{"id":79048,"date":"2026-01-20T10:45:34","date_gmt":"2026-01-20T09:45:34","guid":{"rendered":"https:\/\/aton.com\/enterprise-mobility-management-retail-cpg\/"},"modified":"2026-01-23T18:35:38","modified_gmt":"2026-01-23T17:35:38","slug":"enterprise-mobility-management-retail-cpg","status":"publish","type":"post","link":"https:\/\/aton.com\/en\/enterprise-mobility-management-retail-cpg\/","title":{"rendered":"Enterprise mobility management in Retail and CPG: governing mobility to ensure operational continuity"},"content":{"rendered":"<h2><strong>Mobility is everywhere, but without proper control, it becomes a risk.<\/strong><\/h2>\n<p data-start=\"126\" data-end=\"432\">Today, mobility is an integral and indispensable part of organisational infrastructure.<br data-start=\"213\" data-end=\"216\" \/>Mobile devices are used across stores, warehouses, logistics operations and in the field: scanners, tablets, POS systems, printers and IoT devices. Every day, thousands of people rely on these tools to do their jobs.<\/p>\n<p data-start=\"434\" data-end=\"505\"><strong>The issue is not the number of devices, but the ability to govern them<\/strong>.<\/p>\n<p data-start=\"507\" data-end=\"917\">As mobile estates grow, complexity increases too: hidden costs, operational risks and downtime that directly impact sales, service and the overall customer experience.<br data-start=\"674\" data-end=\"677\" \/>It is no coincidence that the global Enterprise Mobility Management (EMM) market reached <strong data-start=\"766\" data-end=\"795\">USD 70.34 billion in 2024<\/strong> and is expected to grow to over <strong data-start=\"828\" data-end=\"855\">USD 710 billion by 2033<\/strong>, with a compound annual growth rate (CAGR) of around <strong data-start=\"909\" data-end=\"916\">29%<\/strong>.<\/p>\n<p data-start=\"919\" data-end=\"980\">This clearly shows that mobility is now a strategic priority.<\/p>\n<div id=\"attachment_79027\" style=\"width: 652px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-79027\" class=\"size-full wp-image-79027\" src=\"https:\/\/aton.com\/wp-content\/uploads\/2026\/01\/Enterprise-Mobility-Management-EMM.png\" alt=\"Enterprise Mobility Management (EMM)\" width=\"642\" height=\"335\" \/><p id=\"caption-attachment-79027\" class=\"wp-caption-text\"><a href=\"https:\/\/straitsresearch.com\/report\/enterprise-mobility-management-market\" target=\"_blank\" rel=\"noopener\">Straits Research<\/a><\/p><\/div>\n<h2><strong>Why Enterprise Mobility Management is a strategic lever today<\/strong><\/h2>\n<p data-start=\"215\" data-end=\"303\">Managing enterprise mobility effectively means working on very concrete business levers:<\/p>\n<ul>\n<li data-start=\"307\" data-end=\"382\"><strong data-start=\"307\" data-end=\"333\">Operational continuity<\/strong>, by preventing disruptions at critical moments<\/li>\n<li data-start=\"385\" data-end=\"457\"><strong data-start=\"385\" data-end=\"413\">Data and device security<\/strong>, in increasingly distributed environments<\/li>\n<li data-start=\"460\" data-end=\"556\"><strong data-start=\"460\" data-end=\"491\">Field workforce performance<\/strong>, which depends on mobile devices to carry out daily activities<\/li>\n<li data-start=\"559\" data-end=\"619\"><strong data-start=\"559\" data-end=\"617\">Reduced downtime, support tickets and unexpected costs<\/strong><\/li>\n<li data-start=\"622\" data-end=\"715\"><strong data-start=\"622\" data-end=\"637\">Scalability<\/strong>, across new store openings, seasonal peaks and rapid organisational changes<\/li>\n<\/ul>\n<p data-start=\"717\" data-end=\"879\">In other words, Enterprise Mobility Management is no longer just an IT concern:<br data-start=\"796\" data-end=\"799\" \/>it is a key component of <strong data-start=\"824\" data-end=\"847\">business continuity<\/strong> and <strong data-start=\"852\" data-end=\"878\">operational efficiency<\/strong>.<\/p>\n<h2><strong>SOTI: an enterprise mobility management platform designed for Retail and CPG<\/strong><\/h2>\n<p data-start=\"200\" data-end=\"367\">In Retail and the CPG sector, mobile device management is not just a technology issue.<br data-start=\"286\" data-end=\"289\" \/>It is a direct lever for <strong>operational continuity, security and service quality<\/strong>.<\/p>\n<p data-start=\"369\" data-end=\"600\">In this context, <a href=\"https:\/\/aton.com\/en\/partners\/soti\/\" target=\"_blank\" rel=\"noopener\"><strong data-start=\"386\" data-end=\"394\">SOTI<\/strong><\/a> stands out as one of the leading platforms for <strong>structured enterprise mobility management<\/strong>, thanks to an approach specifically designed for distributed, dynamic environments with high operational complexity.<\/p>\n<h3>What\u2019s new and what makes the difference today<\/h3>\n<p data-start=\"207\" data-end=\"400\">One of the most distinctive aspects of SOTI\u2019s latest evolution is the enhancement of advanced monitoring and operational analytics capabilities, particularly through the <strong data-start=\"377\" data-end=\"392\">SOTI XSight<\/strong> module.<\/p>\n<p data-start=\"402\" data-end=\"684\">XSight enables both <strong data-start=\"422\" data-end=\"460\">indoor and outdoor device tracking<\/strong>.<br data-start=\"461\" data-end=\"464\" \/>By leveraging radio signal triangulation (Wi-Fi or LTE), it allows organisations to retrace device routes and identify potential coverage issues along operational paths \u2014 in warehouses, stores or during field activities.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-79030 aligncenter\" src=\"https:\/\/aton.com\/wp-content\/uploads\/2026\/01\/Grafiche-articoli.jpg\" alt=\"SOTI XSight.\" width=\"580\" height=\"626\" \/><\/p>\n<p data-start=\"128\" data-end=\"330\">This is complemented by the <strong data-start=\"156\" data-end=\"171\">Hunt Device<\/strong> feature, which allows organisations to quickly search for and locate a specific device using <strong data-start=\"265\" data-end=\"295\">Bluetooth Low Energy (BLE)<\/strong> communication from nearby devices.<\/p>\n<p data-start=\"332\" data-end=\"426\">The result is a tangible reduction in response times, device loss and operational disruptions.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-79033 aligncenter\" src=\"https:\/\/aton.com\/wp-content\/uploads\/2026\/01\/Grafiche-articoli-1.jpg\" alt=\"Hunt Device\" width=\"632\" height=\"474\" \/><\/p>\n<p data-start=\"117\" data-end=\"313\">XSight also integrates <a href=\"https:\/\/soti.net\/resources\/blog\/2025\/introducing-stella-your-ai-powered-assistant\/\" target=\"_blank\" rel=\"noopener\"><strong data-start=\"140\" data-end=\"150\">Stella<\/strong><\/a>, an <strong>AI assistant<\/strong> that allows users to query operational data using natural language, extract relevant information, receive support and generate automated reports.<\/p>\n<p data-start=\"315\" data-end=\"437\">This transforms large volumes of technical data into insights that are immediately actionable for IT and operations teams.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-79036 aligncenter\" src=\"https:\/\/aton.com\/wp-content\/uploads\/2026\/01\/Grafiche-articoli-2.png\" alt=\"Stella SOTI XSight\" width=\"1024\" height=\"435\" \/><\/p>\n<p>These advanced capabilities are part of the <strong data-start=\"152\" data-end=\"173\">SOTI ONE Platform<\/strong>, an integrated solution for managing enterprise mobility and IoT, designed to simplify, secure and optimise operations related to mobile and connected devices across their entire lifecycle.<\/p>\n<h2><strong>From mobility governance to operational value: the SOTI-Aton synergy<\/strong><\/h2>\n<p data-start=\"204\" data-end=\"411\">Turning an <strong>EMM platform into real operational advantage<\/strong> requires a combination of technology, expertise and deep contextual understanding. This is where the synergy between <strong data-start=\"377\" data-end=\"385\">SOTI<\/strong> and <strong data-start=\"390\" data-end=\"398\">Aton<\/strong> takes shape.<\/p>\n<p data-start=\"413\" data-end=\"745\">SOTI provides a robust, advanced platform to govern the complexity of enterprise mobility.<br data-start=\"503\" data-end=\"506\" \/><strong>Aton<\/strong> complements this technology with a <strong>consultative and operational approach<\/strong>, designing and integrating SOTI solutions into the real processes of retailers and CPG organisations, <strong>ensuring adoption, continuity and long-term sustainability<\/strong>.<\/p>\n<p data-start=\"125\" data-end=\"173\">In practical terms, Aton acts as a partner that:<\/p>\n<ul>\n<li><strong>designs the enterprise mobility architecture<\/strong> based on the operational context and business objectives<\/li>\n<li><strong>integrates the SOTI platform<\/strong> into existing store, logistics, warehouse and field processes<\/li>\n<li><strong>manages the solution over time<\/strong>, ensuring stability, continuous updates and scalability<\/li>\n<li data-start=\"469\" data-end=\"552\"><strong>supports customers<\/strong> during critical operational phases, reducing risk and downtime<\/li>\n<\/ul>\n<p data-start=\"554\" data-end=\"645\">This is complemented by structured services that enhance the overall value of the platform:<\/p>\n<ul>\n<li data-start=\"649\" data-end=\"677\">implementation and rollout<\/li>\n<li data-start=\"680\" data-end=\"702\">hardware maintenance<\/li>\n<li data-start=\"705\" data-end=\"731\"><a href=\"https:\/\/aton.com\/en\/service-desk\/\" target=\"_blank\" rel=\"noopener\">support and service desk<\/a><\/li>\n<li data-start=\"734\" data-end=\"755\"><a href=\"https:\/\/aton.com\/en\/hardware-maintenance-business-continuity\/\" target=\"_blank\" rel=\"noopener\">business continuity<\/a><\/li>\n<\/ul>\n<p data-start=\"757\" data-end=\"903\">The result is a more streamlined and continuously monitored approach to enterprise mobility management, designed to ensure operational continuity.<\/p>\n<h2><strong>Real-world use cases in Retail and CPG: when SOTI and Aton make the difference<\/strong><\/h2>\n<p>In real operational environments, the SOTI\u2013Aton combination translates into tangible results.<\/p>\n<h3>Gruppo DMO<\/h3>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-46763 alignleft\" src=\"https:\/\/aton.com\/wp-content\/uploads\/2022\/09\/retail-gruppo-dmo-e1684246994215-300x124.png\" alt=\"retail-gruppo-dmo-logo\" width=\"234\" height=\"97\" srcset=\"https:\/\/aton.com\/wp-content\/uploads\/2022\/09\/retail-gruppo-dmo-e1684246994215-300x124.png 300w, https:\/\/aton.com\/wp-content\/uploads\/2022\/09\/retail-gruppo-dmo-e1684246994215-768x317.png 768w, https:\/\/aton.com\/wp-content\/uploads\/2022\/09\/retail-gruppo-dmo-e1684246994215-1024x423.png 1024w, https:\/\/aton.com\/wp-content\/uploads\/2022\/09\/retail-gruppo-dmo-e1684246994215.png 1375w\" sizes=\"auto, (max-width: 234px) 100vw, 234px\" \/><\/h3>\n<p data-start=\"154\" data-end=\"584\">More than <strong data-start=\"164\" data-end=\"181\">1,000 devices<\/strong> to manage across stores, with the need to ensure real-time monitoring and rapid response. Thanks to Aton\u2019s <a href=\"https:\/\/aton.com\/en\/oneretail\/\" target=\"_blank\" rel=\"noopener\"><strong data-start=\"289\" data-end=\"304\">.one Retail<\/strong><\/a> store management solution, many activities have been shifted from the back office to handheld devices used by in-store staff: information is centralised, stock management is more efficient, the risk of out-of-stock is reduced, and processes are faster across <strong data-start=\"564\" data-end=\"583\">over 580 stores<\/strong>.<\/p>\n<p data-start=\"586\" data-end=\"795\">Aton\u2019s direct support for stores, combined with centralised remote device management through the <strong data-start=\"683\" data-end=\"704\">SOTI ONE Platform<\/strong>, has enabled DMO to relieve its internal IT department from day-to-day support activities.<\/p>\n<p data-start=\"797\" data-end=\"922\">The result? Consistent store management, with standardised configurations and greater operational efficiency &#8211; even at scale.<\/p>\n<p><strong><div class=\"custom_button\"><a href=\"https:\/\/aton.com\/wp-content\/uploads\/2025\/07\/DMO-Aton_GDOWeek_30.06.25.pdf\" class=\"dropbtn mx-auto _slim\" title=\"READ THE CASE STUDY\" target=\"\" ><div class=\"dropbtn_content\">READ THE CASE STUDY<\/div><div class=\"dropbtn_drop\"><i class=\"sn_sprite _button_drop \"><svg viewBox=\"0 0 147 64\"><use xlink:href=\"\/wp-content\/themes\/aton\/assets\/images\/icons.svg#button-drop\" \/><\/svg><\/i><\/div><div class=\"dropbtn_spacer\"><\/div><\/a><\/div><\/strong><\/p>\n<h3>Caff\u00e8 Vergnano<\/h3>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-48141 alignleft\" src=\"https:\/\/aton.com\/wp-content\/uploads\/2023\/02\/Logo-CV-2020-01-e1675769338288-300x300.png\" alt=\"caff\u00e8-vergnano-logo-img\" width=\"104\" height=\"104\" srcset=\"https:\/\/aton.com\/wp-content\/uploads\/2023\/02\/Logo-CV-2020-01-e1675769338288-300x300.png 300w, https:\/\/aton.com\/wp-content\/uploads\/2023\/02\/Logo-CV-2020-01-e1675769338288-150x150.png 150w, https:\/\/aton.com\/wp-content\/uploads\/2023\/02\/Logo-CV-2020-01-e1675769338288.png 600w\" sizes=\"auto, (max-width: 104px) 100vw, 104px\" \/><\/strong><\/p>\n<p data-start=\"142\" data-end=\"533\">More than <strong data-start=\"152\" data-end=\"174\">100 mobile devices<\/strong> used for van sales, deployed across Italy and neighbouring countries, needed to be managed in real time while ensuring operational continuity and reliable data exchange. Before working with Aton and SOTI, these activities required significant time and resources, with the risk that device loss or technical issues could disrupt agents\u2019 day-to-day operations.<\/p>\n<p data-start=\"535\" data-end=\"855\">The integration between Aton\u2019s <a href=\"https:\/\/aton.com\/en\/onevan-van-sales-direct-store-delivery\/\" target=\"_blank\" rel=\"noopener\"><strong data-start=\"566\" data-end=\"578\">.one VAN<\/strong><\/a> solution and <strong data-start=\"592\" data-end=\"604\">SOTI ONE<\/strong> enabled centralised, remote device management, simplifying field operations and supporting a faster, more reliable and controlled sales process. The result is tangible benefits in terms of sales force productivity and stronger customer relationships.<\/p>\n<p><strong><div class=\"custom_button\"><a href=\"https:\/\/aton.com\/en\/case-studies\/caffe-vergnano\/\" class=\"dropbtn mx-auto _slim\" title=\"READ THE CASE STUDY\" target=\"\" ><div class=\"dropbtn_content\">READ THE CASE STUDY<\/div><div class=\"dropbtn_drop\"><i class=\"sn_sprite _button_drop \"><svg viewBox=\"0 0 147 64\"><use xlink:href=\"\/wp-content\/themes\/aton\/assets\/images\/icons.svg#button-drop\" \/><\/svg><\/i><\/div><div class=\"dropbtn_spacer\"><\/div><\/a><\/div><\/strong><\/p>\n<h2><strong>An integrated approach: technology, services and industry expertise<\/strong><\/h2>\n<p data-start=\"211\" data-end=\"229\">SOTI + Aton means:<\/p>\n<ul>\n<li data-start=\"233\" data-end=\"252\">robust technology<\/li>\n<li data-start=\"255\" data-end=\"276\">structured services<\/li>\n<li data-start=\"279\" data-end=\"325\">deep expertise in the <a href=\"https:\/\/aton.com\/en\/sectors\/retail\/\" target=\"_blank\" rel=\"noopener\">Retail<\/a> and <a href=\"https:\/\/aton.com\/en\/sectors\/food-consumer-goods\/\" target=\"_blank\" rel=\"noopener\">CPG<\/a> sectors<\/li>\n<\/ul>\n<p data-start=\"327\" data-end=\"350\">The benefits are clear:<\/p>\n<ul>\n<li data-start=\"354\" data-end=\"380\">reduced operational risk<\/li>\n<li data-start=\"383\" data-end=\"406\">faster response times<\/li>\n<li data-start=\"409\" data-end=\"436\">a single point of contact<\/li>\n<li data-start=\"439\" data-end=\"473\">a solution that scales over time<\/li>\n<\/ul>\n<h2><strong>Building a solid and sustainable enterprise mobility strategy<\/strong><\/h2>\n<p data-start=\"224\" data-end=\"346\">Enterprise mobility is set to keep growing. The real difference lies in the ability to govern it &#8211; not simply react to it.<\/p>\n<p data-start=\"348\" data-end=\"613\"><strong>Do you want to improve device management across your Retail or CPG ecosystem?<\/strong><br data-start=\"425\" data-end=\"428\" \/>Talk to an Aton expert and discover how to reduce operational complexity, downtime and security risks through a robust, scalable and sustainable enterprise mobility management strategy.<\/p>\n<p data-start=\"615\" data-end=\"691\"><strong>Because technology is only the starting point: real value is built together.<\/strong><\/p>\n<p><strong><div class=\"custom_button\"><a href=\"https:\/\/aton.com\/en\/contact\/\" class=\"dropbtn mx-auto _slim\" title=\"Talk to an Aton expert\" target=\"\" ><div class=\"dropbtn_content\">Talk to an Aton expert<\/div><div class=\"dropbtn_drop\"><i class=\"sn_sprite _button_drop \"><svg viewBox=\"0 0 147 64\"><use xlink:href=\"\/wp-content\/themes\/aton\/assets\/images\/icons.svg#button-drop\" \/><\/svg><\/i><\/div><div class=\"dropbtn_spacer\"><\/div><\/a><\/div><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mobility is everywhere, but without proper control, it becomes a risk. Today, mobility is an integral and indispensable part of organisational infrastructure.Mobile devices are used across stores, warehouses, logistics operations and in the field: scanners, tablets, POS systems, printers and IoT devices. Every day, thousands of people rely on these tools to do their jobs. [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":79050,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false},"class_list":["post-79048","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","keyword-tech-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Enterprise mobility management with SOTI, delivered by Aton<\/title>\n<meta name=\"description\" content=\"Mobile devices, operational continuity and security: discover enterprise mobility management with SOTI and Aton\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aton.com\/en\/enterprise-mobility-management-retail-cpg\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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