{"id":75485,"date":"2026-02-27T10:19:34","date_gmt":"2026-02-27T09:19:34","guid":{"rendered":"https:\/\/aton.com\/distribuzione-farmaceutica-strumenti-vendite\/"},"modified":"2026-03-11T13:26:32","modified_gmt":"2026-03-11T12:26:32","slug":"pharmaceutical-distribution-sales-tools","status":"publish","type":"post","link":"https:\/\/aton.com\/en\/pharmaceutical-distribution-sales-tools\/","title":{"rendered":"Pharmaceutical distribution: sales tools"},"content":{"rendered":"<h2><strong>Pharmaceutical distribution: sales tools<\/strong><\/h2>\n<p>In recent years, our portfolio of experiences and digitalisation projects supporting sales networks in the <a href=\"https:\/\/en.wikipedia.org\/wiki\/Fast-moving_consumer_goods\" target=\"_blank\" rel=\"noopener\">FMCG<\/a> sector has expanded to the world of products sold through pharmaceutical distribution via the <strong>pharmacy channel<\/strong>.<\/p>\n<p>This reflects the trend in <strong>the evolution of specialised retail<\/strong> within pharmacies, where today we can purchase <strong>a wide range of specific products beyond medicines<\/strong>:<\/p>\n<ul>\n<li>from supplements to nutraceuticals,<\/li>\n<li>from personal care and hygiene to beauty products,<\/li>\n<li>from anti-ageing to cosmetics,<\/li>\n<li>from children\u2019s health and entertainment to orthopaedic devices,<\/li>\n<li>from veterinary medicines to homeopathic and herbal products.<\/li>\n<\/ul>\n<p>Therefore, after analysing the market and sales in the pharmaceutical channel in our previous article <a href=\"https:\/\/aton.com\/en\/pharmacy-sales-specialised-retail\/\" target=\"_blank\" rel=\"noopener\"><strong>Pharmacy: sales in the specialised retail<\/strong><\/a>, we now want to share how Aton supports the main categories of pharmacy suppliers, illustrated in these infographics.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-76308 alignleft\" src=\"https:\/\/aton.com\/wp-content\/uploads\/2023\/04\/Banner-articoli-sito-1.jpg\" alt=\"\" width=\"534\" height=\"301\" srcset=\"https:\/\/aton.com\/wp-content\/uploads\/2023\/04\/Banner-articoli-sito-1.jpg 1920w, https:\/\/aton.com\/wp-content\/uploads\/2023\/04\/Banner-articoli-sito-1-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 534px) 100vw, 534px\" \/><\/p>\n<h3><span style=\"color: #d00000;\"><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-76286\" src=\"https:\/\/aton.com\/wp-content\/uploads\/2024\/06\/Banner-articoli-sito-7.jpg\" alt=\"\" width=\"541\" height=\"304\" srcset=\"https:\/\/aton.com\/wp-content\/uploads\/2024\/06\/Banner-articoli-sito-7.jpg 1920w, https:\/\/aton.com\/wp-content\/uploads\/2024\/06\/Banner-articoli-sito-7-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 541px) 100vw, 541px\" \/><\/strong><\/span><\/h3>\n<h3><span style=\"color: #d00000;\"><strong>Aton for producers<\/strong><\/span><\/h3>\n<p>For <strong>companies that produce or market<\/strong> specific and innovative products through the pharmaceutical channel and scientific representatives, <a href=\"https:\/\/aton.com\/en\/onsales\/\" target=\"_blank\" rel=\"noopener\">we provide <strong>sales software solutions<\/strong> that cover every stage<\/a>:<\/p>\n<ul>\n<li><strong>planning of an intelligent visit schedule<\/strong> that supports salespeople in setting priorities (<em>coverage objectives, growth by product or customer segment, credit control<\/em>);<\/li>\n<li><strong>profiling of the point of sale<\/strong>;<\/li>\n<li><strong>collection of information on the positioning<\/strong>, <strong>price<\/strong> and <strong>shelf placement<\/strong> of their own products or those of competitors;<\/li>\n<li>creation of <strong>offers and commercial conditions based on previous purchasing behaviour<\/strong>, such as automatic promotions that encourage penetration in the channel and expansion of the product range at the point of sale;<\/li>\n<li><strong>collection of interviews<\/strong> at points of sale;<\/li>\n<li>assignment of <strong>sales targets<\/strong> and <strong>calculation of commissions<\/strong> with the issuing and sending to the salesperson of the pro forma invoice, net of credit notes and advances;<\/li>\n<li>collection of <strong>direct orders<\/strong> or <strong>transfer orders<\/strong>.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-76314 aligncenter\" src=\"https:\/\/aton.com\/wp-content\/uploads\/2023\/04\/Banner-articoli-sito-2.jpg\" alt=\"\" width=\"554\" height=\"312\" srcset=\"https:\/\/aton.com\/wp-content\/uploads\/2023\/04\/Banner-articoli-sito-2.jpg 1920w, https:\/\/aton.com\/wp-content\/uploads\/2023\/04\/Banner-articoli-sito-2-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 554px) 100vw, 554px\" \/><\/p>\n<h3><span style=\"color: #d00000;\"><strong>Aton for distributors<\/strong><\/span><\/h3>\n<p>Our solutions are also designed for <strong>pharmaceutical distributors<\/strong> and <strong>pharmacists\u2019 cooperatives<\/strong> which, at national level, are represented by around <strong>50 companies<\/strong> that handle approximately <strong>70% of the medicines<\/strong> sold in Italy (source: <a href=\"https:\/\/www.areastudimediobanca.com\/en\/product\/27949\" target=\"_blank\" rel=\"noopener\">Mediobanca Report \u201922<\/a>).<\/p>\n<p>We offer solutions for <strong>the certified management of medicine deliveries<\/strong>, making use of current technologies such as <a href=\"https:\/\/aton.com\/en\/solution\/rfid-uhf-nfc-rtls\/\" target=\"_blank\" rel=\"noopener\"><strong>RFID<\/strong> and <strong>RTLS<\/strong><\/a><strong>,<\/strong> and equipping carriers with <strong>integrated mobile devices<\/strong>.<\/p>\n<p>Today, tens of thousands of carriers use our solutions every day to manage the tracking of deliveries to individual pharmacies.<\/p>\n<p>These networks make it possible to guarantee <strong>product availability<\/strong> in pharmacies just <strong>a few hours after a customer places an order<\/strong>.<\/p>\n<p>Finally, these same distributors often take care of fulfilling orders collected by sales networks, generating <strong>transfer orders<\/strong>\u00a0that are fully processed and invoiced by distributors to individual pharmacies.<\/p>\n<p><strong><div class=\"custom_button\"><a href=\"https:\/\/aton.com\/en\/contact\/\" class=\"dropbtn mx-auto _slim\" title=\"Book your personalised consultation today\" target=\"\" ><div class=\"dropbtn_content\">Book your personalised consultation today<\/div><div class=\"dropbtn_drop\"><i class=\"sn_sprite _button_drop \"><svg viewBox=\"0 0 147 64\"><use xlink:href=\"\/wp-content\/themes\/aton\/assets\/images\/icons.svg#button-drop\" \/><\/svg><\/i><\/div><div class=\"dropbtn_spacer\"><\/div><\/a><\/div><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pharmaceutical distribution: sales tools In recent years, our portfolio of experiences and digitalisation projects supporting sales networks in the FMCG sector has expanded to the world of products sold through pharmaceutical distribution via the pharmacy channel. This reflects the trend in the evolution of specialised retail within pharmacies, where today we can purchase a wide [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":48570,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false},"class_list":["post-75485","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","keyword-sales-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pharmaceutical distribution: sales tools - Aton<\/title>\n<meta name=\"description\" content=\"We support pharmaceutical distribution with sales solutions tailored to the main categories of pharmacy suppliers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aton.com\/en\/pharmaceutical-distribution-sales-tools\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pharmaceutical distribution: sales tools - Aton\" \/>\n<meta property=\"og:description\" content=\"We support pharmaceutical distribution with sales solutions tailored to the main categories of pharmacy suppliers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/aton.com\/en\/pharmaceutical-distribution-sales-tools\/\" \/>\n<meta property=\"og:site_name\" content=\"Aton\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/aton.spa\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-27T09:19:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-11T12:26:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/aton.com\/wp-content\/uploads\/2023\/04\/AdobeStock_440090424.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"792\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Denisa\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Denisa\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/aton.com\/en\/pharmaceutical-distribution-sales-tools\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/aton.com\/en\/pharmaceutical-distribution-sales-tools\/\"},\"author\":{\"name\":\"Denisa\",\"@id\":\"https:\/\/aton.com\/#\/schema\/person\/7972f6288b67294970beffc0ca1efd42\"},\"headline\":\"Pharmaceutical distribution: sales tools\",\"datePublished\":\"2026-02-27T09:19:34+00:00\",\"dateModified\":\"2026-03-11T12:26:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/aton.com\/en\/pharmaceutical-distribution-sales-tools\/\"},\"wordCount\":434,\"publisher\":{\"@id\":\"https:\/\/aton.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/aton.com\/en\/pharmaceutical-distribution-sales-tools\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/aton.com\/wp-content\/uploads\/2023\/04\/AdobeStock_440090424.jpeg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/aton.com\/en\/pharmaceutical-distribution-sales-tools\/\",\"url\":\"https:\/\/aton.com\/en\/pharmaceutical-distribution-sales-tools\/\",\"name\":\"Pharmaceutical distribution: sales tools - Aton\",\"isPartOf\":{\"@id\":\"https:\/\/aton.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/aton.com\/en\/pharmaceutical-distribution-sales-tools\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/aton.com\/en\/pharmaceutical-distribution-sales-tools\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/aton.com\/wp-content\/uploads\/2023\/04\/AdobeStock_440090424.jpeg\",\"datePublished\":\"2026-02-27T09:19:34+00:00\",\"dateModified\":\"2026-03-11T12:26:32+00:00\",\"description\":\"We support pharmaceutical distribution with sales solutions tailored to the main categories of pharmacy suppliers.\",\"breadcrumb\":{\"@id\":\"https:\/\/aton.com\/en\/pharmaceutical-distribution-sales-tools\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/aton.com\/en\/pharmaceutical-distribution-sales-tools\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/aton.com\/en\/pharmaceutical-distribution-sales-tools\/#primaryimage\",\"url\":\"https:\/\/aton.com\/wp-content\/uploads\/2023\/04\/AdobeStock_440090424.jpeg\",\"contentUrl\":\"https:\/\/aton.com\/wp-content\/uploads\/2023\/04\/AdobeStock_440090424.jpeg\",\"width\":1920,\"height\":792,\"caption\":\"Pharmaceutical distribution: sales tools\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/aton.com\/en\/pharmaceutical-distribution-sales-tools\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/aton.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Pharmaceutical distribution: sales tools\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/aton.com\/#website\",\"url\":\"https:\/\/aton.com\/\",\"name\":\"Aton\",\"description\":\"Accompagniamo la tua azienda verso la trasformazione digitale sostenibile\",\"publisher\":{\"@id\":\"https:\/\/aton.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/aton.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/aton.com\/#organization\",\"name\":\"Aton S.p.A. Societ\u00e0 Benefit\",\"url\":\"https:\/\/aton.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/aton.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/aton.com\/wp-content\/uploads\/2022\/03\/aton_logo.png\",\"contentUrl\":\"https:\/\/aton.com\/wp-content\/uploads\/2022\/03\/aton_logo.png\",\"width\":295,\"height\":171,\"caption\":\"Aton S.p.A. Societ\u00e0 Benefit\"},\"image\":{\"@id\":\"https:\/\/aton.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/aton.spa\/\",\"https:\/\/www.linkedin.com\/company\/aton-s.p.a.\",\"https:\/\/www.instagram.com\/atonspasocietabenefit\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/aton.com\/#\/schema\/person\/7972f6288b67294970beffc0ca1efd42\",\"name\":\"Denisa\",\"url\":\"https:\/\/aton.com\/en\/author\/denisa\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Pharmaceutical distribution: sales tools - Aton","description":"We support pharmaceutical distribution with sales solutions tailored to the main categories of pharmacy suppliers.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/aton.com\/en\/pharmaceutical-distribution-sales-tools\/","og_locale":"en_US","og_type":"article","og_title":"Pharmaceutical distribution: sales tools - Aton","og_description":"We support pharmaceutical distribution with sales solutions tailored to the main categories of pharmacy suppliers.","og_url":"https:\/\/aton.com\/en\/pharmaceutical-distribution-sales-tools\/","og_site_name":"Aton","article_publisher":"https:\/\/www.facebook.com\/aton.spa\/","article_published_time":"2026-02-27T09:19:34+00:00","article_modified_time":"2026-03-11T12:26:32+00:00","og_image":[{"width":1920,"height":792,"url":"https:\/\/aton.com\/wp-content\/uploads\/2023\/04\/AdobeStock_440090424.jpeg","type":"image\/jpeg"}],"author":"Denisa","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Denisa","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/aton.com\/en\/pharmaceutical-distribution-sales-tools\/#article","isPartOf":{"@id":"https:\/\/aton.com\/en\/pharmaceutical-distribution-sales-tools\/"},"author":{"name":"Denisa","@id":"https:\/\/aton.com\/#\/schema\/person\/7972f6288b67294970beffc0ca1efd42"},"headline":"Pharmaceutical distribution: sales tools","datePublished":"2026-02-27T09:19:34+00:00","dateModified":"2026-03-11T12:26:32+00:00","mainEntityOfPage":{"@id":"https:\/\/aton.com\/en\/pharmaceutical-distribution-sales-tools\/"},"wordCount":434,"publisher":{"@id":"https:\/\/aton.com\/#organization"},"image":{"@id":"https:\/\/aton.com\/en\/pharmaceutical-distribution-sales-tools\/#primaryimage"},"thumbnailUrl":"https:\/\/aton.com\/wp-content\/uploads\/2023\/04\/AdobeStock_440090424.jpeg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/aton.com\/en\/pharmaceutical-distribution-sales-tools\/","url":"https:\/\/aton.com\/en\/pharmaceutical-distribution-sales-tools\/","name":"Pharmaceutical distribution: sales tools - Aton","isPartOf":{"@id":"https:\/\/aton.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/aton.com\/en\/pharmaceutical-distribution-sales-tools\/#primaryimage"},"image":{"@id":"https:\/\/aton.com\/en\/pharmaceutical-distribution-sales-tools\/#primaryimage"},"thumbnailUrl":"https:\/\/aton.com\/wp-content\/uploads\/2023\/04\/AdobeStock_440090424.jpeg","datePublished":"2026-02-27T09:19:34+00:00","dateModified":"2026-03-11T12:26:32+00:00","description":"We support pharmaceutical distribution with sales solutions tailored to the main categories of pharmacy suppliers.","breadcrumb":{"@id":"https:\/\/aton.com\/en\/pharmaceutical-distribution-sales-tools\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/aton.com\/en\/pharmaceutical-distribution-sales-tools\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/aton.com\/en\/pharmaceutical-distribution-sales-tools\/#primaryimage","url":"https:\/\/aton.com\/wp-content\/uploads\/2023\/04\/AdobeStock_440090424.jpeg","contentUrl":"https:\/\/aton.com\/wp-content\/uploads\/2023\/04\/AdobeStock_440090424.jpeg","width":1920,"height":792,"caption":"Pharmaceutical distribution: sales tools"},{"@type":"BreadcrumbList","@id":"https:\/\/aton.com\/en\/pharmaceutical-distribution-sales-tools\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/aton.com\/en\/"},{"@type":"ListItem","position":2,"name":"Pharmaceutical distribution: sales tools"}]},{"@type":"WebSite","@id":"https:\/\/aton.com\/#website","url":"https:\/\/aton.com\/","name":"Aton","description":"Accompagniamo la tua azienda verso la trasformazione digitale sostenibile","publisher":{"@id":"https:\/\/aton.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/aton.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/aton.com\/#organization","name":"Aton S.p.A. Societ\u00e0 Benefit","url":"https:\/\/aton.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/aton.com\/#\/schema\/logo\/image\/","url":"https:\/\/aton.com\/wp-content\/uploads\/2022\/03\/aton_logo.png","contentUrl":"https:\/\/aton.com\/wp-content\/uploads\/2022\/03\/aton_logo.png","width":295,"height":171,"caption":"Aton S.p.A. Societ\u00e0 Benefit"},"image":{"@id":"https:\/\/aton.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/aton.spa\/","https:\/\/www.linkedin.com\/company\/aton-s.p.a.","https:\/\/www.instagram.com\/atonspasocietabenefit\/"]},{"@type":"Person","@id":"https:\/\/aton.com\/#\/schema\/person\/7972f6288b67294970beffc0ca1efd42","name":"Denisa","url":"https:\/\/aton.com\/en\/author\/denisa\/"}]}},"_links":{"self":[{"href":"https:\/\/aton.com\/en\/wp-json\/wp\/v2\/posts\/75485","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aton.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aton.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aton.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/aton.com\/en\/wp-json\/wp\/v2\/comments?post=75485"}],"version-history":[{"count":2,"href":"https:\/\/aton.com\/en\/wp-json\/wp\/v2\/posts\/75485\/revisions"}],"predecessor-version":[{"id":76329,"href":"https:\/\/aton.com\/en\/wp-json\/wp\/v2\/posts\/75485\/revisions\/76329"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aton.com\/en\/wp-json\/wp\/v2\/media\/48570"}],"wp:attachment":[{"href":"https:\/\/aton.com\/en\/wp-json\/wp\/v2\/media?parent=75485"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}