{"id":78316,"date":"2025-11-14T12:03:48","date_gmt":"2025-11-14T11:03:48","guid":{"rendered":"https:\/\/aton.com\/?p=78316"},"modified":"2025-11-14T12:04:02","modified_gmt":"2025-11-14T11:04:02","slug":"aton-and-gtn-joint-venture","status":"publish","type":"post","link":"https:\/\/aton.com\/en\/aton-and-gtn-joint-venture\/","title":{"rendered":"Joint venture between Aton and GTN: accelerating retail digitalisation together"},"content":{"rendered":"<h2 aria-level=\"2\"><strong>A more complete technology ecosystem for the future of retail\u00a0<\/strong><\/h2>\n<p>When I think about Aton\u2019s evolution in recent years, it\u2019s clear to me how much stronger our ambition has become to establish ourselves as\u00a0<strong>a point of reference for retailers<\/strong>.<\/p>\n<p><span data-contrast=\"none\"><strong><a href=\"https:\/\/aton.com\/en\/sectors\/retail\/\" target=\"_blank\" rel=\"noopener\">Retail<\/a>,<\/strong> by its very nature, <strong>is a<\/strong> <strong>dynamic world<\/strong>: every day stores have to coordinate multiple technology providers to manage checkout operations, payment systems, back-office processes, mobile computing, promotion management and omnichannel integration. All of this creates growing complexity, fragmented processes and operational costs that are increasingly difficult to control.<\/span><\/p>\n<p><span data-contrast=\"none\">This growing complexity is, at its core, the result of <strong>technology fragmentation<\/strong>, and this is exactly why, at Aton, we are committed to redefining industry standards, in a sector that urgently needs integrated solutions.<\/span><\/p>\n<p><span data-contrast=\"none\">It is this vision that led to <strong>our joint venture with GTN<\/strong>: a new entity built on the combined value of our shared strengths,\u00a0created <strong>to offer the market a complete technology ecosystem<\/strong>, with deep expertise in retail digitalisation and a strong capacity for investment in research and development.<\/span><\/p>\n<p><span data-ccp-props=\"{}\">It is far more than a strategic move: it reflects <strong>a shared view of business culture and the future of retail<\/strong>, grounded in common values of innovation, sustainability and customer focus. In many ways, it is a technology hub dedicated to the digitalisation of retail operations and product traceability, where experience and specialist expertise come together to create greater value.<\/span><\/p>\n<h2 aria-level=\"2\"><strong>How does the union between Aton and GTN create greater value?\u00a0<\/strong><\/h2>\n<p>Aton and GTN complement each other\u2019s offering and teams.<\/p>\n<p><span data-ccp-props=\"{}\">On our side, we bring <strong>a comprehensive range of digital solutions for industry and distribution<\/strong>, supported by an ambitious roadmap for <strong>new software products<\/strong> designed to accelerate the sector\u2019s digital transformation.<\/span><\/p>\n<p><span data-contrast=\"none\">On the other hand, we can rely on <strong>385 direct employees<\/strong> and <strong>a turnover of 33 million euros<\/strong> \u2014 a scale that enables us to guarantee solidity, specialist expertise and strong investment capacity. <\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p>What\u2019s more, this close synergy finally allows us to bridge a clear gap in the market: giving retailers <strong>a single point of reference for adopting the most advanced and innovative solutions<\/strong>.<\/p>\n<p>Today, our offering is truly distinctive and enhanced by AI: it includes advanced checkout systems, intelligent back-office solutions, digital signage, and mobile and omnichannel platforms designed to serve customers better and strengthen their relationship with the brand.<\/p>\n<p>Our union with GTN has the potential to give retail businesses a genuine competitive advantage.<\/p>\n<p><strong><div class=\"custom_button\"><a href=\"#\" class=\"dropbtn mx-auto _slim\" title=\"Find out more about our joint venture\" target=\"\" ><div class=\"dropbtn_content\">Find out more about our joint venture<\/div><div class=\"dropbtn_drop\"><i class=\"sn_sprite _button_drop \"><svg viewBox=\"0 0 147 64\"><use xlink:href=\"\/wp-content\/themes\/aton\/assets\/images\/icons.svg#button-drop\" \/><\/svg><\/i><\/div><div class=\"dropbtn_spacer\"><\/div><\/a><\/div><\/strong><br \/>\n<span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"2\"><strong>Why are Aton and GTN the perfect combination?<\/strong><\/h2>\n<p><span data-contrast=\"none\">We have a great deal in common with GTN: we share a long track record of success, we are both established players in the market, and our business model is rooted in deep expertise in digital technologies for sales.<\/span><\/p>\n<p><span data-contrast=\"none\"><strong>Software, consultancy services and continuous investment in R&amp;D<\/strong> have driven Aton\u2019s growth towards a recognised specialisation in mobile and distributed computing. With the <strong><a href=\"https:\/\/aton.com\/en\/one-software-platform\/\" target=\"_blank\" rel=\"noopener\">.one platform<\/a><\/strong>, we are reshaping market standards, offering solutions based on AI, cloud and edge computing, RFID and mobile computing. This journey earned us a place this year among the 12\u00a0\u201c<a href=\"https:\/\/aton.com\/en\/aton-in-silicon-valley-italian-excellence-ai-empowering-companies\/\" target=\"_blank\" rel=\"noopener\">Imprese Vincenti<\/a>\u201d selected by INNOVIT and Intesa Sanpaolo, and gave us the opportunity to bring our technology to the global epicentre of innovation \u2014 Silicon Valley.<\/span><\/p>\n<p><span data-contrast=\"none\">For its part, the <strong>Friuli-based company <a href=\"https:\/\/www.gtngroup.it\/\" target=\"_blank\" rel=\"noopener\">GTN<\/a><\/strong>, has developed solid expertise in software, hardware and the services that support entire retail chains, with a particular focus on checkout systems and the technologies that improve efficiency in hospitality and other commercial sectors.<\/span><br \/>\n<span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"2\"><strong>Shaping retail\u2019s digital future side by side<\/strong><\/h2>\n<p><span data-contrast=\"none\">For us, the collaboration with GTN marks a decisive step in the strategic path we began in recent years, strengthened by the acquisition of Teksmar \u2014 the first company to make a concrete contribution to the development of <strong>our new technology ecosystem<\/strong>.<\/span><\/p>\n<p><span data-contrast=\"none\">The partnership with GTN shows that <strong>it is entirely possible to do business together as if we were a single company<\/strong>. We have created a cohesive group without the need for shareholding structures, built instead on solid foundations: mutual respect, a shared culture, a clear and ambitious vision, and well-defined objectives that steer us in the same direction.<\/span><\/p>\n<p><span data-contrast=\"none\">Together with GTN <strong>we are looking beyond national borders<\/strong>. We share the ambition to grow by welcoming complementary organisations, with the strategic aim of bringing expertise and perspectives together in a single network capable of delivering valuable solutions to our customers \u2014 and enabling us to \u201c<strong><em>become champions of the market<\/em><\/strong>\u201d, to use <a href=\"https:\/\/www.linkedin.com\/in\/paola-geretti-32b3b388\/\" target=\"_blank\" rel=\"noopener\">Paola Geretti<\/a>&#8216;s own words<a href=\"https:\/\/www.linkedin.com\/in\/paola-geretti-32b3b388\/\" target=\"_blank\" rel=\"noopener\">,<\/a> the CEO of GTN.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A more complete technology ecosystem for the future of retail\u00a0 When I think about Aton\u2019s evolution in recent years, it\u2019s clear to me how much stronger our ambition has become to establish ourselves as\u00a0a point of reference for retailers. Retail, by its very nature, is a dynamic world: every day stores have to coordinate multiple [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":78294,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false},"class_list":["post-78316","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","keyword-people-en","keyword-retail-management-en","keyword-tech-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Joint venture between Aton and GTN: accelerating retail digitalisation together - Aton<\/title>\n<meta name=\"description\" content=\"Aton and GTN are combining their expertise in a joint venture dedicated to retail digitalisation, creating a new technology hub.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aton.com\/en\/aton-and-gtn-joint-venture\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Joint venture between Aton and GTN: accelerating retail digitalisation together - Aton\" \/>\n<meta property=\"og:description\" content=\"Aton and GTN are combining their expertise in a joint venture dedicated to retail digitalisation, creating a new technology hub.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/aton.com\/en\/aton-and-gtn-joint-venture\/\" \/>\n<meta property=\"og:site_name\" content=\"Aton\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/aton.spa\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-14T11:03:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-14T11:04:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/aton.com\/wp-content\/uploads\/2025\/11\/Banner-articoli-sito-1-5.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Giulia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Giulia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/aton.com\/en\/aton-and-gtn-joint-venture\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/aton.com\/en\/aton-and-gtn-joint-venture\/\"},\"author\":{\"name\":\"Giulia\",\"@id\":\"https:\/\/aton.com\/#\/schema\/person\/068806d8e72fb4663f061e6cb07b6bfa\"},\"headline\":\"Joint venture between Aton and GTN: accelerating retail digitalisation together\",\"datePublished\":\"2025-11-14T11:03:48+00:00\",\"dateModified\":\"2025-11-14T11:04:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/aton.com\/en\/aton-and-gtn-joint-venture\/\"},\"wordCount\":769,\"publisher\":{\"@id\":\"https:\/\/aton.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/aton.com\/en\/aton-and-gtn-joint-venture\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/aton.com\/wp-content\/uploads\/2025\/11\/Banner-articoli-sito-1-5.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/aton.com\/en\/aton-and-gtn-joint-venture\/\",\"url\":\"https:\/\/aton.com\/en\/aton-and-gtn-joint-venture\/\",\"name\":\"Joint venture between Aton and GTN: accelerating retail digitalisation together - Aton\",\"isPartOf\":{\"@id\":\"https:\/\/aton.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/aton.com\/en\/aton-and-gtn-joint-venture\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/aton.com\/en\/aton-and-gtn-joint-venture\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/aton.com\/wp-content\/uploads\/2025\/11\/Banner-articoli-sito-1-5.jpg\",\"datePublished\":\"2025-11-14T11:03:48+00:00\",\"dateModified\":\"2025-11-14T11:04:02+00:00\",\"description\":\"Aton and GTN are combining their expertise in a joint venture dedicated to retail digitalisation, creating a new technology hub.\",\"breadcrumb\":{\"@id\":\"https:\/\/aton.com\/en\/aton-and-gtn-joint-venture\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/aton.com\/en\/aton-and-gtn-joint-venture\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/aton.com\/en\/aton-and-gtn-joint-venture\/#primaryimage\",\"url\":\"https:\/\/aton.com\/wp-content\/uploads\/2025\/11\/Banner-articoli-sito-1-5.jpg\",\"contentUrl\":\"https:\/\/aton.com\/wp-content\/uploads\/2025\/11\/Banner-articoli-sito-1-5.jpg\",\"width\":1920,\"height\":1080,\"caption\":\"Joint Venture Aton-GTN\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/aton.com\/en\/aton-and-gtn-joint-venture\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/aton.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Joint venture between Aton and GTN: accelerating retail digitalisation together\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/aton.com\/#website\",\"url\":\"https:\/\/aton.com\/\",\"name\":\"Aton\",\"description\":\"Accompagniamo la tua azienda verso la trasformazione digitale sostenibile\",\"publisher\":{\"@id\":\"https:\/\/aton.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/aton.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/aton.com\/#organization\",\"name\":\"Aton S.p.A. Societ\u00e0 Benefit\",\"url\":\"https:\/\/aton.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/aton.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/aton.com\/wp-content\/uploads\/2022\/03\/aton_logo.png\",\"contentUrl\":\"https:\/\/aton.com\/wp-content\/uploads\/2022\/03\/aton_logo.png\",\"width\":295,\"height\":171,\"caption\":\"Aton S.p.A. Societ\u00e0 Benefit\"},\"image\":{\"@id\":\"https:\/\/aton.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/aton.spa\/\",\"https:\/\/www.linkedin.com\/company\/aton-s.p.a.\",\"https:\/\/www.instagram.com\/atonspasocietabenefit\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/aton.com\/#\/schema\/person\/068806d8e72fb4663f061e6cb07b6bfa\",\"name\":\"Giulia\",\"url\":\"https:\/\/aton.com\/en\/author\/giulia-smeazzettoaton-com\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Joint venture between Aton and GTN: accelerating retail digitalisation together - Aton","description":"Aton and GTN are combining their expertise in a joint venture dedicated to retail digitalisation, creating a new technology hub.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/aton.com\/en\/aton-and-gtn-joint-venture\/","og_locale":"en_US","og_type":"article","og_title":"Joint venture between Aton and GTN: accelerating retail digitalisation together - Aton","og_description":"Aton and GTN are combining their expertise in a joint venture dedicated to retail digitalisation, creating a new technology hub.","og_url":"https:\/\/aton.com\/en\/aton-and-gtn-joint-venture\/","og_site_name":"Aton","article_publisher":"https:\/\/www.facebook.com\/aton.spa\/","article_published_time":"2025-11-14T11:03:48+00:00","article_modified_time":"2025-11-14T11:04:02+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/aton.com\/wp-content\/uploads\/2025\/11\/Banner-articoli-sito-1-5.jpg","type":"image\/jpeg"}],"author":"Giulia","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Giulia","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/aton.com\/en\/aton-and-gtn-joint-venture\/#article","isPartOf":{"@id":"https:\/\/aton.com\/en\/aton-and-gtn-joint-venture\/"},"author":{"name":"Giulia","@id":"https:\/\/aton.com\/#\/schema\/person\/068806d8e72fb4663f061e6cb07b6bfa"},"headline":"Joint venture between Aton and GTN: accelerating retail digitalisation together","datePublished":"2025-11-14T11:03:48+00:00","dateModified":"2025-11-14T11:04:02+00:00","mainEntityOfPage":{"@id":"https:\/\/aton.com\/en\/aton-and-gtn-joint-venture\/"},"wordCount":769,"publisher":{"@id":"https:\/\/aton.com\/#organization"},"image":{"@id":"https:\/\/aton.com\/en\/aton-and-gtn-joint-venture\/#primaryimage"},"thumbnailUrl":"https:\/\/aton.com\/wp-content\/uploads\/2025\/11\/Banner-articoli-sito-1-5.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/aton.com\/en\/aton-and-gtn-joint-venture\/","url":"https:\/\/aton.com\/en\/aton-and-gtn-joint-venture\/","name":"Joint venture between Aton and GTN: accelerating retail digitalisation together - Aton","isPartOf":{"@id":"https:\/\/aton.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/aton.com\/en\/aton-and-gtn-joint-venture\/#primaryimage"},"image":{"@id":"https:\/\/aton.com\/en\/aton-and-gtn-joint-venture\/#primaryimage"},"thumbnailUrl":"https:\/\/aton.com\/wp-content\/uploads\/2025\/11\/Banner-articoli-sito-1-5.jpg","datePublished":"2025-11-14T11:03:48+00:00","dateModified":"2025-11-14T11:04:02+00:00","description":"Aton and GTN are combining their expertise in a joint venture dedicated to retail digitalisation, creating a new technology hub.","breadcrumb":{"@id":"https:\/\/aton.com\/en\/aton-and-gtn-joint-venture\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/aton.com\/en\/aton-and-gtn-joint-venture\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/aton.com\/en\/aton-and-gtn-joint-venture\/#primaryimage","url":"https:\/\/aton.com\/wp-content\/uploads\/2025\/11\/Banner-articoli-sito-1-5.jpg","contentUrl":"https:\/\/aton.com\/wp-content\/uploads\/2025\/11\/Banner-articoli-sito-1-5.jpg","width":1920,"height":1080,"caption":"Joint Venture Aton-GTN"},{"@type":"BreadcrumbList","@id":"https:\/\/aton.com\/en\/aton-and-gtn-joint-venture\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/aton.com\/en\/"},{"@type":"ListItem","position":2,"name":"Joint venture between Aton and GTN: accelerating retail digitalisation together"}]},{"@type":"WebSite","@id":"https:\/\/aton.com\/#website","url":"https:\/\/aton.com\/","name":"Aton","description":"Accompagniamo la tua azienda verso la trasformazione digitale sostenibile","publisher":{"@id":"https:\/\/aton.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/aton.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/aton.com\/#organization","name":"Aton S.p.A. Societ\u00e0 Benefit","url":"https:\/\/aton.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/aton.com\/#\/schema\/logo\/image\/","url":"https:\/\/aton.com\/wp-content\/uploads\/2022\/03\/aton_logo.png","contentUrl":"https:\/\/aton.com\/wp-content\/uploads\/2022\/03\/aton_logo.png","width":295,"height":171,"caption":"Aton S.p.A. Societ\u00e0 Benefit"},"image":{"@id":"https:\/\/aton.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/aton.spa\/","https:\/\/www.linkedin.com\/company\/aton-s.p.a.","https:\/\/www.instagram.com\/atonspasocietabenefit\/"]},{"@type":"Person","@id":"https:\/\/aton.com\/#\/schema\/person\/068806d8e72fb4663f061e6cb07b6bfa","name":"Giulia","url":"https:\/\/aton.com\/en\/author\/giulia-smeazzettoaton-com\/"}]}},"_links":{"self":[{"href":"https:\/\/aton.com\/en\/wp-json\/wp\/v2\/posts\/78316","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aton.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aton.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aton.com\/en\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/aton.com\/en\/wp-json\/wp\/v2\/comments?post=78316"}],"version-history":[{"count":2,"href":"https:\/\/aton.com\/en\/wp-json\/wp\/v2\/posts\/78316\/revisions"}],"predecessor-version":[{"id":78334,"href":"https:\/\/aton.com\/en\/wp-json\/wp\/v2\/posts\/78316\/revisions\/78334"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aton.com\/en\/wp-json\/wp\/v2\/media\/78294"}],"wp:attachment":[{"href":"https:\/\/aton.com\/en\/wp-json\/wp\/v2\/media?parent=78316"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}