand\u2014across time zones and without endless email threads.<\/li>\n<li data-start=\"813\" data-end=\"1057\"><strong data-start=\"813\" data-end=\"849\">Native integration with the PIM:<\/strong><br data-start=\"849\" data-end=\"852\" \/><strong data-start=\"854\" data-end=\"873\"><span style=\"color: #d00000;\">.<\/span>one B2B Portal<\/strong> and <strong data-start=\"878\" data-end=\"890\"><span style=\"color: #d00000;\">.<\/span>one PIM<\/strong> are built to work together. Update a description, image or technical detail in the PIM, and the change is instantly reflected in the B2B portal\u2014anywhere in the world.<\/li>\n<li data-start=\"1061\" data-end=\"1220\"><strong data-start=\"1061\" data-end=\"1096\">Greater operational efficiency:<\/strong><br data-start=\"1096\" data-end=\"1099\" \/>fewer manual requests, fewer \u201clatest price list\u201d emails, and more time to grow the market and strengthen relationships.<\/li>\n<\/ul>\n<p><strong><div class=\"custom_button\"><a href=\"https:\/\/aton.com\/en\/oneb2bportal-ecommerce-platform\/\" class=\"dropbtn mx-auto _slim\" title=\"Discover .one B2B Portal\" target=\"\" ><div class=\"dropbtn_content\">Discover .one B2B Portal<\/div><div class=\"dropbtn_drop\"><i class=\"sn_sprite _button_drop \"><svg viewBox=\"0 0 147 64\"><use xlink:href=\"\/wp-content\/themes\/aton\/assets\/images\/icons.svg#button-drop\" \/><\/svg><\/i><\/div><div class=\"dropbtn_spacer\"><\/div><\/a><\/div><\/strong><\/p>\n<h2><span style=\"color: #000000;\" data-ccp-props=\"{&quot;335559731&quot;:360}\">The Aton advantage: truly understanding the coffee world<\/span><\/h2>\n<p><span data-contrast=\"auto\">Da oltre 38 anni affianchiamo<\/span><span data-contrast=\"auto\">\u00a0storiche torrefazioni italiane<\/span><span data-contrast=\"auto\">\u00a0nella digitalizzazione dei processi di vendita e distribuzione, dalla tentata vendita alla gestione della forza vendita internazionale.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Companies such as <\/span><b><span data-contrast=\"auto\"><a href=\"https:\/\/aton.com\/en\/case-studies\/segafredo\/\" target=\"_blank\" rel=\"noopener\">Segafredo<\/a>,\u00a0<a href=\"https:\/\/aton.com\/en\/case-studies\/caffe-vergnano\/\" target=\"_blank\" rel=\"noopener\">Caff\u00e8\u00a0Vergnano<\/a> and <a href=\"https:\/\/aton.com\/en\/case-studies\/hausbrandt\/\" target=\"_blank\" rel=\"noopener\">Hausbrandt<\/a> <\/span><\/b>chose Aton for one clear reason: technology only works when it\u2019s built around the <strong data-start=\"402\" data-end=\"426\">real-world processes<\/strong> of the coffee industry.<\/p>\n<h3>Tangible outcomes for roasters<\/h3>\n<p><span data-contrast=\"auto\"><strong>Adopting <span style=\"color: #d00000;\">.<\/span>one B2B Portal and <span style=\"color: #d00000;\">.<\/span>one PIM means<\/strong>:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li data-start=\"543\" data-end=\"578\">reliable, value-rich <strong>product data<\/strong><\/li>\n<li data-start=\"581\" data-end=\"631\">easier <strong>collaboration<\/strong> with international partners<\/li>\n<li data-start=\"634\" data-end=\"683\"><strong>fewer errors<\/strong> and shorter operational lead times<\/li>\n<li data-start=\"686\" data-end=\"729\">faster <strong>publishing across digital channels<\/strong><\/li>\n<li data-start=\"732\" data-end=\"785\"><strong>exports<\/strong> that are more scalable and easier to govern<\/li>\n<\/ul>\n<p data-start=\"787\" data-end=\"953\" data-is-last-node=\"\" data-is-only-node=\"\">Because in today\u2019s coffee world, the difference isn\u2019t only in the blend\u2014it\u2019s in how effectively you bring it to the right market, in the right way, at the right time.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Italian coffee\u2019s aroma knows no borders &#8211; but bringing it, both physically and digitally, into cups around the world takes far more than a great blend. When a roastery expands abroad, there isn\u2019t a single counterpart to work with. You have local distributors, commercial partners, HoReCa customers, marketplaces and digital channels\u2014each with different information needs [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":79159,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false},"class_list":["post-79151","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","keyword-e-commerce-en","keyword-sales-en","keyword-tech-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Multi-country roasters: how to digitise coffee exports \u2013 Aton<\/title>\n<meta name=\"description\" content=\"Multi-country roaster? 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