{"id":75536,"date":"2024-03-21T11:50:13","date_gmt":"2024-03-21T10:50:13","guid":{"rendered":"https:\/\/aton.com\/alimentaria-barcellona\/"},"modified":"2025-08-22T15:18:46","modified_gmt":"2025-08-22T13:18:46","slug":"alimentaria-barcelona","status":"publish","type":"post","link":"https:\/\/aton.com\/en\/alimentaria-barcelona\/","title":{"rendered":"Alimentaria 2024: shaping the future of food & beverage from Barcelona"},"content":{"rendered":"

This week Jessica<\/a> and I attended the biennial Alimentaria Fair<\/a> in Barcelona,<\/strong> Spain\u2019s leading event for the food & beverage sector<\/strong> and contemporary gastronomy,<\/strong> and one of Europe\u2019s main reference points for this fast-evolving industry, with over 3,800 exhibitors<\/strong> and 150,000 visitors<\/strong> from all over the world.<\/p>\n

It was a highly positive experience as we had the opportunity to open<\/strong> a<\/strong> dialogue<\/strong> with both local and international players in the restaurant business, agri-food distribution, hospitality and catering.<\/p>\n

\"Fiera<\/p>\n

Many of the companies exhibiting at the fair operate in the Ho.Re.Ca. channel<\/strong>, focusing on the sale and distribution of food products to the restaurant, hotel and catering sectors. At some stands we were offered eco-friendly and biodegradable dishes and utensils \u2013 a clear sign that sustainability<\/strong> is a key driver in this industry.<\/p>\n

We also observed that many businesses still manage orders in a rather unstructured and poorly organised way<\/strong>, despite already having IT applications in place. We therefore believe there is considerable room for growth for Spanish companies, which, with the support of advanced software and services<\/strong>, could sell more and sell better.<\/p>\n

The adoption of sustainable digital solutions<\/strong> makes it possible to manage all sales and distribution channels in a synergistic way, bringing significant benefits<\/strong> for:<\/p>\n