{"id":75509,"date":"2023-08-31T12:48:30","date_gmt":"2023-08-31T10:48:30","guid":{"rendered":"https:\/\/aton.com\/perche-un-cashcarry-ha-bisogno-di-un-portale-b2b\/"},"modified":"2025-09-16T17:54:18","modified_gmt":"2025-09-16T15:54:18","slug":"b2b-portal-for-cash-and-carry","status":"publish","type":"post","link":"https:\/\/aton.com\/en\/b2b-portal-for-cash-and-carry\/","title":{"rendered":"Why a Cash & Carry should use a B2B portal"},"content":{"rendered":"

Cash & Carry: past and present<\/strong><\/h2>\n

Since I delved into the digital world, I\u2019ve often heard tales of “how things used to be”. Digitalisation is now deeply embedded in our lives, and I’m always fascinated by how things were done in the past.<\/p>\n

Once upon a time, agents<\/strong> would drive hundreds of kilometres each day visiting their clients. After visiting, they\u2019d return to the office, leave cheques and some cash, pull out their scribbled notes listing the items to order, and carry on with their work.<\/p>\n

Later, tablets<\/strong> arrived and changed everything: orders<\/strong> could be sent directly to headquarters without intermediary steps; payments<\/strong> could be logged by the client; and catalogues<\/strong> could be browsed without lugging around heavy folders.<\/p>\n

Today, companies are asking us to go a step further:<\/strong> to support clients even when no physical salesperson is present, offering them a truly comprehensive service<\/strong>.<\/p>\n

Our dedicated offering for Cash & Carry<\/strong> businesses was created to ensure enhanced client management<\/strong>, increased volumes,<\/strong> improved customer loyalty,<\/strong> and better communication<\/strong> between headquarters and end clients<\/strong>.<\/p>\n

The .<\/span>onSales B2B<\/strong> platform, used by leading players like Cattel<\/strong><\/a> and Granarolo<\/strong><\/a>, combines the convenience of online purchasing with that of a traditional physical outlet: the client places an order via their preferred device and collects it using Click & Collect<\/strong> or Home Delivery<\/strong>.<\/p>\n

Meanwhile, in-store staff, once they receive the order, can pick<\/strong> the requested products<\/strong> directly in the aisle <\/strong>using a mobile device. To explore further, we recommend this article \ud83d\udc49 .<\/span>onSales B2B<\/strong>: the E-Commerce devoted to Cash&Carry.<\/a><\/p>\n

Why Cash & Carry Businesses need a B2B portal<\/h2>\n

In my previous article<\/a>, I shared the advantages enjoyed by end users when purchasing from Cash & Carry businesses that use a B2B portal<\/strong>. Now I\u2019d like to focus on the benefits for the company:<\/p>\n