{"id":79136,"date":"2026-02-05T12:00:08","date_gmt":"2026-02-05T11:00:08","guid":{"rendered":"https:\/\/aton.com\/sell-out-fashion\/"},"modified":"2026-02-06T11:20:11","modified_gmt":"2026-02-06T10:20:11","slug":"sell-out-in-fashion","status":"publish","type":"post","link":"https:\/\/aton.com\/en\/sell-out-in-fashion\/","title":{"rendered":"Sell out in fashion: from DPP to predictive intelligence"},"content":{"rendered":"<p data-start=\"0\" data-end=\"226\">Fashion retail has entered a phase of structural transformation.<br data-start=\"64\" data-end=\"67\" \/>Slowing markets, increasingly selective consumers, complex omnichannel execution, and new modes of digital discovery are challenging traditional growth models.<\/p>\n<p data-start=\"228\" data-end=\"410\">In this context, <a href=\"https:\/\/aton.com\/en\/aton-sell-out-service\/\" target=\"_blank\" rel=\"noopener\"><strong data-start=\"245\" data-end=\"268\">sell out in fashion<\/strong><\/a> becomes the key lever to steer the market, understand real demand, and guide both operational and strategic decisions across the value chain.<\/p>\n<p data-start=\"412\" data-end=\"652\" data-is-last-node=\"\" data-is-only-node=\"\">That\u2019s the thinking behind the white paper <em data-start=\"455\" data-end=\"513\">\u201cSell out: visibility, speed and value in global retail\u201d<\/em>\u2014an analysis focused on fashion, accessories and eyewear, designed to give decision-makers a practical lens for navigating this complexity.<\/p>\n<h2 data-start=\"1136\" data-end=\"1330\"><strong>The drivers reshaping fashion retail<\/strong><\/h2>\n<p>The white paper explores the key forces transforming the industry:<\/p>\n<ul>\n<li data-start=\"111\" data-end=\"152\">micro-brands and community-first models<\/li>\n<li data-start=\"155\" data-end=\"198\">social commerce and accelerated discovery<\/li>\n<li data-start=\"201\" data-end=\"246\">agentic AI as the new digital point of sale<\/li>\n<li data-start=\"249\" data-end=\"289\">lean, integrated omnichannel execution<\/li>\n<li data-start=\"292\" data-end=\"363\">the Digital Product Passport as both a strategic and regulatory lever<\/li>\n<\/ul>\n<p data-start=\"1136\" data-end=\"1330\"><strong><div class=\"custom_button\"><a href=\"https:\/\/aton.com\/en\/download-contents\/sell-out-2025-visibility-velocity-and-value-in-global-retail\/\" class=\"dropbtn mx-auto _slim\" title=\"Discover the white paper\" target=\"\" ><div class=\"dropbtn_content\">Discover the white paper<\/div><div class=\"dropbtn_drop\"><i class=\"sn_sprite _button_drop \"><svg viewBox=\"0 0 147 64\"><use xlink:href=\"\/wp-content\/themes\/aton\/assets\/images\/icons.svg#button-drop\" \/><\/svg><\/i><\/div><div class=\"dropbtn_spacer\"><\/div><\/a><\/div><\/strong><\/p>\n<h2 data-start=\"1337\" data-end=\"1406\"><strong>From personal shopper to agentic AI<\/strong><\/h2>\n<p data-start=\"40\" data-end=\"327\">In <a href=\"https:\/\/aton.com\/en\/sectors\/fashion\/\" target=\"_blank\" rel=\"noopener\">fashion retail<\/a>, the consumer touchpoint is no longer just physical or digital &#8211; more and more often, it\u2019s <strong>AI<\/strong>.<br data-start=\"150\" data-end=\"153\" \/>The personal shopper has become an intelligent assistant: algorithms that recommend products, anticipate needs, and shape choices before the customer even steps into a store.<\/p>\n<p data-start=\"329\" data-end=\"556\" data-is-last-node=\"\" data-is-only-node=\"\">When <strong>AI becomes the first point of access to the brand<\/strong>, the quality of sales data is critical. Without proper <strong data-start=\"439\" data-end=\"451\">sell out<\/strong> <strong>governance<\/strong>, the risk is simple: not <strong>showing up<\/strong> precisely <strong>when the consumer is searching for the product<\/strong>.<\/p>\n<h2 data-start=\"2099\" data-end=\"2153\"><strong>Sell out in fashion as predictive intelligence<\/strong><\/h2>\n<p data-start=\"51\" data-end=\"297\">Fashion is undergoing a transformation that goes beyond short-term market cycles.<br data-start=\"132\" data-end=\"135\" \/>More conscious consumers, fragmented channels, and ever-faster purchase journeys make models based on incomplete data and late reactions increasingly ineffective.<\/p>\n<p data-start=\"299\" data-end=\"452\">The paradigm shift is clear: in fashion, <strong data-start=\"340\" data-end=\"352\">sell out<\/strong> stops being a simple post-sale metric and becomes <strong>predictive intelligence &#8211; <\/strong>turning data into action.<\/p>\n<p data-start=\"454\" data-end=\"502\">In this context, <a href=\"https:\/\/aton.com\/en\/sell-out-service\/\" target=\"_blank\" rel=\"noopener\"><strong data-start=\"471\" data-end=\"483\">sell out<\/strong><\/a> enables brands to:<\/p>\n<ul>\n<li data-start=\"506\" data-end=\"530\">understand real demand<\/li>\n<li data-start=\"533\" data-end=\"552\">anticipate trends<\/li>\n<li data-start=\"555\" data-end=\"598\">steer pricing, assortments and allocation<\/li>\n<li data-start=\"601\" data-end=\"641\">support effective omnichannel strategies<\/li>\n<\/ul>\n<h2 data-start=\"2757\" data-end=\"2815\"><strong>A white paper built from real-world experience<\/strong><\/h2>\n<p data-start=\"2817\" data-end=\"2855\">This report brings together our hands-on work alongside brands, insights from international research sources, and the evidence our sales and marketing teams capture every day.<\/p>\n<p data-start=\"228\" data-end=\"268\">The operational scope analysed includes:<\/p>\n<ul>\n<li data-start=\"272\" data-end=\"291\">over 8,000 stores<\/li>\n<li data-start=\"294\" data-end=\"308\">50 countries<\/li>\n<li data-start=\"311\" data-end=\"348\"><a href=\"https:\/\/aton.com\/en\/service-desk\/\" target=\"_blank\" rel=\"noopener\">application support in 14 languages<\/a><\/li>\n<li data-start=\"351\" data-end=\"412\"><a href=\"https:\/\/aton.com\/en\/sell-out-service\/\" target=\"_blank\" rel=\"noopener\">services for collecting and validating global sell out data<\/a><\/li>\n<li data-start=\"415\" data-end=\"514\"><a href=\"https:\/\/aton.com\/en\/onerfid-traceability-supply-chain\/\" target=\"_blank\" rel=\"noopener\">end-to-end RFID traceability across the supply chain<\/a>, a key enabler of the <a href=\"https:\/\/aton.com\/en\/digital-product-passport-fashion\/\" target=\"_blank\" rel=\"noopener\">Digital Product Passport<\/a><\/li>\n<\/ul>\n<h2 data-start=\"4942\" data-end=\"4980\"><strong>Sell out in fashion: from supply chain to value chain<\/strong><\/h2>\n<p data-start=\"58\" data-end=\"189\">The report captures an industry where growth is no longer uniform, and data management becomes a decisive factor for profitability.<\/p>\n<p data-start=\"191\" data-end=\"457\">In a global market worth <strong data-start=\"216\" data-end=\"236\">US$1.84 trillion<\/strong>, with <strong data-start=\"243\" data-end=\"265\">fashion e-commerce<\/strong> exceeding <strong data-start=\"276\" data-end=\"294\">US$883 billion<\/strong> and segments such as <strong data-start=\"316\" data-end=\"327\">eyewear<\/strong> growing by <strong data-start=\"339\" data-end=\"346\">10%<\/strong>, the ability to read <strong data-start=\"368\" data-end=\"380\">sell out<\/strong> quickly makes the difference between being in control and reacting too late.<\/p>\n<p data-start=\"459\" data-end=\"828\">Pressure is rising with the expansion of <strong data-start=\"500\" data-end=\"519\">social commerce<\/strong>\u2014which in 2025 already accounts for <strong data-start=\"555\" data-end=\"562\">17%<\/strong> of e-commerce transactions and is heading towards <strong data-start=\"613\" data-end=\"620\">25%<\/strong> by 2030\u2014and within an omnichannel landscape where product availability is critical: <strong data-start=\"705\" data-end=\"712\">44%<\/strong> of users abandon their basket if an item isn\u2019t available and, in Italy, <strong data-start=\"785\" data-end=\"792\">72%<\/strong> switch immediately to a competitor.<\/p>\n<p data-start=\"459\" data-end=\"828\">These numbers make the real cost of <a href=\"https:\/\/aton.com\/en\/out-of-stock-in-fashion-retail\/\" target=\"_blank\" rel=\"noopener\">stockouts<\/a>, poor visibility, and fragmented data across the supply chain impossible to ignore.<\/p>\n<p data-start=\"961\" data-end=\"1322\">In this scenario, sustainability is no longer just a reputational lever. Consumers are willing to pay an average <strong data-start=\"1074\" data-end=\"1082\">9.7%<\/strong> premium for transparent brands and, from 2026, with the ESPR coming into force, the <strong data-start=\"1167\" data-end=\"1195\">Digital Product Passport<\/strong> will become mandatory for textiles\u2014turning traceability from a voluntary choice into a regulatory and competitive requirement.<\/p>\n<p data-start=\"1324\" data-end=\"1521\" data-is-last-node=\"\" data-is-only-node=\"\">This is where the supply chain evolves into a proactive value chain, able to respond to the market in real time thanks to reliable, timely, and certified data across the product\u2019s entire lifecycle.<\/p>\n<p data-start=\"6324\" data-end=\"6537\"><strong><div class=\"custom_button\"><a href=\"https:\/\/aton.com\/en\/digital-product-passport-fashion\/\" class=\"dropbtn mx-auto _slim\" title=\"Discover how to implement the DPP by 2027\" target=\"\" ><div class=\"dropbtn_content\">Discover how to implement the DPP by 2027<\/div><div class=\"dropbtn_drop\"><i class=\"sn_sprite _button_drop \"><svg viewBox=\"0 0 147 64\"><use xlink:href=\"\/wp-content\/themes\/aton\/assets\/images\/icons.svg#button-drop\" \/><\/svg><\/i><\/div><div class=\"dropbtn_spacer\"><\/div><\/a><\/div><\/strong><\/p>\n<h2 data-start=\"4351\" data-end=\"4406\"><strong>Full Managed Sell Out Data Certification<\/strong><\/h2>\n<p data-start=\"46\" data-end=\"260\">At the heart of the white paper is the <strong data-start=\"85\" data-end=\"130\">Fully Managed Sell Out Data Certification<\/strong> model we developed\u2014an integrated approach combining proprietary technology, human oversight, and structured validation processes.<\/p>\n<p data-start=\"262\" data-end=\"388\">The goal is to deliver <strong>reliable, timely, and certified data<\/strong> across a brand\u2019s global wholesaler network, enabling the brand to:<\/p>\n<ul>\n<li data-start=\"392\" data-end=\"428\">prevent up to <strong data-start=\"406\" data-end=\"413\">75%<\/strong> of stockouts<\/li>\n<li data-start=\"431\" data-end=\"469\">reduce inventory costs by <strong data-start=\"457\" data-end=\"467\">20\u201325%<\/strong><\/li>\n<li data-start=\"472\" data-end=\"521\">improve the cash-to-cash cycle by up to <strong data-start=\"512\" data-end=\"519\">30%<\/strong><\/li>\n<li data-start=\"524\" data-end=\"587\">serve <strong data-start=\"530\" data-end=\"538\">200+<\/strong> stores with average lead times of <strong data-start=\"573\" data-end=\"585\">48 hours<\/strong><\/li>\n<li data-start=\"590\" data-end=\"636\">achieve time-to-value in <strong data-start=\"615\" data-end=\"634\">under six weeks<\/strong><\/li>\n<\/ul>\n<p data-start=\"638\" data-end=\"786\" data-is-last-node=\"\" data-is-only-node=\"\">This shifts <strong data-start=\"650\" data-end=\"662\">sell out<\/strong> from historical reporting to a predictive tool for pricing, assortments, and governance of the brand\u2013retailer relationship.<\/p>\n<p><strong><div class=\"custom_button\"><a href=\"https:\/\/aton.com\/en\/sell-out-service\/\" class=\"dropbtn mx-auto _slim\" title=\"Discover more\" target=\"\" ><div class=\"dropbtn_content\">Discover more<\/div><div class=\"dropbtn_drop\"><i class=\"sn_sprite _button_drop \"><svg viewBox=\"0 0 147 64\"><use xlink:href=\"\/wp-content\/themes\/aton\/assets\/images\/icons.svg#button-drop\" \/><\/svg><\/i><\/div><div class=\"dropbtn_spacer\"><\/div><\/a><\/div><\/strong><\/p>\n<h2 data-start=\"7073\" data-end=\"7113\"><strong>The real value of future retail<\/strong><\/h2>\n<p data-start=\"36\" data-end=\"140\">In fashion retail, the true competitive advantage today isn\u2019t making more noise &#8211; it\u2019s having <strong>better data<\/strong>.<\/p>\n<p data-start=\"142\" data-end=\"198\">When <strong data-start=\"147\" data-end=\"159\">sell out<\/strong> is reliable, timely and certified, it:<\/p>\n<ul>\n<li data-start=\"202\" data-end=\"224\">stops being a report<\/li>\n<li data-start=\"227\" data-end=\"254\">becomes a strategic lever<\/li>\n<li data-start=\"257\" data-end=\"302\">guides decisions, sustainability and growth<\/li>\n<\/ul>\n<p data-start=\"304\" data-end=\"370\" data-is-last-node=\"\" data-is-only-node=\"\">This is where the real value of the retail of the future is built.<\/p>\n<p><strong><div class=\"custom_button\"><a href=\"https:\/\/aton.com\/en\/download-contents\/sell-out-2025-visibility-velocity-and-value-in-global-retail\/\" class=\"dropbtn mx-auto _slim\" title=\"Discover the white paper\" target=\"\" ><div class=\"dropbtn_content\">Discover the white paper<\/div><div class=\"dropbtn_drop\"><i class=\"sn_sprite _button_drop \"><svg viewBox=\"0 0 147 64\"><use xlink:href=\"\/wp-content\/themes\/aton\/assets\/images\/icons.svg#button-drop\" \/><\/svg><\/i><\/div><div class=\"dropbtn_spacer\"><\/div><\/a><\/div><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fashion retail has entered a phase of structural transformation.Slowing markets, increasingly selective consumers, complex omnichannel execution, and new modes of digital discovery are challenging traditional growth models. In this context, sell out in fashion becomes the key lever to steer the market, understand real demand, and guide both operational and strategic decisions across the value [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":79138,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false},"class_list":["post-79136","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","keyword-rfid-en","keyword-sell-out-en","keyword-tech-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sell out in fashion: DPP, certified data and predictive AI - Aton<\/title>\n<meta name=\"description\" content=\"From the Digital Product Passport to predictive AI: discover how sell out in fashion becomes a strategic lever for brands and retailers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aton.com\/en\/sell-out-in-fashion\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sell out in fashion: DPP, certified data and predictive AI - Aton\" \/>\n<meta property=\"og:description\" content=\"From the Digital Product Passport to predictive AI: discover how sell out in fashion becomes a strategic lever for brands and retailers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/aton.com\/en\/sell-out-in-fashion\/\" \/>\n<meta property=\"og:site_name\" content=\"Aton\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/aton.spa\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-05T11:00:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-06T10:20:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/aton.com\/wp-content\/uploads\/2026\/02\/Banner_2_EN.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Giulia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Giulia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/aton.com\/en\/sell-out-in-fashion\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/aton.com\/en\/sell-out-in-fashion\/\"},\"author\":{\"name\":\"Giulia\",\"@id\":\"https:\/\/aton.com\/#\/schema\/person\/068806d8e72fb4663f061e6cb07b6bfa\"},\"headline\":\"Sell out in fashion: from DPP to predictive intelligence\",\"datePublished\":\"2026-02-05T11:00:08+00:00\",\"dateModified\":\"2026-02-06T10:20:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/aton.com\/en\/sell-out-in-fashion\/\"},\"wordCount\":859,\"publisher\":{\"@id\":\"https:\/\/aton.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/aton.com\/en\/sell-out-in-fashion\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/aton.com\/wp-content\/uploads\/2026\/02\/Banner_2_EN.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/aton.com\/en\/sell-out-in-fashion\/\",\"url\":\"https:\/\/aton.com\/en\/sell-out-in-fashion\/\",\"name\":\"Sell out in fashion: DPP, certified data and predictive AI - Aton\",\"isPartOf\":{\"@id\":\"https:\/\/aton.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/aton.com\/en\/sell-out-in-fashion\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/aton.com\/en\/sell-out-in-fashion\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/aton.com\/wp-content\/uploads\/2026\/02\/Banner_2_EN.jpg\",\"datePublished\":\"2026-02-05T11:00:08+00:00\",\"dateModified\":\"2026-02-06T10:20:11+00:00\",\"description\":\"From the Digital Product Passport to predictive AI: discover how sell out in fashion becomes a strategic lever for brands and retailers.\",\"breadcrumb\":{\"@id\":\"https:\/\/aton.com\/en\/sell-out-in-fashion\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/aton.com\/en\/sell-out-in-fashion\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/aton.com\/en\/sell-out-in-fashion\/#primaryimage\",\"url\":\"https:\/\/aton.com\/wp-content\/uploads\/2026\/02\/Banner_2_EN.jpg\",\"contentUrl\":\"https:\/\/aton.com\/wp-content\/uploads\/2026\/02\/Banner_2_EN.jpg\",\"width\":1920,\"height\":1080,\"caption\":\"Sell out in fashion: from DPP to predictive intelligence\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/aton.com\/en\/sell-out-in-fashion\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/aton.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sell out in fashion: from DPP to predictive intelligence\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/aton.com\/#website\",\"url\":\"https:\/\/aton.com\/\",\"name\":\"Aton\",\"description\":\"Accompagniamo la tua azienda verso la trasformazione digitale sostenibile\",\"publisher\":{\"@id\":\"https:\/\/aton.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/aton.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/aton.com\/#organization\",\"name\":\"Aton S.p.A. Societ\u00e0 Benefit\",\"url\":\"https:\/\/aton.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/aton.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/aton.com\/wp-content\/uploads\/2022\/03\/aton_logo.png\",\"contentUrl\":\"https:\/\/aton.com\/wp-content\/uploads\/2022\/03\/aton_logo.png\",\"width\":295,\"height\":171,\"caption\":\"Aton S.p.A. Societ\u00e0 Benefit\"},\"image\":{\"@id\":\"https:\/\/aton.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/aton.spa\/\",\"https:\/\/www.linkedin.com\/company\/aton-s.p.a.\",\"https:\/\/www.instagram.com\/atonspasocietabenefit\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/aton.com\/#\/schema\/person\/068806d8e72fb4663f061e6cb07b6bfa\",\"name\":\"Giulia\",\"url\":\"https:\/\/aton.com\/en\/author\/giulia-smeazzettoaton-com\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Sell out in fashion: DPP, certified data and predictive AI - Aton","description":"From the Digital Product Passport to predictive AI: discover how sell out in fashion becomes a strategic lever for brands and retailers.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/aton.com\/en\/sell-out-in-fashion\/","og_locale":"en_US","og_type":"article","og_title":"Sell out in fashion: DPP, certified data and predictive AI - Aton","og_description":"From the Digital Product Passport to predictive AI: discover how sell out in fashion becomes a strategic lever for brands and retailers.","og_url":"https:\/\/aton.com\/en\/sell-out-in-fashion\/","og_site_name":"Aton","article_publisher":"https:\/\/www.facebook.com\/aton.spa\/","article_published_time":"2026-02-05T11:00:08+00:00","article_modified_time":"2026-02-06T10:20:11+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/aton.com\/wp-content\/uploads\/2026\/02\/Banner_2_EN.jpg","type":"image\/jpeg"}],"author":"Giulia","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Giulia","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/aton.com\/en\/sell-out-in-fashion\/#article","isPartOf":{"@id":"https:\/\/aton.com\/en\/sell-out-in-fashion\/"},"author":{"name":"Giulia","@id":"https:\/\/aton.com\/#\/schema\/person\/068806d8e72fb4663f061e6cb07b6bfa"},"headline":"Sell out in fashion: from DPP to predictive intelligence","datePublished":"2026-02-05T11:00:08+00:00","dateModified":"2026-02-06T10:20:11+00:00","mainEntityOfPage":{"@id":"https:\/\/aton.com\/en\/sell-out-in-fashion\/"},"wordCount":859,"publisher":{"@id":"https:\/\/aton.com\/#organization"},"image":{"@id":"https:\/\/aton.com\/en\/sell-out-in-fashion\/#primaryimage"},"thumbnailUrl":"https:\/\/aton.com\/wp-content\/uploads\/2026\/02\/Banner_2_EN.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/aton.com\/en\/sell-out-in-fashion\/","url":"https:\/\/aton.com\/en\/sell-out-in-fashion\/","name":"Sell out in fashion: DPP, certified data and predictive AI - Aton","isPartOf":{"@id":"https:\/\/aton.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/aton.com\/en\/sell-out-in-fashion\/#primaryimage"},"image":{"@id":"https:\/\/aton.com\/en\/sell-out-in-fashion\/#primaryimage"},"thumbnailUrl":"https:\/\/aton.com\/wp-content\/uploads\/2026\/02\/Banner_2_EN.jpg","datePublished":"2026-02-05T11:00:08+00:00","dateModified":"2026-02-06T10:20:11+00:00","description":"From the Digital Product Passport to predictive AI: discover how sell out in fashion becomes a strategic lever for brands and retailers.","breadcrumb":{"@id":"https:\/\/aton.com\/en\/sell-out-in-fashion\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/aton.com\/en\/sell-out-in-fashion\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/aton.com\/en\/sell-out-in-fashion\/#primaryimage","url":"https:\/\/aton.com\/wp-content\/uploads\/2026\/02\/Banner_2_EN.jpg","contentUrl":"https:\/\/aton.com\/wp-content\/uploads\/2026\/02\/Banner_2_EN.jpg","width":1920,"height":1080,"caption":"Sell out in fashion: from DPP to predictive intelligence"},{"@type":"BreadcrumbList","@id":"https:\/\/aton.com\/en\/sell-out-in-fashion\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/aton.com\/en\/"},{"@type":"ListItem","position":2,"name":"Sell out in fashion: from DPP to predictive intelligence"}]},{"@type":"WebSite","@id":"https:\/\/aton.com\/#website","url":"https:\/\/aton.com\/","name":"Aton","description":"Accompagniamo la tua azienda verso la trasformazione digitale sostenibile","publisher":{"@id":"https:\/\/aton.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/aton.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/aton.com\/#organization","name":"Aton S.p.A. Societ\u00e0 Benefit","url":"https:\/\/aton.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/aton.com\/#\/schema\/logo\/image\/","url":"https:\/\/aton.com\/wp-content\/uploads\/2022\/03\/aton_logo.png","contentUrl":"https:\/\/aton.com\/wp-content\/uploads\/2022\/03\/aton_logo.png","width":295,"height":171,"caption":"Aton S.p.A. Societ\u00e0 Benefit"},"image":{"@id":"https:\/\/aton.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/aton.spa\/","https:\/\/www.linkedin.com\/company\/aton-s.p.a.","https:\/\/www.instagram.com\/atonspasocietabenefit\/"]},{"@type":"Person","@id":"https:\/\/aton.com\/#\/schema\/person\/068806d8e72fb4663f061e6cb07b6bfa","name":"Giulia","url":"https:\/\/aton.com\/en\/author\/giulia-smeazzettoaton-com\/"}]}},"_links":{"self":[{"href":"https:\/\/aton.com\/en\/wp-json\/wp\/v2\/posts\/79136","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aton.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aton.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aton.com\/en\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/aton.com\/en\/wp-json\/wp\/v2\/comments?post=79136"}],"version-history":[{"count":2,"href":"https:\/\/aton.com\/en\/wp-json\/wp\/v2\/posts\/79136\/revisions"}],"predecessor-version":[{"id":79143,"href":"https:\/\/aton.com\/en\/wp-json\/wp\/v2\/posts\/79136\/revisions\/79143"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aton.com\/en\/wp-json\/wp\/v2\/media\/79138"}],"wp:attachment":[{"href":"https:\/\/aton.com\/en\/wp-json\/wp\/v2\/media?parent=79136"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}