{"id":75542,"date":"2024-09-25T16:56:48","date_gmt":"2024-09-25T14:56:48","guid":{"rendered":"https:\/\/aton.com\/paris-retail-week-2024\/"},"modified":"2025-08-22T16:23:01","modified_gmt":"2025-08-22T14:23:01","slug":"paris-retail-week-2024","status":"publish","type":"post","link":"https:\/\/aton.com\/en\/paris-retail-week-2024\/","title":{"rendered":"Paris Retail Week 2024"},"content":{"rendered":"

Paris Retail Week: key differences from EuroCIS<\/strong><\/h2>\n

From 17 to 19 September, Paris hosted Paris Retail Week<\/a><\/strong>, which in 2025 will become the largest retail fair in Europe.<\/p>\n

Compared with EuroCIS in D\u00fcsseldorf last February<\/a> \u2013 a fair with a similar format \u2013 attention towards self check-out and payment systems<\/strong> remained strong. However, a surprising absence was that of electronic labels, which were centre stage in Germany but barely visible in Paris.<\/p>\n

One major change at Paris Retail Week was the shift from automatic reordering functionality, the undisputed highlight in D\u00fcsseldorf, to the central role of mobility in retail operations<\/strong>. This trend, which particularly caught my attention, saw desktop interfaces almost completely disappear from the stands, replaced by mobile solutions for back-office management, checkout and logistics. For over 20 years, Aton has focused on mobility systems to deliver efficiency and speed<\/strong> to customers, and is now aligned with the vision of many companies investing in this approach.<\/p>\n

Our .<\/span>one suite<\/strong><\/a> fully embodies this philosophy, offering unified management of all operations<\/strong>: from inventory<\/a> with product master data<\/a> coded<\/strong> at headquarters, to real-time stock management<\/strong>, even when a salesperson is out in the field. Stock management<\/strong><\/a>, a critical point for the entire ecosystem, was indeed a hot topic at the fair: monitoring stock from the start to the end of the production cycle is essential in a \u201cUnified Commerce<\/strong>\u201d perspective.<\/p>\n

Another aspect that caught my eye was the massive presence of companies offering both B2B and B2C e-commerce solutions<\/strong>, often integrated with AI<\/a>. Their focus was on stock, product presentation, integration with checkout and back-office systems, and strategies to improve customer engagement (including Instagram-like e-commerce). In this context, portals have been enriched with new features<\/strong>: from clearly visible multilingual reviews, to AI-powered SEO analysis, and even automated webpage creation. At Aton, we know the value of B2B portals<\/a> well \u2013 part of our .<\/span>one<\/strong> suite \u2013 which has already brought significant benefits to our clients.<\/p>\n

AI takes centre stage in Paris<\/strong><\/h2>\n

Artificial intelligence, once again the real star in Paris, appeared more mature than it had in February<\/a>. Beyond ideas, we now see concrete solutions such as:<\/p>\n