{"id":75491,"date":"2023-04-27T10:18:59","date_gmt":"2023-04-27T08:18:59","guid":{"rendered":"https:\/\/aton.com\/farmacia-vendite-canale-specializzato\/"},"modified":"2025-09-09T12:26:46","modified_gmt":"2025-09-09T10:26:46","slug":"pharmacy-sales-specialised-retail","status":"publish","type":"post","link":"https:\/\/aton.com\/en\/pharmacy-sales-specialised-retail\/","title":{"rendered":"Pharmacy: sales in specialised retail"},"content":{"rendered":"<h2><strong>Pharmacies today: sales trends and analysis<\/strong><\/h2>\n<p>The experience we have when entering a pharmacy today is completely different from that of a few years ago.<\/p>\n<p>These <strong>specialised shops<\/strong> now follow <strong>trade marketing principles<\/strong> to enhance the customer experience:<\/p>\n<ul>\n<li><strong><em>digital signage<\/em><\/strong> both outside and inside the store,<\/li>\n<li><strong>careful design <\/strong>of the shop window layout and product shelf placement,<\/li>\n<li><strong>self-service areas<\/strong> or departments alongside the traditional counter, where friendly staff are ready to help us with our aches, concerns and doubts.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-48639\" title=\"Pharmacy-Drugstore-Aton-Freepik-img\" src=\"https:\/\/aton.com\/wp-content\/uploads\/2023\/04\/Farmacia-merchandising-Aton.jpeg\" alt=\"Pharmacy-Drugstore-Aton-Freepik-img\" width=\"686\" height=\"386\" srcset=\"https:\/\/aton.com\/wp-content\/uploads\/2023\/04\/Farmacia-merchandising-Aton.jpeg 1920w, https:\/\/aton.com\/wp-content\/uploads\/2023\/04\/Farmacia-merchandising-Aton-1536x864.jpeg 1536w\" sizes=\"auto, (max-width: 686px) 100vw, 686px\" \/><\/p>\n<h2><strong>Pharmacy: booming sales of supplements and non-medicinal products<\/strong><\/h2>\n<p>Reading the latest <a href=\"https:\/\/www.quotidianosanita.it\/allegati\/allegato1663320898.pdf\" target=\"_blank\" rel=\"noopener\">Mediobanca<\/a> report, we find data that support these perceptions.<\/p>\n<p><strong>Italian pharmacies<\/strong> show a higher level of coverage than the EU average, with <strong>one outlet every 2,977 inhabitants,<\/strong> compared with a European average of one pharmacy every 3,245 inhabitants.<\/p>\n<p>Despite the exponential growth of competing channels such as <strong>GDO corners<\/strong>, which since 2010 have grown by <strong>+68%<\/strong>, <strong>pharmacies<\/strong> report <strong>+11.8%<\/strong> and maintain a share of over 9<strong>0% of the market for non-prescription products<\/strong>.<\/p>\n<p>Today, in fact, pharmacies offer <strong>a wide range of specific products beyond <\/strong><strong>medicines<\/strong>:<\/p>\n<ul>\n<li>from supplements to nutraceuticals,<\/li>\n<li>from personal care and hygiene to beauty products,<\/li>\n<li>from anti-ageing to cosmetics,<\/li>\n<li>from children\u2019s health and entertainment to orthopaedic devices,<\/li>\n<li>from veterinary medicines to homeopathic and herbal products.<\/li>\n<\/ul>\n<p>This is also why <strong>many companies<\/strong> producing items in the categories mentioned above now sell through this specialised channel and <strong>invest with Aton in solutions for their sales networks operating in pharmacies<\/strong>.<\/p>\n<h2><strong>Pharmacy: specialised channel sales analysis<\/strong><\/h2>\n<p>The figures speak for themselves: Italian pharmacies recorded <strong>a turnover growth of 8.1%<\/strong> in 2022, with an overall value of <strong>\u20ac24 billion<\/strong> in 2021, <strong>40% of which was generated by non-pharmaceutical products<\/strong>.<\/p>\n<p><strong>Supplements,<\/strong> in particular, show <strong>annual growth of +4.6%<\/strong> and represent the category with <strong>the highest unit price<\/strong>, around \u20ac16 in 2021.<\/p>\n<p>Moreover, for non-prescription products, <strong>the pharmacy channel has the highest unit prices<\/strong> (\u20ac9.9) while still maintaining a market share of over 90% compared with other channels, such as GDO corners.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-76330 aligncenter\" src=\"https:\/\/aton.com\/wp-content\/uploads\/2023\/04\/Banner-articoli-sito-2-1.jpg\" alt=\"\" width=\"624\" height=\"351\" srcset=\"https:\/\/aton.com\/wp-content\/uploads\/2023\/04\/Banner-articoli-sito-2-1.jpg 1920w, https:\/\/aton.com\/wp-content\/uploads\/2023\/04\/Banner-articoli-sito-2-1-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 624px) 100vw, 624px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Pharmacies: tools to succeed in 2023<\/strong><\/h2>\n<p>Pharmacies are increasingly becoming <strong>service centres<\/strong>, offering <strong>diagnostics,<\/strong> <strong>minor treatments<\/strong> or renting <strong>medical equipment<\/strong> to their customers, whom they know better and better thanks to <strong>loyalty programmes<\/strong> that are sometimes more advanced than those of other specialised retailers.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-48642\" title=\"Servizi-farmacie-Aton-img\" src=\"https:\/\/aton.com\/wp-content\/uploads\/2023\/04\/Servizi-farmacie-Aton.jpg\" alt=\"Servizi-farmacie-Aton-img\" width=\"572\" height=\"381\" srcset=\"https:\/\/aton.com\/wp-content\/uploads\/2023\/04\/Servizi-farmacie-Aton.jpg 1920w, https:\/\/aton.com\/wp-content\/uploads\/2023\/04\/Servizi-farmacie-Aton-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 572px) 100vw, 572px\" \/><\/p>\n<p>One thing is certain: <strong>the pharmaceutical channel will need to invest<\/strong> more and more <strong>in digitalisation<\/strong>, in <strong>staff training with a focus on customer relations<\/strong>, and in expanding its clientele through <strong>e-commerce<\/strong>, while continuously optimising costs and improving its offering.<\/p>\n<p>To learn more about what Aton can do for this sector, read our second article dedicated to the pharmaceutical and nutraceutical world: <em><strong><a href=\"https:\/\/aton.com\/en\/pharmaceutical-distribution-sales-tools\/\" target=\"_blank\" rel=\"noopener\">Pharmaceutical distribution: sales tools<\/a><\/strong><\/em>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pharmacies today: sales trends and analysis The experience we have when entering a pharmacy today is completely different from that of a few years ago. These specialised shops now follow trade marketing principles to enhance the customer experience: digital signage both outside and inside the store, careful design of the shop window layout and product [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":48573,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false},"class_list":["post-75491","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","keyword-sales-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pharmacy: sales in specialised retail - Aton<\/title>\n<meta name=\"description\" content=\"Today pharmacies offer far more than medicines: discover the latest trends and innovations in the pharmaceutical channel powered by Aton.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aton.com\/en\/pharmacy-sales-specialised-retail\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pharmacy: sales in specialised retail - 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